Domain authority vs. moz difficulty
-
what type relationship do you see with domain authority and moz difficulty scores?
i'm finding a rule of "tens' usually applies.... meaning if da = 45, then difficulty scores of 40-50 are generally within short term reach (3-6 months of simple onpage optimization and an appropriate # ofinbound links to the page).
your thoughts/data? just trying to get a feel for a consensus
-
(Caveat: I'm an SEOmoz Associate, but I'm not one of the data scientists that calculate Domain Authority or Keyword Difficulty)
Domain Authority is a significant part of the Keyword Difficulty calculation, and it's highly correlated with the final result. If I had to guess, I'd say Page Authority is an even bigger consideration.
Personally, when looking at Keyword Difficulty, the "big 3" factors I take into account are:
- Domain/Page Authority & Trust Metrics
- On Page Optimization
- Incoming Links (both external & internal)
Of course there are a hundred other factors, many of which can be seen by running a full report in the Keyword Analysis Tool.
Often you'll see a page ranking for a keyword based on Domain Authority alone, or a few other minor factors, when in fact the page in question is terribly optimized or not targeted for the keyword at all. These are my favorite targets because they are often ranking accidentally, and a good effort at on-page optimization and the right backlinks can beat a high authority domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A question related to domain authority and Page Authority.
What are the factors that matter to increase domain or page authority because we know domain authority is crucial, it's the best and easy way to tell someone about your website that how worthy your site is.
Intermediate & Advanced SEO | | hfameraya198
Is backlinks only the metric to increase domain authority?0 -
Why some domains and sub-domains have same DA, but some others don't?
Hi I noticed for some blog providers in my country, which provide a sub-domian address for their blogs. the sub-domain authority is exactly as the main domain. Whereas, for some other blog providers every subdomain has its different and lower authority. for example "ffff.blog.ir" and "blog.ir" both have domain authority of 60. It noteworthy to mention that the "ffff.blog.ir" does not even exist! This is while mihanblog.com and hfilm.mihanblog.com has diffrent page authority.
Intermediate & Advanced SEO | | rayatarh5451230 -
How Can I Redirect an Old Domain to Our New Domain in .htaccess?
There is an old version of http://chesapeakeregional.com still floating around the web here: http://www.dev3.com.php53-24.dfw1-2.websitetestlink.com/component/content/category/20-our-services. Various iterations of this domain pop up when I do certain site:searches and for some queries as well (such as "Diagnostic Center of Chesapeake"). About 3 months ago the websitetestlink site had files and a fully functional navigation but now it mostly returns 404 or 500 errors. I'd like to redirect the site to our newer site, but don't believe I can do that in chesapeakeregional.com's .htaccess file. Is that so and would I need access to the websitetestlink .htaccess to forward the domain? Note* I (nor anyone else in our organization) has the login for the old site. The new site went live about 9 months before I arrived at the organization and I've been slowly putting the pieces together since arriving.
Intermediate & Advanced SEO | | smpomoryCRH0 -
Will Reducing Number of Low Page Authority Page Increase Domain Authority?
Our commercial real estate site (www.nyc-officespace-leader.com) contains about 800 URLs. Since 2012 the domain authority has dropped from 35 to about 20. Ranking and traffic dropped significantly since then. The site has about 791 URLs. Many are set to noindex. A large percentage of these pages have a Moz page authority of only "1". It is puzzling that some pages that have similar content to "1" page rank pages rank much better, in some cases "15". If we remove or consolidate the poorly ranked pages will the overall page authority and ranking of the site improve? Would taking the following steps help?: 1. Remove or consolidate poorly ranking unnecessary URLs?
Intermediate & Advanced SEO | | Kingalan1
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages? A MOZ crawl of our site's URLs is visible at the link below. I am wondering if the structure of the site is just not optimized for ranking and what can be done to improve it. THANKS. https://www.dropbox.com/s/oqchfqveelm1q11/CRAWL www.nyc-officespace-leader.com (1).csv?dl=0 Thanks,
Alan0 -
Yext in MOZ local in Conjuction
Can you use yext and moz local in conjunction with out having to worry about duplicate listings. I know yext let you opt out of listings. So my questions is will my website be hurt if i do both?
Intermediate & Advanced SEO | | WindshieldGuy-2762210 -
Buying a domain banned by google
Hi , I came across a super domain for my business but found out that it was a great domain with 100s of link backs but is now banned by Google search engine meaning Google does not index content from that domain. Since the domains linkbacks are from my domin does it make sense to but that domain and redirect those link backs to another (301) and hope that the new domain gets some juice ... I know it is sounding crazy and may not be the best thing to do ethically but still wanted to check if its possible to get some juice.. Rgds Avinash
Intermediate & Advanced SEO | | Avinashmb0 -
Multiple stores & domains vs. One unified store (SEO pros / cons for E-Commerce)
Our company runs a number of individual online shops, specialised in particular products but all in the same genre of goods overall, with a specific and relevant domain name for each shop. At the moment the sites are separate, and not interlinked, i.e. Completely separate brands. An analogy could be something like clothing accessories (we are not in the clothing business): scarves.com, and silkties.com (our field is more niche than this) We are about to launch a related site, (e.g. handbags.com), in the same field again but without precisely overlapping products. We will produce this site on a newer, more flexible e-commerce platform, so now is a good time to consider whether we want to place all our sites together with one e-commerce system on the backend. Essentially, we need to know what the pros and cons would be of the various options facing us and how the SEO ranking is affected by the three possibilities. Option 1: continue with separate sites each with its own domains. Option 2: have multiple sites, each on their own domain, but on the same ecommerce system and visible linked together for the customer (with unified checkout) – on the top of each site could be a menu bar linking to each site: [Scarves.com] – [SilkTies.com] – [Handbags.com] The main question here is whether the multiple domains are mutually beneficial, particularly considerding how close to target keywords the individual domains are. If mutually benefitial, how does it compare to option 3: Option 3: Having recently acquired a domain name (e.g. accessories.com) which would cover the whole category together, we are presented with a third option: making one site selling all of these products in different categories. Our main concern here would be losing the ability to specifically target marketing, and losing the benefit of the domains with the key words in for what people are more likely to be searching for (e.g. 'silk tie') rather than 'accessories.' Is it worth taking the hit on losing these specific targeted domain names for the advantage of increased combined inbound links?
Intermediate & Advanced SEO | | Colage0 -
Meta keywords vs tags
On a blog from an SEO perspective how do you choose keywords to use in the "meta keyword tag" vs. "post tags"? Will it be different based on the search volume/competition of the keywords targeted?
Intermediate & Advanced SEO | | saravanans0