Demand Media & Link Building - OMG?
-
When the last linkscape update happened, I saw a new incoming link from USA Today Travel. SeoMoz rates the link as a 9.5 for DA and PA is 24. The article was written by someone from Demand Media. I tried contacting the author to work out a deal. Since I did not receive a response, I investigated Demand Media myself. They are a large group of content writers. I have finished building the site and now I'm in the link building process for highly competitive keywords.
My 2 Questions:
- I can write articles all freakin day about what I do. I NEED to build links. Should I become a freelancer for Demand Media? I don't care about the pay because I am well paid.
- Is there anything to be concerned about with the Panda Update?
- All responses are appreciated. Please give me a thumbs up if you found this question interesting (because apparently some other post says nobody gives thumbs up)
-
I will be syndicating content via ezinearticles.com. I am also looking into demand media. You brought up a good point though. I don't want my articles from those content sites to compete with my own. By taking a look at my PA, DA, DmT, mR and all metrics, I need to build DA the most. So the articles I will write are not for my main keywords on the homepage. Instead the articles will have embedded links pointing to subcategories instead of the home page. For some reason my home page PA is 45 while DA is 35. Any thoughts? By the way, thanks for helping a mozzer out. You're going to be my new mentor.
Cisco
-
How do I get syndicated?
I think that there are a variety of activities that could be called "syndication". Perhaps the most common is to give entire articles to other websites (through syndication sites like ezinearticles.com) and have links embedded in those articles that send traffic and linkjuice back to your website. We never do that. We believe that our content is too valuable. We want our site to be the unique source for that content. Also, we don't want to feed our competitors content that will put them into our SERPs. Nor do we want to create new competitors. Giving away articles does that.
Instead, we place the full article on our site and allow our visitors to spread the word about our content. They do this by giving the title and a summary sentence to sites such as slashdot.com, digg.com, reddit.com or stumbleupon.com. With these sites you get the word spread about your content without giving the content away.
Another methods is with an RSS feed that publishes a summary sentence about your article that other websites can publish that often includes a link back to your website where the original (and only) copy of that article will reside.
-
EGOL, thanks for the reply. I failed to mention the article 'referenced' me, they did not write specifically about my site. My competitors used directory links and spammy techniques to rank for my highly competitive keywords. I believe in what you said on your profile:
Favorite Thing About SEO: "Launching new content! Watching it climb the SERPs through passive linkbuilding."
This is my site: http://www.shipoverseas.com ; actually my client's site that I built and am marketing.
I think your 1st suggestion fits me the best. The 3rd would be good if I made a blog, but I didn't make one yet.
I have concluded, I need a mentor in this area of marketing.
EGOL, how do I get syndicated? This is a new field for me. I want to 'earn' links instead of chasing people for links.
-
If I had content good enough to make it on USA Today I would be looking at the following to make my decision on how to use it.....
-- If that content was "my important message" I would syndicate it to everybody everywhere.
-- If I owned a great website with zero traffic I would allow its use on USAToday as a way to publicize my website.
-- If I owned a great website with nice traffic I would publish that content only on my own site. With content that good why should I give it to USAToday and earn links for their site?
All of the above assumes top quality content. If your content is crap you should give it to your competitor and allow him to syndicate it everywhere with his name on it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Affiliate link building
I saw articles that said affiliate link building is not good. We are a training company that offer only some training programs. My idea is get other training company to link back to us, but only if they do not offer the same training as we do. We could reward them by giving them commission if the sale happens. But to do this we will need to track the URL where the hit came in from from our website. Is this a good idea or not?
Link Building | | Heinwest0 -
Inbound link is follow link but we put no follow link back - is it beneficial for rankings?
Dear Moz Community, We are operating in a niche market, where there are not so many content marketing options. What we are left with are link exchanging with relevant sites that are on the same topic but to not directly compete with us. Now we know that if we link back to site A and site a links back to us - for google this is not a very good link. But, some of the sites we are exchanging links with, do not know the term follow vs no follow links. My question - if your link is to site A is a no follow link but they give us a follow link - does it mean thats a better option than a follow vs follow. Thanks for help!
