Will my sub-domains pass any SEO credit to my top-level domain?
-
a
-
I have the ability to place our own applications for our agency in unique folders but the links I will be distributing to other agencies are specific to each agency. They are links that are auto-generated by our web application that has the agency's identifying information embedded in it so that the agency gets their proper commission.
This conversation has been good though because I was going to build a bond application library into the site with a link to each specific application. I will now restructure the site so that the link provided will lead to a well named sub-folder that has the actual application framed into the page. I should probably also make sure that I don't just frame in an external application ONLY. I should probably place content on each page alongside the application that is relevant to the type of bond they are applying for. Would everyone agree?
-
I agree with EGOL - you'll get much more long term value going with subfolders instead of subdomains.
While there is some minimal pass-through value with subdomains, they're otherwise essentially unique sites, which means you'd need to apply exponential effort to have each one build it's own authority.
With subfolders and getting links into each subfolder, you get the maximum value for each link into that folder and directly as a result, to the whole domain.
Also, the additional content depth on the main site gives further boosts - every additional folder's content weight carries to the entire site.
-
Does this help clarify? I hope I'm being clear.
-
Just a few comments/questions...
Your example links hit 404 pages...
Instead of using subdomains I would have the links hitting pages that are in folders on my main domain. I believe that links hitting a subdomain will pass minimal credit to the main domain. (Within the past year I redirected a couple of subdomains to folders on the same site. The results have been kickass.)
Are these partner links followed or nofollowed? If followed does that make you a little nervous - for either yourself or the people who you are asking to link to you?
Last... is this going to put a lot of duplicate content on your site?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Evaluate Original Domain Authority vs. Recent 'HTTPS' Duplicate for Potential Domain Migration?
Hello Everyone, So our site has used ‘http’ for the domain since the start. Everything has been set up for this structure and Google is only indexing these pages. Just recently a second version was created on ‘httpS’. We know having both up is the worst case scenario but now that both are up is it worth just switching over or would the original domain authority warrant just keeping it on ‘http’ and redirecting the ‘httpS’ version? Assuming speed and other elements wouldn’t be an issue and it's done correctly. Our thought was if we could do this quickly it would be easier to just redirect the ‘httpS’ version but was not sure if the Pros of ‘httpS’ would be worth the resources. Any help or insight would be appreciated. Please let us know if there are any further details we could provide that might help. Looking forward to hearing from all of you! Thank you in advance for the help. Best,
Intermediate & Advanced SEO | | Ben-R1 -
Best SEO Strategy
Hi fellow Mozers: I have a question about strategy. I have a client who is a major real estate developer in our region. They build and sell condominiums and also built and manage several major rental apartments. All rental properties have their own websites and there is also a corporate website, which has been around for many years and has decent domain authority (+/- 40). The original intent of the corporate website was to communicate central brand positioning points, attract investors and offer individual profiles of all major properties. My client is interested in developing an organic search strategy which will reach consumers looking to rent apartments. Typical search strings would include the family whose core string would be 'apartments in Baltimore.' (Currently, the client runs PPC for each one of their properties. This is expensive and highly competitive.) In doing research, we've found that there are two local competitors who are able to break on to Page 1 and appear beside the National 'apartment search guides' who dominate the Page 1 SERPS (like apartments.com). The two local competitors have websites of either the same or lower authority than our client's; one has a better link profile, the other is comparable. Here's our problem: our local competitors only build and manage apartments. So, then, the home pages and all the content of their sites ONLY talk about apartment rental related information. Our client's apartment business is actually larger in scope than either local competitor but is only one of their major real estate verticals. So my question is this: if we want to build out a bunch of content which will rank competitively with our local competition, are we better off creating a new area of the corporate site, creating targeted content and resources appropriate for apartment seekers OR would we be better off creating an entirely new site, just devoted to the same? I'm wondering if a new section will ever rank well against competitors whose root domains actually feature content which is only rental related? Likewise, I'm wondering whether we'd be giving up too much, in terms of authority, by creating an entirely new site? I've also only found examples in the industry where an entirely new site was created, so it makes me question the strategy of building out a rental-specific section of a site which also contains information about their condo business. For instance, the Related Companies are a huge builder in the East; they have a corporate site and a site called https//relatedrentals.com . Any feedback would be greatly appreciated!
