Does authority via traffic get passed on to a forwarded domain?
-
We have purchased a keyword rich domain name as well as a short domain name(the acronym of the company). I would like to only advertise the short version and have a 301 redirect to the longer version. If we get a lot of traffic to the short version is that credit/authority passed on to the domain we are forwarding to?
-
Any benefit works on the assumption that traffic is an influencing factor for search results. Everything that I remember reading has told me that this is not the case - traffic is pretty much solely a by-product of increased rankings and not the reverse.
Should I be wrong or should that change in the future, I think it's safe to assume that any 301 redirect would pass on most of the benefit.
For the record, I think a shortened URL for advertising reasons (particularly in press) is a solid idea.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much domain authority is passed on through a link from a page with low authority?
Hello, Let's say that there is a link to site A from site B. The domain authority of site B is 85, but the link is on a page that has a page authority of only 1. Does much authority get passed along from site B to site A? (Let's assume site A has a domain authority of 35, if that's relevant.) Thank you!
Technical SEO | | nyc-seo0 -
Two Domains for the Same Page
We are creating a website for a client that will have hundreds of geographically driven landing pages. These pages will all have a similar domain structure. For example www.domain.com/georgia-atlanta-fastfood-121 We want the domain to be SEO friendly, however it also needs to be print friendly for a business card. (ex www.domain.com/121) The client has requested that we have two domains for each page. One for the Search Engines and then another shorter one for print/advertising purposes. If we do that will search engines the site for duplicate content? I really appreciate any recommendations. Thanks! Anna
Technical SEO | | TracSoft0 -
Redirect link from a particular domain
Hi guys/gals, I have a few domains and blogs which I use really for a bit of fun and experimenting. One of the domains (abc.com) wasn't doing much but has a few decent links built to it. I redirected this domain to an active blog (123.com). Here's the problem: There's a particular external link to the homepage of abc.com which drives a lot of traffic but isn't relevant to the content of 123.com which it redirects to, causing a huge bounce rate from this link. Is there a way (maybe using using htaccess) that I can redirect traffic from this one link to another domain completely? I've contacted the owner of the external site but they are unable (or unwilling) to change the link. I hope I haven't lost you all but shout if you need any clarification. Thanks in advance!
Technical SEO | | Confetti_Wedding0 -
Should this site start again on a new domain
Hi We have not done SEO on this site they have used another company who looks like they outsourced and the links have been built by a third party all blog networks and this company have said they cannot get the links removed. Google flagged artificial links on this web site in February and in April it lost over 10000 visitors in a month and its just free falled ever since. The categories have been recreated and no redirects created due to the amount of backlinks from the blog sites to the original category pages but the site is not recovering its down to 1500 visitors a month and used to get 14000 a month. So should my customer ditch the domain and move this site to fresh domain? http://www.kids-beds-online.com Any answers would really be appreciated. thanks Tracy
Technical SEO | | dashesndots0 -
301 from old domain to new domain
Hi, I need to create a 301 redirect for all internal pages located on organic7thheaven.com to the homepage of our new site at http://www.7thheavennaturals.com/ Currently internal pages of the old site such as the following are returning a page not found www.organic7thheaven.com/products/deepcleansing/miraclemud.asp Can anyone help me in setting up a .htaccess file for this problem please? Thanks
Technical SEO | | MJMarketing0 -
How Does Link Juice Pass?
Say there is a link on an authoritative site to my site, and the link points to www.mysite.com. However, I have set all URL variations (https://mysite.com, www.mysite.com, mysite.com, etc.) to redirect to http://mysite.com automatically. Does the link juice from this authoritative site pass through the www.mysite.com URL to http://mysite.com automatically due to the automatic redirect? I guess my question is does the link juice automatically pass on to the destination URL, even though it is not the original URL the authoritative site pointed to?
Technical SEO | | NiallTom0 -
Block a sub-domain from being indexed
This is a pretty quick and simple (i'm hoping) question. What is the best way to completely block a sub domain from getting indexed from all search engines? One item i cannot use is the meta "no follow" tag. Thanks! - Kyle
Technical SEO | | kchandler0 -
Question about domain redirects
One of my clients has an odd domain redirect situation. See if you can get your head round this: Domain A is set-up as a domain alias of Domain B Entering domain A or domain B takes you to default.asp on domain B. The default.asp includes VB script to check the HTTP_HOST variable. It checks whether the main doman name for domain A is present in the HTTP_HOST and if so redirects it to domain A/sub-folder/index.htm. If not present it redirects to domain B/index.htm. In both cases the redirect uses a response.Redirect clause. I think what is trying to be achieved is to redirect requests to Domain A to a sub-folder of Domain B. It works but seems extremely convoluted. Can anyone see problems with this set-up? Will link juice be lost along the redirect paths?
Technical SEO | | bjalc20110