Whats your regular routine ? Can we learn new things from each other
-
I tend to work on the on page changes first of all following keyword research. Then take a look at some internal linking,
Setup a wordpress blog on /blog or sub domain and get my copywriter to start adding regular content .
Next stage is link building
Old fashioned emails requests, blog comments taking a look through existing sites we own for relevant places.
On going analysis once positions change.
-
Well, lets hope that when they sort the h1 issue, it goes higher still
I didn't check the source to look at the CMS, is it a custom CMS?
Re: it's existing rankings, although h1's are important, like most SEO triggers, they are just a part of the pie... if everything else is taken care of nicely, then rankings are still possible even without optimised h1 tags.
Oh, and thanks for taking the post the right way!
-
Hi no worries yeah I totally agree. The company that provides the CMS are making this possible soon.
I am still amazed this site is first page for mens skincare already.
-
Hi Just chipping in here, so hope it is welcomed, and you don't take offence!
http://www.dryhide.co.uk/ - the h1 tag is 'Home' Is this intentional? Would you not consider using a relevant phrase?
Hope you take the question as it is intended, helpful advice, and not a criticism!
-
Would you guys be open to share some examples of your work ? Here are a few of mine -
http://www.dryhide.co.uk and http://www.alfrescolivingonline.co.uk
Working on both of these at the moment would be cool to get any positive or negative (you can improve here) feedback.
-
I pretty much do the same for clients, but I also correct errors, add more headings where appropriate, add bold text subtitles (basically follow the SEOmoz guide). I also go social. I recommend Hootsuite.com to manage and analyze social media campaigns. It's been noted that Google likes fresh content, so keeping active on Twitter, Facebook, forums, etc. does count. Starting a newsletter helps with inbound traffic, too.
I also take it offline. Getting the word out in mailings, ads, posters, etc. with your website address or a qr code makes things fun and does increase traffic. Hold events, participate in gatherings, join clubs, etc. to get the word out. If you have the budget and it's relevant to your business, building a mobile app for all smartphone platforms will get you an application page and inbound links to your site on very high ranking sites.
Oh there is so much more. I'll post again when I get a second wind.
-
Go out to the SERPs looking for the best content for a group of keywords that I want to write about.
Decide if I can beat the best content out there. If "yes" the project moves forward.
Spend a few days to a couple of weeks working on the content.
Toss up the finished content being sure that it has a good title tag and social share buttons.
Write a blog post about the new content, add links to the new content at appropriate locations on our site.
Back out to the SERPs looking at content for another set of keywords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I find all broken links pointing to my site?
I help manage a large website with over 20M backlinks and I want to find all of the broken ones. What would be the most efficient way to go about this besides exporting and checking each backlink's reponse code? Thank you in advance!
Intermediate & Advanced SEO | | StevenLevine2 -
How can I stop my facets being crawled?
Hi If my facets are being crawled, how can I stop this? Or set them up so they are SEO friendly - this is new to me as I haven't had to deal with lots of facets in the past. Here's an example of a page on the site - https://www.key.co.uk/en/key/lift-tables Here's an example of a facet URL - https://www.key.co.uk/en/key/lift-tables#facet:-1002779711011711697110,-700000000000001001651484832107103,-700000000000001057452564832109109&productBeginIndex:0&orderBy:5&pageView:list& I've been trying to read up on URL parameters etc, I'm new to it so it's taking some time to understand Any advice would be great!
Intermediate & Advanced SEO | | BeckyKey0 -
What can you do when Google can't decide which of two pages is the better search result
On one of our primary keywords Google is swapping out (about every other week) returning our home page, which is more transactional, with a deeper more information based page. So if you look at the Analysis in Moz you get an almost double helix like graph of those pages repeatedly swapping places. So there seems to be a bit of cannibalizing happening that I don't know how to correct. I think part of the problem is the deeper page would ideally be "longer" tail searches that contain the one word keyword that is having this bouncing problem as a part of the longer phrase. What can be done to try prevent this from happening? Can internal links help? I tried adding a link on that term to the deeper page to our homepage, and in a knee jerk reaction was asked to pull that link before I think there was really any evidence to suggest that that one new link made a positive or negative effect. There are some crazy theories floating around at the moment, but I am curious what others think both about if adding a link from a informational to a transactional page could in fact have a negative effect, and what else could be done/tried to help clarify the difference between the two pages for the search engines.
Intermediate & Advanced SEO | | plumvoice0 -
Dropped ranking - new domain same IP????
We dropped ranking late last year for our site, so decided to start over with a new domain. However we didn't change IP address. Would this cause any issues???
Intermediate & Advanced SEO | | jj34340 -
Redirect old .net domain to new .com domain
I have a quick question that I think I know the answer to but I wanted to get some feedback to make sure or see if there's additional feedback. The long and short of it is that I'm working with a site that currently has a .net domain that they've been running for 6 years. They've recently bought a .com of the same name as well. So the question is: I think it's obviously preferable to keep the .net and just direct the .com to it. However, if they would prefer to have the .com domain, is 301'ing the .net to the .com going to lose a lot of the equity they've built up in the site over the past years? And are there any steps that would make such a move easier? Also, if you have any tips or insight just into a general transition of this nature it would be much appreciated. Thanks!
Intermediate & Advanced SEO | | BrandLabs0 -
Can a competitor close your business on Google Places?
One of my listings says it has been closed and the business is not closed. On Google + / Google places there is a field that allows users to check that claims the business is closed. Can they actually close it? Your Google Places listing has been updated Dear Google Places user, Google has updated your listing data on our consumer properties such as Google and Google Maps to more accurately reflect the latest information we have about your business. We use many sources to determine the accuracy of our listing data and to provide the best possible experience for business owners and consumers who use Google and Google Maps to find local information. Based on our sources, the following listing has been marked as closed: Company info... If you disagree with the changes we have made, please visit your Place Page to edit your listing. Note that if you are an AdWords or Boost customer, your ads will be unaffected by this change and will continue to display the listing information you have provided in Google Places. To manage your online advertisements, please sign into Google Places or Google AdWords. For more information about updates to claimed listings, please visit:http://www.google.com/support/places/bin/answer.py?hl=en&answer=1318197 Sincerely,
Intermediate & Advanced SEO | | SEODinosaur
The Google Places Team |0 -
Creating new pages for geo targeted keywords
What's the best way to go about creating new pages for geo targeted keywords for a business? I ask because, these keywords are areas that they provide service to, but the brick and mortar business is not located. I've already run into problems trying to put too many locations onto one page. What's the best way to attack content for these new pages in order to get these geo keywords in there?
Intermediate & Advanced SEO | | MichaelWeisbaum0 -
Migrating a site with new URL structure
I recently redesigned a website that is now in WordPress. It was previously in some odd, custom platform that didn't work very well. The URL's for all the pages are now more search engine friendly and more concise. The problem is, now Google has all of the old pages and all of the new pages in its index. This is a duplicate problem since content is the same. I have set up a 301 redirect for every old URL to it's new counterpart. I was going to do a remove URL request in Webmaster Tools but it seems I need to have a 404 code and not a 301 on those pages to do that. Which is better to do to get the old URL's out of the index? 404 them and do a removal request or 301 them to the new URL? How long will it take Google to find these 301 redirects and keep just the new pages in the index?
Intermediate & Advanced SEO | | DanDeceuster0