Removing thousands of shady backlinks?
-
Hey guys,
We've been hired to redesign a website that has thousands of backlinks created by a (possibly) shady offshore company, and I'm wondering if anyone out there has experience dealing with a deletion of this size and type. Is it as simple as just disavowing the whole lot?
Thanks,
Jason
-
The site is ranking well and was not affected from Penguin. However, we believe the amount of bad backlinks (ranging from hundreds to thousands) will hurt the site's ranking soon. Our client has yet to receive any manual warning from Google as well.
-
Jason
You have some great detailed answers from Marie and Marcus. I guess the question I'd like to ask is, Why are you looking into this ? Did you get to a point where your site is not ranking as well before ? Or is it that you got an actual un-natural links warning ?
That could help justify what the next steps should be.
-
Marie:
Sorry, but I couldn't resist responding to this one. It's not the answer that's confusing, it's the situation. I like to compare modern SEO to fixing Macs (what I did in my previous lifetime). Sometimes you have to get out the goat entrails and burn the incense.
Sometimes there isn't an easy answer. Strangely enough on my site (which I inherited 3 months ago), the "bad" links don't seem to have really damaged it, as we have a Domain Authority of 63. Go figure.
Jim
-
The answer depends on whether or not the site has a manual penalty against it. If there is a message in WMT of unnatural links then it won't be enough to just disavow. You've got to go through a whole process of trying to manually remove links and reporting your efforts to Google and then disavowing the rest.
If you want to simply have those backlinks nofollowed then disavowing the whole lot will do the trick.
However, be careful if you're disavowing all of the links. I have seen cases where people went disavowing links willy nilly and did more harm than good. If the plan is to simply start over with a clean slate then go ahead and disavow. The problem is that these links will still be present in your backlink profile whether you use OSE, ahrefs, majestic or even WMT. They will simply be treated as nofollowed by Google.
But if you are trying to save some of the existing rankings then whether or not you disavow can be a complicated decision.
For example, the links could be shady, but if the site hasn't been affected by Penguin then you may not have to remove them. Some of them could actually be helping. Remember, Penguin is an algorithm and doesn't catch EVERYTHING.
Or, for another example, if the site has been affected by Penguin for certain keywords then you may not be able to rank for those keywords until you get rid of Penguin. But here's the problem - no one really knows with certainty how to do that. Some SEOs will tell you that disavowing all your links will clear it. Some will tell you that Penguin has already disavowed all of your links and all you need to do is get some good links. There are very few (if any) case studies that really show a site what to do.
How's that for a confusing answer? LOL!
-
Hey Jason
In a word, no, no way that simple. Google are simply not going to process that disavow unless they see you (or your client) have made a considerable effort in the removal of those links. In all likelyhood, it will take a good few months and some considerable effort to show that you have gone to lengths enough to satisfy them.
There are a bunch of tools that can help, but ultimately, there is still a lot of manual work involved in any clean up.
Few pointers.
Tools worth bothering with.
- Removeem
- Rmoov
- Link Detox
None of these will do the job for you and in all likelihood, you will want to use all three. Beyond that, if there is a redesign you can 404 old pages on the other site to kill inbound links but if most of your shady links are pointing at the homepage, there is not a lot you can do about them other than clean up and attempt a disavow.
You are going to have to document the whole process from putting together a list of candidate links for removal & collecting email addresses through to every removal request. I would also suggest possibly going beyond just the email and looking at phone numbers, letters and anything else you can do to show the level of effort required.
Depending on the history and any penalties you are going to want to submit your disavow and a reconsideration request detailing all of your tireless and persistant efforts.
In summary, it's not terribly hard or complicated, but there is just a whole bunch of work involved to do the job properly and to a level that Google is going to be happy with and don't expect results over night. My advice would be to brief your client that a honest clean up could take up to three months and three reinclusion requests along with a considerable investment in man hours to do the job properly.
This is a good job for an intern or apprentice. Well, let me rephrase that, it's a good job to give to an intern or apprentice, it's likely going to be quite a sucky job for them to have to do but baptism of fire and all!
Hope that helps!
