Wrong company attribution on SERPs
-
Hello everyone,
I have a client that is a GmbH (private company), however, when a user does a branded search, in the title tag of the first result appears a AG (publicly traded company) instead of a GmbH. What is curious in this situation is that there is a maps entry and in this case it shows the GmbH but only after the user clicks through.
Question:
- Where is Google taking the AG from? (FYI AG isn't mentioned on the website, No odp tag, external links are also not influencing)
Thank you for your answer
Best Regards and a wonderful weekend
Daniel Vareta
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain: Product brand or company brand?
I work for a company with a very strong brand. We have a product with an even stronger brand. Right now, our product marketing pages look like this: https://www.company.com/product/.... I believe this leads to URL bloat, and I think we're probably missing some search rank on product-branded keywords that we would automatically get if, instead, our product marketing was here: https://www.product.com/.... An example of this structure is Colgate Palmolive (http://www.colgatepalmolive.com/en/us/corp), the makers of Colgate toothpaste (http://www.colgate.com/en/us/oc/). We already own both domains, but of course right now SEO rank is entirely owned by company.com. If we put product marketing at product.com, of course the company site can still link to the product site anywhere, and vice-versa, which means (I think) that both domains help each other out. But we wouldn't have to spend as much time worrying about the branded keyword in product content. I have found some posted opinion that tends to support my hunch here, but I haven't seen anything more concrete in support of it. Has anyone got direct experience with this question?
Branding | | hoosteeno0 -
Google+ SERP Visibility For Non Branded Keywords
Hi, I've noticed that a competitors Google+ box is appearing on the right hand side of the Google UK SERPs for a non-branded keyword (open air balustrade). Please see attached image. I've always thought that the Google+ box would only be displayed in the SERPS for branded keywords. How is this Google+ box appearing for non-branded keywords? How can we improve our chances of our Google+ box being shown instead? Many thanks in advance, Lee. vDm914D
Branding | | Webpresence0 -
Google is sticking it to E-commerce Companies right?
Hi all, Excuse the rant - but I'd be interested to hear others thoughts on this... I am completely disheartened by the Google Algorithm updates of the last 18 months. They seem to be completely geared up to making life much much harder for E-commerce companies to rank organically, and much easier for informational sites to rank organically, with the only exception being national or global brands that have millions of pounds to invest in off-line marketing like TV advertising. Is it not all a devious strategy by Google to ensure e-commerce companies have to pay for their traffic? It seems like if you genuinely want to compete organically as an e-tailer, without investing millions in off-line advertising, you basically have to become a publishing house as well as shop. My company sells building supplies. There are plenty of magazines and info-sites out there offering tips, advice, interactive tools etc. for how to build your own home, home improvement advice etc. But if I want to start getting 'natural' links, I have to become an online magazine and information resource as well and start competing with these other reputable info-resources - where is the sense in that? If house-builders want advice and information on building regulations, planning permission etc. they'll visit government information sites and other reputable online resources to get that information, if they want to buy materials they'll go to a shop. It just seems like Google is trying to make every site an information resource - how else are you supposed to get natural links without publishing 'sharable' information - no-one shares links to products really, well not building materials anyway - maybe sexy products like ferrari cars and super-duper laptops or sound systems, but no one is going to go "oh that's a really nice piece of timber, I'll share that with all my friends before I buy it". Just feels like it's getting harder and harder and more and more expensive to trade online. What's everyone else think? Luke
Branding | | LukeyB301 -
Google Plus for Businesses - Should I add users to Company's Circles (branded page)?
Hi All, I know (or think I know) that one of the easiest ways to gain followers for my brand on G plus is to add people to our company's circles. Naturally, they often add you back. However, what does it mean to people who watch my brand (my G Plus page), the fact that I'm following thousands of people? Should I do it? How does it reflect on us?
Branding | | BeytzNet
Is there a better way to gain followers (specifically for G Plus)? P.S
We obviously have the badge on site but we hardly gain followers that way. Thanks0 -
Should I add follow my followers in a company page on G+ ?
Hi All, On one hand, if I follow them they are happy and receive a notice that they are being followed and will probably be more agile to plus my writings. On the other, it is unreasonable for me to follow everyone... and I think that as a brand I should watch very carefully who I follow. Thanks
Branding | | BeytzNet0 -
How To Rebrand A Company In The Eyes of Google?
Greetings, Nearly 6 years ago, our company switched its entire business model from providing customized vitamins to a women's health publisher that offers medical advice, news and health tips. We have actively developed a decent link profile for our new brand around women's health and specific health conditions. Nonetheless the old vitamin-related keyword profile is still very prevalent. We have many hundreds of links with old vitamin-related anchor text scattered across the web linking to our main site and to many vitamin mini-sites that we own. What is the best way to rebrand ourselves and basically eliminate this old link profile? My first thought is to immediately park / take down all our vitamin-related domains, and eventually these links will no longer carry any weight in the eyes of Google. The other strategy is to attempt to contact all the sites with the old anchor text and ask them to take the links down. This is not an exciting option to me as I know that this is tedious and a slow process with many dead-ends. Thanks in advance for any advice. Kind regards, Eric Darby
Branding | | Eric_Lifescript0 -
Giveaway ideas for contest from a Internet Marketing Company
So I have been toying with the idea of creating a twitter / Facebook / Google + Giveaway. Users will just have to like/follow to enter and a random person will be drawing to win the prize. Seems like a solid and easy way to gain followers and such. My main concern is lets say I go the straight up "cash" route and giveaway $250 to the winner. While anyone would love to have a free $250 and I may get a lot of likes and followers, I’m sure most of them would not be interested in my company or services. They just want a free $250 (who wouldn’t). I’m been trying to think of other things to giveaway that people would still love to get but attract more people that would be interested in my services, any ideas? I was thinking maybe the winner could get free SEO for their website for 3-6 months or something like that. Something that people might actually want.
Branding | | KyleChamp0 -
How to encourage Google to recognize us as a "brand" in the Organic SERPS
You've probably seen that for some searches (most commonly for specific product types) that Google offers something like the following in the SERPS: Related searches for widgets: | Stores: | Widgetland Widgetworld Widgetbarn Amazon |
Branding | | PathMarketing
| Brands: | Widgetdog Superwidgets Widgey | I'm working with a reputable brand of widgets - they're not just a supplier or a retailer, but a company that designs and builds its own. Does anyone know how Google decides which brands are worthy of being recognized in these related searches, and how I can encourage them to recognize our brand similarly? So far I've done the following: Knowem.com brand protection Add products to Amazon Sell our products on eBay List our products on Google Shopping In other words, do what a popular brand would do - appear in many channels, with a large and diverse footprint. Does anyone have any experience with this sort of thing, and how to help a brand get recognized as a brand?5