What keywords should I use in my campaign.
-
I am a chiropractor. I only compete against web sites in my town. Should my key words be neck pain, back pain? Or should it be neck pain Bloomington Illinois and low back pain Bloomington Illinois? I am referring to the campaigns I just started. (I am new)
-
Yes, I have done all that, Thank you. I just wasn't sure about the campaign. Both aswers were very helpful.
-
Hi Robert ,
I would go with the following keywrods:
chiropractor Bloomington
back and neck pain relief
neck pain specialist
neck pain specialist Bloomington
back pain specialist Bloomington
chiropractic clinic Bloomington
pain specialistsDefinitely you will need to setup Google Plus Business page as well as Facebook page and Twitter
The social media presence will increase authority of your new site and business overall
Regards
Dmitriy
-
Hi Robert and welcome
I would definitely include Bloomington Illinois as searches are going to be for your specific local service.
Have you checked out the Google Adwords Keywords tool for some suggestions yet (not that it's the be all and end all). I just had a quick check and some suggestions were along the lines of 'back pain specialist', 'back pain clinic', 'back doctor', that sort of thing (with the local town name included).
I would also strongly suggest setting up a Google Plus Business page and linking it to your website - when you have set up your page you will see an option in your 'about' section to do this.
Google Pages are showing up more and more in local search, so a Google Page is pretty essential. It should also be well optmised, i.e. full profile details and a rich description of the services you provide.
Good luck and if you need any further help with that page, let me know!
-
Hi Robert and welcome
I would definitely include Bloomington Illinois as searches are going to be for your specific local service.
Have you checked out the Google Adwords Keywords tool for some suggestions yet (not that it's the be all and end all). I just had a quick check and some suggestions were along the lines of 'back pain specialist', 'back pain clinic', 'back doctor', that sort of thing (with the local town name included).
I would also strongly suggest setting up a Google Plus Business page and linking it to your website - when you have set up your page you will see an option in your 'about' section to do this.
Google Pages are showing up more and more in local search, so a Google Page is pretty essential. It should also be well optmised, i.e. full profile details and a rich description of the services you provide.
Good luck and if you need any further help with that page, let me know!
-
Hi Robert. Welcome to the wonderful world of SEO!
You should use the location based keywords that mention your town, because these include the general keywords anyway. So "neck pain Bloomington" covers both scenarios.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we scan for Competitor keywords with Moz Pro?
Hi All, Can we scan for Competitor keywords with Moz Pro? Wanted to know if we can check all keywords a site is ranking for... Thanks
Moz Pro | | jomin740 -
Accurate Google Keyword Ranking for a domain
Hi Folks, SEO N00b here, in a new job so please go easy on me if i ask stupid questions. I'm looking for some clarification on Google Keyword rankings. I am looking for accurate Google Keywords rankings as when I log into Google Webmaster Tools I am given values like (6-10) for a ranking? When I used SEOMoz (Research Tools -> Keyword & Ranking -> Rank Tracker) it gives me an even less accurate range by simply saying >#50?Why is SEOMoz giving a completely useless metric? Why is its actual rank not shown? I know rankings are becoming less useful as a metric with Google moving toward personalized search but I still have reports to deliver to clients so the conversation of what metrics are going in the report is to be had another day. Right now I just want to get accurate rankings, from what I've found online Google Webmaster tools is recommended as the de-facto ranking tool but it doesn't provide accurate results so how can that be (yes I know it averages out the ranking but 6-10 is a range of values not a single value that represents an average) Dave
Moz Pro | | icanseeu0 -
Keyword data archiving
Hi all, With the limit on the keyword counts, I'm not sure how people are going about collecting data for larger keyword sets? I initially thought to alternate my keywords monthly but can't seem to archive the results. Any thoughts/suggestions would be much appreciated. Thanks
Moz Pro | | Deniz0 -
How to Properly Set Up My Campaign
My url www.pcf.org redirects to ttp://www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4/Home.htm because of my old CMS and this cannot be changed. Should I set it up as a Subdomain, root domain, or folder? For example using the homepage url http://www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4/Home.htm I get the following results: subdomain: You've decided to set up a subdomain campaign, but entered the subfolder path:
