Google Panda - large domain benefits
-
Hi, A bit of a general question, but has anyone noticed a improvement in rankings for large domains - ie well known, large sites such as Tesco, Amazon? From what I've seen, the latest Panda update seems to favour the larger sites, as opposed to smaller, niche sites. Just wondered if anyone else has noticed this too?Thanks
-
Yes, I noticed that big domains (on the basis of popularity and brand awareness among the public) have an enormous advantage in the SERPs. I think that they generally deserve it.
Where they don't deserve it is when they have a single product with a skimpy description but they outrank websites where the entire domain is dedicated to information about that product category and they have offer many different products of that type and all of the supplies and accessories.
Google seems to be very poor at identifying topic-level depth and expertise.
-
According to mozcast's big ten tracking, the strongest domains seemed to have increased their percentage of page 1 results on 1/8/2013.
I feel like the trend of big brands dominating the smaller sites has been going on for a while now with no changes in sight.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not showing in Google map listing. Why?
We have a client who's law firm is the highest google reviewed, on page two or three of St. Louis personal injury lawyer, but does not show in the map listing. Any ideas why this would happen or how to ensure they are viewable in the map listing?
Algorithm Updates | | David-Kley0 -
Google Algo Updates
Hi I have noticed strange drops in our rankings, some last Monday 12th & some Sunday 18th - has anyone else experienced anything on these dates? I've seen talk of a possible algo update, but nothing concrete Thanks!
Algorithm Updates | | BeckyKey0 -
Profile Picture Display Next to Map on Google Search
On a recent Google search, I noticed that the top result also displayed the Google map of the location next to it but aside from that, it also displayed that business' Google+ Profile picture. I'm wondering how that is done. We have a Google+ account as well with an image associated with our business. At this point, the map doesn't even display for our business, but how does one get the map and the profile picture to appear on search results? Here's a link to the search result in question:
Algorithm Updates | | atuomala
http://www.google.com/search?q=tech+squad&rlz=1C1CHFX_enUS511US511&aq=f&oq=tech+squad&sourceid=chrome&ie=UTF-8#hl=en&rlz=1C1CHFX_enUS511US511&sclient=psy-ab&q=tech+squad+wi&oq=tech+squad+wi&gs_l=serp.3..0l2j0i30l2.6041.6590.0.6592.3.3.0.0.0.0.79.158.2.2.0.les%3B..0.0...1c.1.4.psy-ab.DoA-PSlyt-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.&bvm=bv.42768644,d.cGE&fp=b5d841bb1ab219dc&biw=1440&bih=785 tech_squad_serp.jpg0 -
Google Search CTR % By Position
Hello I am looking for an updated report regarding the CTR % by position for Google search results. I have the compete.com report which Gives the 1st organic position a 53% CTR but I have not be able to duplicate that number with any other report or research. I am just trying to validate this report before I suggest any recommendations to my company regarding our search efforts. Thank you Ben
Algorithm Updates | | bhalverson30 -
How do I separate 2 Google+ business listings?
Ever since Google Places started merging with Google+, my client's business listing is now showing up in local search results incorrectly under another business name who shares the same address as them. Has anyone else encountered this problem or a way to correct it?
Algorithm Updates | | TheeDigital0 -
Google site links on sub pages
Hi all Had a look for info on this one but couldn't find much. I know these days that if you have a decent domain good will often automatically put site links on for your home if someone searches for your company name, however has anyone seen these links appear for sub pages? For example, lets say I had a .com domain with /en /fr /de sub folders, each seoed for their location. If I were to then have domain.com/en/ as no1 in Google for my company in the UK would I be able to get site links under this or does it only work on the 'proper' homepage domain.com/ A client of mine wants to reorganise their website so they have different location sections ranking in different markets but they also want to keep having sitewide links as they like the look of it Thanks Carl
Algorithm Updates | | Grumpy_Carl0 -
Google Page Rank?
We have had a quality website for 12 years now, and it seems no matter how many more links we get and how much new content we add daily, we have stayed at PR3 for the past 10 years or so. Our SEOMoz domain authority is 52. We have over 950,000 pages linking to us from 829 unique root domains. Is this in line with PR3 or should we be approaching PR4 soon? We do daily blog posts with all unique, fresh quality content that has not been published elsewhere. We try to do everything with 'white hat' methods, and we are constantly trying to provide genuine content and high quality products, and customer service. How can we improve our PR and how important is PR today?
Algorithm Updates | | applesofgold0 -
Has anyone recovered from Panda?
My two websites were unaffected by the original and 2.0 panda updates, but istring in June my traffic has been down around 30%. In analyzing it appears that my long tail searches have been greatly impacted. So it looks like I am a victim of the mighty panda.My main site, www.uncontesteddivorce-nyc.com is in my opinion a decent looking site, with unique content and no ads, etc., but for whatever reason it has been negatively affected. There might be some duplication of content between certain pages and also my links are all or practically all directory links, though a lot are pretty heavy duty directories. I see a lot of stuff written giving advice on how to recover from Panda. Has anyone actually done so? How did you do it? thx Paul
Algorithm Updates | | diogenes1