Intermediate & Advanced SEO | | Daaveey0 -
How does putting a trial sign up code mid-blog post effect SEO? Do you think it will make my content seem less pleasing, therefor decrease the page rank??
I'm working on driving trials for our product - we have a number of blog posts that rank on page #1 of Google, and we get 2-3 trial sign ups per day from them. I'd like to put trial signup boxes about midway down each post to see if I can increase the number of trial signups that come directly from our blog. Do you think I can be "penalized" for this, since it's mid- blog-post content? Do you think Google will view this negatively?
Intermediate & Advanced SEO | | Karibeaulieu0 -
Sub-Domain or Folder. Which is better for SEO.?
Hey all. I just need clarification that which one is better to use for big property or travel portal. Check below example: I have a website which runs for multiple location like india, uk, canada, uae. For every location the content is different. So my question is that for better SEO results should i use india.xyz.com or **xyz.com/india/ **. One more example **canada.xyz.com **or xyz.com/canada/ Can anyone please suggest which one is better. Thanks in advance.
Intermediate & Advanced SEO | | PFX1110 -
International SEO Domain Structure
Hi Guys, I am wondering if anybody can point me to a recent trusted report or study on international domain name structure and SEO considerations. I am looking to read up on the SEO considerations and recommendations for the different domain structures in particular using sub-directories i.e. domain.com/uk, domain.com/fr. Kind regards,
Intermediate & Advanced SEO | | WeAreContinuum
Cian1 -
Domain Alias SEO
We have 5 domain alias of our existing sites
Intermediate & Advanced SEO | | unibiz
All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
Like Main domain: www.mywebsite.com
DomainAlias: www.myproduct.com, www.myproduct2.com, www.myproduc3.com
And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks0 -
What is the best route SEO wise for implementing a Wordpress blog that has a domain under go daddy and hosting under a third party like Kalio Commerce?
I am currently trying to implement a Blog on a Ecommerce site that has its domain set up under Go Daddy, but it is hosted under a platform called Kalio Commerce. I am trying to implement a Wordpress blog because I am most familiar with it and believe it offers more strength SEO wise but the Ecommmerce platform by Kalio does not offer the ability to install Wordpress or any CMS platform other than its own. I am stuck wondering if I could find a way to either implement a blog through a sub-folder (mydomain.com/blog) while using wordpress on hosting added to the go daddy server under their domain. If Kalio Commerce doesn't have any way of adding a blog to its own hosting is this hindering my clients ability to be fully optimized for fresh content? Now I am not too familiar with adding sub-domains with hosting under a different platform. I am more in tune with building a wordpress ecommerce site and implementing blogs under the wordpress structure. This is a leap for me and it is getting to be a little overwhelming so if any one has prior experience with this please let me know if I can find a way through this without putting my SEO consulting at risk. So far I have gotten to the conclusion that I can set up hosting for the companies site under Go Daddy even though they have their hosting under Kalio. If I am to set up hosting under Go Daddy would this cause the DNS routing to be compromised. If this is so must I set up hosting under a separate domain (myotherdomian.com) and have Kalio set up a Sub-Folder like so (mydomain.com/blog) and just have the DNS of the blog installed on (myotherdomain.com) point to the folder in Kalio hosting for mydomain.com? So now that I explained my situation, what is the best route SEO wise for implementing a Wordpress blog that has a domain under go daddy and hosting under a third party like Kalio Commerce?
Intermediate & Advanced SEO | | cscoville0 -
Website domain hosting and set-up for foreign domains?
Hi, I am just wondering what the best practice is for marketing a business in two separate countries? I have a new client that wants me to create their website targeted at the UK market which for me is normal but they also want to target Australia (Probably couldn't get any further away) My initial thoughts are that the business would need two separate websites. The first one in the uk and the second website hosted on servers in Australia with different content. Is this correct? or does anyone have any advice which may simplify getting this thing off the ground. Thanks in advance.
Intermediate & Advanced SEO | | AdeLewis
Ade.0