Marcus
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Specific vs. Home Page Backlinks
So, I'm getting ready to start a campaign to get some backlinks. Pretty sure this is a silly NOOB question, but what is better: To get backlinks directed to my home page To get backlinks directed to she specific product/topic being discussed in the backlink. Thanks in advance for any help. My GUESS on the whole topic is that linking to a specific product page from a backlink with anchor text is best practice. It will boost the Page Authority of that page while boosting the overall Domain Authority . . . a win win.
Technical SEO | | damon12121 -
How to inform Google to remove 404 Pages of my website?
Hi, I want to remove more than 6,000 pages of my website because of bad keywords, I am going to drop all these pages and making them ‘404’ I want to know how can I inform google that these pages does not exists so please don’t send me traffic from those bad keywords? Also want to know can I use disavow tool of google website to exclude these 6,000 pages of my own website?
Technical SEO | | renukishor4 -
Post Site Migration - thousands of indexed pages, 4 months after
Hi all, Believe me. I think I've already tried and googled for every possible question that I have. This one is very frustrating – I have the following old domain – fancydiamonds dot net. We built a new site – Leibish dot com and done everything by the book: Individual 301 redirects for all the pages. Change of address via the GWT. Trying to maintain and improve the old optimization and hierarchy. 4 months after the site migration – we still have to gain back more than 50% of our original organic traffic (17,000 vs. 35,500-50,000 The thing that strikes me the most that you can still find 2400 indexed pages on Google (they all have 301 redirects). And more than this – if you'll search for the old domain name on Google – fancydiamonds dot net you'll find the old domain! Something is not right here, but I have no explanation why these pages still exist. Any help will be highly appreciated. Thanks!
Technical SEO | | skifr0 -
Should I remove these pages from the Google index?
Hi there, Please have a look at the following URL http://www.elefant-tours.com/index.php?callback=imagerotator&gid=65&483. It's a "sitemap" generated by a Wordpress plug-in called NextGen gallery and it maps all the images that have been added to the site through this plugin, which is quite a lot in this case. I can see that these "sitemap" pages have been indexed by Google and I'm wondering whether I should remove these or not? In my opinion these are pages that a search engine would never would want to serve as a search result and pages that a visitor never would want to see. Attracting any traffic through Google images is irrelevant in this case. What is your advice? Block it or leave it indexed or something else?
Technical SEO | | Robbern0 -
Remove Directory
www.enakliyat.com.tr/detaylar/page-6255 www.enakliyat.com.tr/detaylar/page-6240 www.enakliyat.com.tr/detaylar/page-6253 www.enakliyat.com.tr/detaylar/page-6255 ..... ..... ..... We have so many page like this page and we want to remove all this page from Google search results. How can I remove from Google Webmaster Tools Help!
Technical SEO | | iskq0 -
Removing Media from Wordpress
I've run the seomoz on page report and found an interesting issue. I'm using wordpress and it seems that every picture I add to my articles seem to be added as separate pages to the site. I'm having to go to each and every picture and creating a meta tag and description to it. I still get duplicate content issues with the same. On my Disqus system, I get the same pictures added just as a page or article would look like. What can I do to avoid this?
Technical SEO | | emasaa0 -
Why is there such a big discrepancy between OSE and GWT regarding # backlinks?
Hello, We have been doing some analysis around our backlink profiles for our sites and have been experiencing a massive discrepancy between what is reported as number of C class linking domains in OSE and the information returned in Google Webmaster tools. For a variety of sites OSE is reporting numbers < 10 for C class linking doamins while GWT shows >100 unique domains linking (we confirmed that the majority of these links are in different C classes) Is this simply a matter of the limited index size of OSE or could there be another explanation? It is interesting that the links that do show up in OSE a nearly exclusively sites that we own. /T
Technical SEO | | tomypro0 -
Removing pages from website
Hello all, I am fairly new to the SEOmoz community. But i am working for a company which organizes exhibitons, events and training in Holland. A lot of these events are only given ones ore twice and then we do not organise them any more because they are no longer relevant. Every event has its own few webpages which provide information about the event and are being indexed by Google. In the past we did not remove any of these events. I was looking in the CMS and saw a lot of events of 2008 and older which are being indexed. To clean the website and the CMS i am thinking of removing these pages of old events. The risk is that these pages have some links to them and are getting some traffic, so if i remove them there is a risk of losing traffic and rankings. What would be the wise thing to do? Make a folder with archive or something? Regards, Ruud
Technical SEO | | RuudHeijnen0