What is a good average cost to acquire a link?
-
If you use a link building tactic for long enough, you can estimate the average cost for each link that is acquired through that tactic.
For instance if you typically get 10 links from an infographic that costs $1,000 to create and promote, your average cost per link is about $100.
What range do you target for your average cost per link? What average cost would you take all day long if you could scale it?
-
Do you know what is the effect on a site that uses another site's infographic in a story or post,
The answer depends upon the quality of the story or the post.
what is the effect on the site producing and storing the graphic?
If the site that uses the infographic is a stronger site then it will probably outrank the source of the infographic if they are optimized for the same keyword.
If the site that uses the infographic has 1000x as many visitors it will probably attract 1000x as many likes, links, tweets, etc... and thus outrank the site that produced the infographic.
No wonder little sites complain about the big brands beating them all of the time... they give away all of their content and wonder WTF happened.
-
Do you know what is the effect on a site that uses another site's infographic in a story or post, and what is the effect on the site producing and storing the graphic?
-
I think that you will find that some infographics are better at attracting links than others and predicting which will succeed is really tough... that means you could spend a lot of money and get zero results. (Its really easy to spend a lot on content and get puny results.)
And, you will find that very few things can be done all day long every day before you hit market saturation.
Another consideration is... Google does not like infographic syndication as much as they used to... so the value of a link is a bit squishy and getting worse.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Footer Links And Link Juice
I'm starting to learn about link juice and notice in GWMT > Traffic > Internal Links, that the list is in this order by the links counted on each page. Some are in the footer and some are in the header, with some being more important than others commercially i.e. /register /privacy /terms /search /sitemap /disclaimer /blog /register So I am wondering if I should add a 'no-follow' attribute to the footer links i.e. privacy, terms, disclaimer and leave the others as they are? Does this help retain link juice on each page where the links appear? Or am I missing the point all together? This is my website: http://goo.gl/CN0e5
Link Building | | Ubique0 -
Is it a good idea to cross-link my websites?
I own multiple websites in the same niche but all are targeting a different sub-niche and different keywords. Is it a good idea to interlink all my websites? Could there be some negative effects?
Link Building | | sbrault740 -
OSE shows links on sites but can't find links
Hi mozzers, I'm cleaning up our backlink profile and looking up anchortexts in OSE. I downloaded and selected one anchortext. However when I go to the sites OSE found, I can't find the links. I look in the source code and onpage keywords. Is it because of my lack of skills that I can't find the links 🙂 or isn't OSE working properly.
Link Building | | StephWeigert0 -
When link building is returning little success, what is a good plan b?
I know that in an ideal world you would be able to create an amazing site with great content that every one would link to. But what if you're not able to so this, what if you the market you're in is very competitive and you're struggling to find good link partners. I know I can submit to directories and article/press sites but surely this isn't enough to get me any where near my desired goal! I guess I'm asking: is gaining reciprocal links the be and end all of Serps, am I missing any other SEO techniques to get my site higher up the rankings?
Link Building | | newdaymedia0 -
Link exchanges
I have quite a few legal clients and 90% of my clients top competitors are doing 1:1 link exchanges and they have been doing it for years. Other industries Dont seem as prevalent. I am just boggled every time someone says link exchanges don't work, will get penalized, or value is not passed. Its been working for my competitors....Legal SEO's seem to focus heavily on link exchanges. I have yet to do link exchanges, but am about to get started with a resourceful directory of local businesses on my clients site. Some will be linking back, but not all. Fear of penalization is lurking in my mind. Does anyone have any real data on this? Does anyone have an example of doing this properly and an example of how not to do it? I appreciate any feedback you can give. Thank you,
Link Building | | waqid0 -
How many links per week is too fast in link building?
For a new website/blog how many links per week looks suspicious or hurt the rankings?
Link Building | | aaran1 -
Different Link Titles Linking to the same page
So I'm doing a lot of link building but my question is how do search engines treat different link titles to the same page. For example, my main page is www.musillawfirm.com If I have 20 links from 20 sites linking to it as Melbourne FL DUI Lawyer and 20 more linking as Melbourne FL immigration Lawyer and More linking as Cocoa FL DUI lawyer etc... what happens? Do the search engines just rank me higher for all the terms or would it be better to always just link to separate landing pages? Thanks in advance
Link Building | | musillawfirm0