Rel Author Tag - Attributing Content to a Company
-
If the content is written by a corporation and cannot be attributed to a specific writer, yet we want to claim the authorship - can a logo be used instead of a headshot in the Google Profile?
Researching the above, and found that its a NO, but it can be done somewhat through rel=publisher tag, which at present is not very useful. Any other thoughts?
-
The answer is yes, absolutely. There is mass confusion over this and there have been many posts in the Q & A about this. I have struggled with this and researched this extensively.
You first need to set up a proper Google+ page for your company. This is tricky as I', sure you've discovered because you don't want that page connected to one specific person's Google profile.
Here is a link to an interview and partial transcript that tells you exactly how to do this correctly:
Thanks goes to Chris Goward of Wider Funnel Marketing. He interviewed Janet Driscoll Miller at SMX West after her presentation on Google+ and SEO
Here is the excerpt that answered my question about Google+, personal Gmail accounts, Google+ pages for businesses and branding:
"The administration of those pages can be tricky, because it's not exactly like Facebook pages. People expect it to be like Facebook and it's not. You can have multiple administrators but there's still one owner. So, for instance, if you're the business owner, you should go in and do it, so it's under your email address and you always have the ultimate control. So make sure that the person you're giving it to, that either it's an email address that multiple people can get to or that the owner of the company could. The other challenge is that most people use their Gmail account to sign up. Well, the problem is, if I'm the social adminstrator and I leave the company and I used my Gmail address to set up the page, I can never transfer that Gmail, necessarily. So you want to try...you can set up unique profiles, with your own domain name. So I like to recommend that, just because I feel like it's safer for companies."
So here's the best way to set up a Google+ page for business:
1. Have a business owner create the account using a Gmail username related to the business or brand, something like this:
2. Don't use a gmail account as the email address in the sign up process. Use an email account that is a general email address at your company that multiple people could have access to if necessary., something like this
GooglePlusPage@MyBrandName.com
3. Have your social adminstrator or social media manager and team members associate their Google+ profiles with the core Google+ page set up by the owner. That way, if they change positions or leave the company, they can be disassociated with the business page, but maintain their personal profile as they move on to something else.
This information was copied from my own response to this Q & A: http://www.seomoz.org/q/do-you-have-to-have-a-google-profile-page-for-a-person-before-you-can-build-a-google-brand-page
I hope this helps. I have actually written to Google asking them to clarify all of this because everyone is so confused. As of yet, they've not provided any help.
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages being flagged in Search Console as having a "no-index" tag, do not have a meta robots tag??
Hi, I am running a technical audit on a site which is causing me a few issues. The site is small and awkwardly built using lots of JS, animations and dynamic URL extensions (bit of a nightmare). I can see that it has only 5 pages being indexed in Google despite having over 25 pages submitted to Google via the sitemap in Search Console. The beta Search Console is telling me that there are 23 Urls marked with a 'noindex' tag, however when i go to view the page source and check the code of these pages, there are no meta robots tags at all - I have also checked the robots.txt file. Also, both Screaming Frog and Deep Crawl tools are failing to pick up these urls so i am a bit of a loss about how to find out whats going on. Inevitably i believe the creative agency who built the site had no idea about general website best practice, and that the dynamic url extensions may have something to do with the no-indexing. Any advice on this would be really appreciated. Are there any other ways of no-indexing pages which the dev / creative team might have implemented by accident? - What am i missing here? Thanks,
Technical SEO | | NickG-1230 -
Subdirectories and Domain Authority
Hello, A subdirectory consolidates domain authority vs a ccTLD approach. However, for example, if a domain has been well established in the UK i.e example.com, is that domains authority diluted if a subdirectory is created i.e example.com/es Will some of the link juice attained on www.example.com be shared throughout www.example.com/es and therefore initially impact search visibility for www.example.com? I understand it works both ways as well, as any links attained on www.example.com/es will benefit the example.com domain. Thanks
Technical SEO | | SEONOW1230 -
Duplicate Content
Hi, I'm working on a site and I'm having some issues with its structure causing duplicate content. The first issue is that the search pages will show up as duplicates.
Technical SEO | | OOMDODigital
A search for new inventory may be new.aspx
The duplicate may be something like new.aspx=page1, or something like that and so on. The second issue is with inventory. When new inventory gets put into the stock of the store, a new page for that item will be populated with duplicate content. There appears to be no canonical source for that page. How can I fix both of these? Thanks!0 -
Noindex meta tag
Hi When following Webmaster Tools/Optimization/HTML Improvements it says that we have duplicate title tags and duplicate meta descriptions for hundreds of pages, As corrective action we have added to those pages and also changed title tags to make sure that they are different but still Webmaster keeps reporting that the duplication exist. Is it possible that google bot doesn't see our noindex code while crawling? By the way our seomoz report says that there is no duplicate title tag or meta description on our site google has crawled our site today and we received our report from seomoz today thanks
Technical SEO | | iskq0 -
Links to Website Author
I'm a website developer, and in the past I have usually added a tiny backlink to the footer of my clients' websites like this: Website Design by MyCompanyName I understand that Google sees this as a low-quality backlink. However, I was wondering if such links can hurt my rankings. Does Penguin sees these links as spam? If so, should I add a rel="nofollow" to the links? Is there anything else I should change? I do not want to remove these links completely because they are good for marketing my business. I just want to minimize any negative SEO impact of the links. I appreciate your input. Thanks.
Technical SEO | | SiteWizard_LLC0 -
Does the rel="bookmark" tag have any SEO impication?
I'm assuming the rel="bookmark" tag doesn't have any SEO implications but I just wanted to make sure it wasn't viewed like a nofollow by search engines.
Technical SEO | | eli.boda0 -
Rel=author
Hi everyone, i'm trying to understand the rel=author thing for cotent, i need some clarification please. Firstly do you only use it for content on your site or can you have it for a guest post you have done on another domain which is not your own - linking to your author profile on your domain? Secondly implementing it, i understand it's 3 links: 1., Link on your content where the blog post is with a rel=author going to your domain authort page. 2., a link from your domain author page going to your google + profile. This is rel=me 3 a link on your google+ profile to your blog? if so how do i do this? i only have an option to edit about page and add recommended links? there is no 'contributor' section. I am UK profile also. Any help really appreciated, thanks guys.
Technical SEO | | pauledwards0 -
REL Canonical Error
In my crawl diagnostics it showing a Rel=Canonical error on almost every page. I'm using wordpress. Is there a default wordpress problem that would cause this?
Technical SEO | | mmaes0