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  4. PPC question for the experts

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PPC question for the experts

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  • MattAntonino
    MattAntonino last edited by Feb 15, 2013, 7:10 PM

    I know this is paid search but since Moz had a section for it, I thought it would be ok to ask. 🙂

    According to: http://support.google.com/adwords/answer/2497836?hl=en

    Broad match modifier

    +tennis +shoes

    Ads may show on searches for

    tennis shoes
    buy tennis shoes
    best shoes for tennis

    Ads won't show on searches for

    running shoes
    tennis sneakers

    I'm using (for a client) +wedding +photographer.  It should show on

    1. wedding photographer

    2. hire a wedding photographer

    3. best wedding photographer in dallas

    It should not show on

    1. photographer in Dallas

    2. become a photographer

    3. dallas pictures

    But it is.  Why would this happen?  Isn't that exactly what it says it won't show up on?

    Also, Google writes:

    Don't leave space between the plus sign (+) prefix and the word you're modifying!

    •Correct: +leather +shoes
    •Incorrect: + leather + shoes
    •Incorrect: +leather+shoes

    Yet the client was told by Google the opposite.  "I spoke with Google and they confirmed that the space after the plus and before wedding (“+ wedding”) would notrequire “wedding” to show up." How on Earth does this reconcile or make ANY sense?


    ETA:  This is fairly clear to me:

    Be sure there are no spaces between the + and modified words, but do leave spaces between words. The right way to do it: +formal +shoes. The wrong way to do it: +formal+shoes.

    http://www.google.com/ads/innovations/bmm.html

    1 Reply Last reply Reply Quote 0
    • Branden_S
      Branden_S last edited by Apr 28, 2013, 11:16 PM Apr 28, 2013, 11:16 PM

      The correct keyword is +wedding +photographer.  No space between + and keyword.   acquisio has a great broad modified keyword generator tool.   Just paste your list of keywords into a box, and it will export a list with a + before each keyword.

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,2 months
      • CMC-SD
        CMC-SD last edited by Feb 15, 2013, 8:24 PM Feb 15, 2013, 8:24 PM

        When an AdWords support rep says something that contradicts the AdWords Help documentation, it's hard to know what to believe. I usually point the contradiction out to the AdWords rep, and they will sometimes do more research to verify for me.

        This sounds like expanded broad match to me: http://www.wordstream.com/expanded-broad-match

        1 Reply Last reply Reply Quote 0
        • TommyTan
          TommyTan @MattAntonino last edited by Feb 15, 2013, 8:10 PM Feb 15, 2013, 8:10 PM

          I just read your question again and noticed that you also included the article in your question.  Sorry about that

          1 Reply Last reply Reply Quote 0
          • TommyTan
            TommyTan @MattAntonino last edited by Feb 15, 2013, 8:20 PM Feb 15, 2013, 8:08 PM

            Hi Matt,

            The correct way to do it is leave space between each keyword.

            +wedding +photographer.

            This article via Google Ads should answer your question: http://www.google.com/ads/innovations/bmm.html

            1 Reply Last reply Reply Quote 1
            • MattAntonino
              MattAntonino @TommyTan last edited by Feb 15, 2013, 7:56 PM Feb 15, 2013, 7:56 PM

              Yes, we  have a full selection of negative keywords but the issue is whether it should be

              +wedding +photographer

              as it says on their website

              or

              +wedding+photographer

              as the Google rep told my client, who I'm sure by now thinks I'm a confused fool costing him money.

              TommyTan 2 Replies Last reply Feb 15, 2013, 8:10 PM Reply Quote 0
              • TommyTan
                TommyTan last edited by Feb 15, 2013, 7:53 PM Feb 15, 2013, 7:53 PM

                Do you have negative keywords on keywords you don't want to show.  Negative keywords play a big role in what keywords the ad should show up for.

                MattAntonino 1 Reply Last reply Feb 15, 2013, 7:56 PM Reply Quote 0
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