SEO for FMCG
-
Hi folks
I'm basically hoping for some tips for great resources specifically focusing on SEO tactics for global FMCG ...
Obviously I'm doing my own research but would love help from the community if possible with;
1- material on general SEO
2- Material on local SEO
3- Material on Image SEO
3- material on Video SEO
any help would be greatly appreciated
-
Thanks David
I was actually looking for something more than the basics... I realize the tactics and best practices are universal. However I was hoping to find those industry specific nuggets...
Thanks anyway
-
Start with the SEOmoz SEO Guide - it covers most of what you are after, once you have the basics down start looking through (searching) SEOmoz blog posts to get more specific on each of the 4 areas you've outlined.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best place to employ "branded" related keywords to gain SEO benefits and rank for "non branded" keywords?
Hi all, I want to put this question straight with an example rather than confusing with a scenario. If there is company called "vertigo", a tiles manufacturer. There are many search queries with thousands of searches like "vertigo tiles life", "vertigo tiles for garden", "vertigo tiles dealers", "vertigo tiles for kitchen", etc....These kind of pages will eventually have tendency to rank for non-branded keywords like "tiles for garden", "tiles for kitchen", etc. So where to employ these kind of help/info pages? Main website or sub-domain? Is it Okay to have these pages on sub-domain and traffic getting diverted to sub domain? What if the same pages are on main website? Will main website have ranking improvement for non branded keywords because of employing the landing pages with related topics? Thanks
Algorithm Updates | | vtmoz0 -
Rerouting and SEO
I have the urls urlA.com (est 2010) and urlB.com (est 2015). The newest (siteB.com) is currently redirected to urlA.com. For branding purposes, I think it is important to market and direct traffic to urlB.com (the newest). What effect will it have on SEO if I make a change to switch those...and have urlA.com (which older site - 2015) redirected to urlB.com?.
Algorithm Updates | | Michelle08210 -
Will Russia's New Data Protection Law Impact SEOs and SMBs Outside of Russia?
We've all seen the news recently that Google will be closing its engineering offices in Russia due to new data protection laws coming into place in January 2015. The same law has also led to Adobe pulling out of Russia earlier in the year. I was wondering how you think this will impact SEOers and small/medium businesses that market _to _Russia, but are based outside of the country? Personal data has been defined in the new legislation as: Personal data means any information directly or indirectly related to any identified or potentially identifiable person. It includes, among other things, first name and family name, date and place of birth, address, information about family status, education, profession, income Source For those businesses which don't process personal data (affiliates etc), will there be any foreseeable impact? On the flipside, are there any benefits here for affiliate businesses inside of Russia? I'm using affiliates as an example to get the ball rolling, but I'm sure there's numerous more. Personally, I'd be interested to hear if you think this may impact corporate websites which don't process personal data, but operate outside of Russia.
Algorithm Updates | | ecommercebc0 -
SEO For sub locations for specific services
Hey Guys, I am currently creating a website for my business that will be marketing through SEO very heavily. I Live in NYC, and i'd like to rank up for the individual locations such as Queens, Brooklyn, Long Island and eventually if my domain authority and other long hall metrics kick in NYC. What I find very tiring is targeting these locations all separately, it means I need to create the same site 4 times with completely different and unique content. Should this setup work for me, and is there a risk that Google will see 4 web design pages, and basically say even though the content is unique your ranking up for web design with a location too many times? from my understanding this is not a problem now, but is this a future risk? It also becomes extremely difficult for site navigation with about us pages, contact us pages, and other pages that either have to be duplicated or all pages shown on sidebar for navigation. Please share your thoughts with me, THANKS!!!
Algorithm Updates | | tonyr70 -
Any SEO thoughts about Google's new Data Highlighter for products?
After searching around on the web for a while I couldn't find any case studies or interesting posting about Google's new feature to highlight structured data. In Google Webmaster Tools you can now tag your products to be displayed as structured data in Google's search results. Two questions that rose immediately: 1. What effect will Google's new Data Hightlighter for products have on your SEO? Can we expect better CTR's for productspage results in Google? Better conversion rates perhaps? Any case studies that show KPI improvements after using structured data for products? 2. I would love to see some examples in the search results to see what productpages would look like after Data Highlighting it. Your thoughts or input about this subject will be much appreciated.
Algorithm Updates | | SDIM0 -
Multiple Listings in Results fading Local SEO
Lately I am noticing multiple listings for results seem to be fading away. Example is one domain being listed twice for a search phrase The Home page for example and an Internal Page. Is anyone else seeing this? Safe to say Google wants to see 10+ individual domains per results page?
Algorithm Updates | | bozzie3110 -
SinglePlatform's Restaurant Menu Across Web Properties vs "SEO-Optimized"
Surprised I wasn't able to find an existing answer given that SinglePlatform apparently serves 500,000 SMBs with menus that appear on over 150 publisher websites. Given Panda's razor-sharp intolerance for duplicate content, am I safe to assume that any claim of SinglePlatform's menu on a local restaurant being beneficial to your SEO is now spurious? If so, what's best way to handle this as a potential SEO liability while still having one of their nicely formatted restaurant menus on your site? For reference: http://www.openforum.com/articles/using-singleplatform-to-build-a-digital-presence Update May 7, 2012 Connected directly with the folks at SinglePlatform, and the answer here is a lot simpler than my over-thinking of it. The menu usually sits within an iFrame or widget so that's that. But the ability to truthfully show an up-to-date menu for any given establishment is a legit way to address the healthy amount of local search intent that seems to be directed at exactly that. Overall a pretty slick platform, looking forward to seeing how they grow into the SMB, local & mobile in the coming months, I think the space is ripe to benefit from products/services that take advantage of these sorts of economies of scale.
Algorithm Updates | | mgalica0