Deleting Pages in One Fell Swoop
-
We're about to delete a bunch of unnecessary pages, largely responsible for our duplicate content woes. These are low traffic pages, and they were NEVER a good user experience.
I just want to check and make sure I'll be setting up the proper way to account for their absence:
1. Set up 301's for all of them so they point to related pages
2. Remove them from the Sitemap
3. Also remove any internal links that previously pointed at them.
Is there anything else I'm missing here? Or any additional moves I can make that I'm not thinking about?
Thanks!
-
These pages are extremely light on the content, and they have barely any search traffic, if any.
A user reaches these pages by clicking on a call-to-action button (contact us, or get a quote, or make an offer). The resulting URL would pass through dynamic url parameters from the previous page, but the content on the page itself consists only of a form to fill out and one paragraph.
Though that one paragraph would have different text depending on which call-to-action button they clicked on, it's entirely the same in structure and code, with the exception of the parameter-laced URL.
We're still keeping the call-to-action buttons, but our developers are changing the form structure so there are not hundreds of these pages that are duplicate content. It's going to be a vast improvement for the user.
Thank you for all of your suggestions. I'll definitely use them in the future if we decide to re-purpose pages on our websites.
-
Some thoughts...
Are any of these pages getting any search traffic?
I don't know how many pages you're talking about, but you might want to check if any of them have any inbound links and how many. It may be worth keeping the page and improving it rather than 301 redirecting it to a page that isn't getting the links.
Without knowing what's on these pages, I'd also suggest looking to see if there's any useful/quality content chunks that can be merged into the pages you'll be keeping. Are there any golden nuggets hiding in there that could help make the pages you're keeping even better?
Have you checked your analytics to see if any of the pages your removing are performing. You don't want to remove the one page that's answering the one question all your visitors want to know. (Look at your bounce rate/exit rate and also your site search too). What part, if any, do these pages play in your conversion funnel.
<object id="plugin0" style="position: absolute; z-index: 1000;" width="0" height="0" type="application/x-dgnria"><param name="tabId" value="ff-tab-37"> <param name="counter" value="577"></object>
-
That's what I would do.
I think that this will be helpful.
Good luck.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New pages not ranking
I published some new landing pages about a month a go which are much better quality than previous pages and on an optimised URL. The old pages never ranked and the new pages aren't ranking either although they are much better. The old pages 301 redirect to the new pages. Any quick ways I can at least get them ranking? Not expecting Page 1 overnight but to at least see the new pages on Page 5 would be great!
Intermediate & Advanced SEO | | Marketing_Today0 -
Delete page and tell it to Google
Hello everybody, i have a problem with some pages of my website. I have had to removed 5-10 pages because these pages linked to 404 pages and i removed it. Need i to tell to Google or Only removed? Thanks so much
Intermediate & Advanced SEO | | pompero990 -
Fix broken external links on noindex, follow pages no one visits?
Would you take the time to fix external links on your site on pages that are noindex, follow on pages that no one ever visits? The only reason to do it would be to present a tidier site to Google, but would it really care if those pages are noindex/folllow? The thing that makes it a non-trivial amount of work is that there are hundreds of these on a large site. Do you think Google cares, if they're noindex/follow? I know the safe answer is always fix everything, but really it has to get weighed against the likely benefit and other projects with a limited amount of time to work with. Best... Mike
Intermediate & Advanced SEO | | 945010 -
Home page not being indexed
Hi Moz crew. I have two sites (one is a client's and one is mine). They are both Wordpress sites and both are hosted on WP Engine. They have both been set up for a long time, and are "on-page" optimized. Pages from each site are indexed, but Google is not indexing the homepage for either site. Just to be clear - I can set up and work on a Wordpress site, but am not a programmer. Both seem to be fine according to my Moz dashboard. I have Webmaster tools set up for each - and as far as I can tell (definitely not an exper in webmaster tools) they are okay. I have done the obvious and checked that the the box preventing Google from crawling is not checked, and I believe I have set up the proper re-directs and canonicals.Thanks in advance! Brent
Intermediate & Advanced SEO | | EchelonSEO0 -
Delete or not delete old/unanswered forum threads?
Hello everyone, here is another question for you: I have several forum postings on my websites that are pretty old and so they are sort of "dead discussion" threads. Some of those old discussion threads are still getting good views (but not new postings), and so I presume may be valuable for some users. But most of them are just answers to personal questions that I doubt someone else could be interested in. Besides that, many postings are just single, unanswered questions still waiting for an answer, forgotten, they are just sitting there, and will probably stay unanswered for years.... I don't think this may be good for SEO, am I right? How do you suggest to approach this kind of issues on forums or discussions sections on a website? I am eager to know your thoughts on all this. Thank you in advance! All the best, Fab.
Intermediate & Advanced SEO | | fablau0 -
Are these doorway pages?
I've added category pages for counties/town on http://www.top-10-dating-reviews.com but will google see these as doorway pages? If you click on categories from the menu at the top and view some of the pages you'll hopefully see what I mean? Should I continue building these or delete them? Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
Links to images on a page diluting page value?
We have been doing some testing with additional images on a page. For example, the page here:
Intermediate & Advanced SEO | | Peter264
http://flyawaysimulation.com/downloads/files/2550/sukhoi-su-27-flanker-package-for-fsx/ Notice the images under the heading Images/Screenshots After adding these images, we noticed a ranking drop for that page (-27 places) in the SERPS. Could the large amount of images - in particular the links on the images (links to the larger versions) be causing it to dilute the value of the actual page? Any suggestions, advice or opinions will be much appreciated.0 -
To land page or not to land page
Hey all, I wish to increase my sites rankings on a variety of keywords within sub categories but I'm unsure where to be spending the time in SEO. Here's an example of the website page structure: General Home Page > Sub Category 1 Home Page
Intermediate & Advanced SEO | | DPSSeomonkey
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 > Sub Category 2 Home Page
> Searching / Results pages
- Sub Category 1
- Sub Category 2
- Sub Category 3
- Sub Category 4 We've newly introduced the Sub Category Home Pages and I was wondering if SEO is best performed on these pages or should landing pages be built, one for each of the 4 sub categories in each section. Those landing pages would have links to the "Searching / Results pages" for that sub category. Thanks!0