Link Building | | advertisingcloud0 -
Link Building in 2014
Hi everyone.
Link Building | | KarenJames
We like most are struggling to link build this year in line with Google guidelines. First step for us is a back link clean up then a really thorough competitor analysis to see what the competitors have that we may wish to emulate. We also ask the clients to provide us with information about their associations, memberships, suppliers, partners etc so we can see if there is synergy to get them a decent link from sites in their immediate orbit.
After that we produce some excellent content but getting it published, particularly with a follow link, is just getting harder and harder. We are also a PR agency so we encourage the clients to 'think out of the box' with regard to a PR campaign. It is fair to say that most clients don't understand what we are trying to do and don't have the stomach to be different.
I was wondering if anyone else did anything different, any fabulous ideas we are missing?
Also is anyone still submitting content to Ezine articles? They are incredibly picky about unique content, grammar etc but is it/will it still be grouped in with the article link farms?
Any advice much appreciated.
Thanks Karen1 -
Internal Link Building
How important is internal link building? What is the right way of doing it, and what is the wrong way of doing it?
Link Building | | sansonj0 -
Link building
Hello all ! I would love some opinions about one Link Building technical aspect from SEOs, link builders ... How important is the number of outgoing links on the page you have the opportunity to place a link ? (from a scale of 1-10 / what about where dose this factor fits overall with your check list , as important to consider as far as link building) Would you place a link on a page with 200+ outgoing external links if the page is ok (not involved in selling links, all links are related with the subject, target page, anchor text etc) or you would go with a link on a 10-15 links per page but not that 'powerful' and not that related (not spammy but more general on the subject that can contain links to some other non related resources). Eg: Option 1: www.whatever-name.com/links.html the entire domain is about x. It has 250 links in that page (in the links.html) all links on the links.html pages are somehow related / resources with x. Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 6 (as a general indicator), Page PR, the links.html one, PR: 2 Option 2: www.some-other-name.com/x-is-so-great the entire domain is NOT about x, just the page. It has 5..10 links in that page (external links more or less related with x - but not spammy) Your link can be placed with an anchor text related with x that will target a page on your site related with x. Domain page rank : 3 (as a general indicator), Page PR, the links.html one, PR: 1 What's your best option ? Thanks !
Link Building | | eyepaq1 -
How fast is too fast when it comes to link building?
I'm getting ready to start a massive link building campaign. I plan on using a variety of anchor texts, getting links from a variety of sources, and only getting high quality links from relevant sites. My main concern is getting penalized for gaining too many links too quickly. Does anyone have any advice on how fast is too fast? Or how much is too much in a certain amount of time? Thanks!
Link Building | | CIEEwebTeam0 -
Will building up the page rank of a page you have a inbound link bring any benefit?
Right then here we go You have a link in an article on a well known national newspaper site that points at your website. Is there any benefit of linking to the newspaper article in order to build up the PR of the article page and therefore passing over some link "juice"? Sub questions 1. Would it be more beneficial simply to gain links to your main website? 2. What are the chances of the article going into the archives and then at some stage being deleted? 3. If the article link points to a domain, which then forwards to a another domain will this pass on any "juice"? 4. If the article points to a domain that then 301's to another domain will this pass on any "juice"? 5. Does Google simply register the link and "juice" on the first pass or will it revisit and upgrade the "juice"? 6. What are the negatives? 7. What are the positives?
Link Building | | therealmarkhall0 -
What link building techniques do you teach to new hires with no SEO experience?
Right now I train my interns and new hires on 5 techniques: 1. Appropriate blog commenting the right way 2. Saving social bookmarks 3. Submitting a website to a directory 4. Publishing articles with links 5. How to build up, maintain and use a Twitter/Facebook/Digg/StumbleUpon profile for SEO Are there some other lower level link building tactics you have tried to teach interns or new hires?
Link Building | | DanDeceuster0