Moz Pro | | mstanwyck
www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4. Don't worry, we'll switch that for you and crawl everything on your subdomain: www.pcf.org. If you meant to set this up to only crawl pages in the subfolder /site/c.leJRIROrEpH/b.5699537/k.BEF4, click "Go back and Change" and choose the subfolder option in step 1. root domain: You've decided to set up a root domain campaign, but entered the subfolder path: www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4. Don't worry, we'll switch that for you and crawl everything in the subfolder /site/c.leJRIROrEpH/b.5699537/k.BEF4. subfolder: It looks like you submitted a URL that relates to an individual file: www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4/Home.htm
rather than a folder:
www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4. Don’t worry, we’ll switch that for you and crawl everything in that folder instead. If you meant to set this up for a different folder, click ”Go back and change” and enter a different path. To complicate things further, as you move through the site, the only part of the URL that starys consistent 100% of the time is: http://www.pcf.org/site/c.leJRIROrEpH/ Depending on where you are on the site, it appends the url. For example: One page is http://www.pcf.org/site/c.leJRIROrEpH/b.6185669/k.9792/Sherry_Galloway.htm while another is http://www.pcf.org/site/c.leJRIROrEpH/b.5800843/k.94DE/Everyday_Heroes.htm0 -
Confused on setting up my domain in a campaign
I have a website that is www.example.com. When I first setup my campaign in SEOMoz, I missed the instructions that stated I need to set up my domain as it appeared in the browser. Thus, I set it up as example.com. When I realized my mistake, I setup a second campaign as www.example.com and am running them side by side to see the differences. My question has to do with the best setup. I have a blog that is a subdomain as blog.example.com. It appears that the www.example.com campaign is not crawling the blog pages but example.com is. Are there any downsides in setting up this campaign as example.com? I have a number of other sites with the same issue so would like to get this resolved before I setup the additional sites. Thanks for any assistance or insights into ways I may be "shooting myself in the foot" with the wrong domain structure in my campaign settings.
Moz Pro | | rfwood0 -
Keyword rankings tool is not working properly
My website http://www.logobite.com/ is in 29th position for the keyword "logo inspiration" but your keyword rankings tool is not showing up 😞 why?
Moz Pro | | logobite0 -
How do you use SEOmoz
I'm a newbie here. I've got a week left on my free trail. I really like SEOmoz, I might even love it a bit. 🙂 I'm trying to justify the cost. I usually don't spend money on my Internet Marketing. I've done it through finally buying some tools to help me get there. Massive change in the last year. I'm a long ways from getting rich YET though. 🙂 I've gone from $30 a month to $1000 a month in a year. So I think I'm on my way now. I'm trying to figure out why I should continue my subscription and actually start paying for it. If I were a developer I can certainly see why but the cost would so go way up. 🙂 I'm in the lowest level package with only five websites. I have 10 I'm working on. I know that's probably five to many at one time. I'm having a little trouble justifying the cost at this time. At my income level $100 a month is significant. I can see the value of seeing where my competition has backlinks. Sometimes my competition is Cnet. haha Well, I can beat them on a specific page at times. Hmm, can I search the URL list for links? Perhaps i can if I export it. That didn't occur to me. Now that could be of use if I can find my keywords. If their link is on Amazon though, I'm going to have trouble getting a link there. 🙂 Maybe I should work on less competitive links but I made good money last month with one page that was beating them. WAS beating them. How do you use SEOmoz? How do you justify the cost, that is offset the expense. If its not making me money i don't see the value. I can get a lot of this information for free but it sure is easier to get it here. Which saves me time. And the other tool i use isn't that good and not always reliable and slow. I've got a week left on my free trail. I had decided to let it go but now I'm reconsidering. $100 is a lot for me and I need to spend more on SEO outsourcing. I wonder if I wouldn't be better off dropping it for a while and then coming back. This certainly isn't mean to be a critical post at all. I'm looking for reasons to stay and make better use of it. Thanks for the thoughts, Rusty
Moz Pro | | RustyF0