Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Root directory vs. subdirectories
-
Hello.
How much more important does Google consider pages in the root directory relative to pages in a subdirectory? Is it best to keep the most important pages of a site in the root directory?
Thanks!
-
Howdy nyc-seo,
This is a really good question with lots of implications. Although there's no single "right" answer, there are a few things you might want to consider:
- Subfolders are good for organizational purposes and as such can help structure your content. For example, SEOmoz puts all the blog content under seomoz.org/blog
- Subfolders can contain keywords that help with CTR and possibly with rankings. This may be good in certain situations, like in ecommerce. i.e. example.com/bird-feeders/hummingbirds
- That said, shorter domains tend to perform better in search results, and you want to avoid keyword stuffing in your URLs.
- Also, too many subfolders and you can run into some crawling issues. In these cases, it's best to keep your site architecture as "flat" as possible, without too many additional layers of sub-directories.
Some additional resources that may help:
- http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites
- http://www.seomoz.org/blog/site-architecture-for-seo
Hope this helps! Best of luck with your SEO.
-
Thank you.
-
Google Does consider pages more important in the root dir as compare to sub directories as far as i think!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Robot.txt : How to block a specific file type in several subdirectories ?
Hello everyone ! I need help setting up a robot.txt. I'm trying to block all pdf files in particular directories so I'm using this command. In the example below the line is blocking all .gif in the entire site. Block files of a specific file type (for example, .gif) | Disallow: /*.gif$ 2 questions : Can I use this command to specify one particular directory in which I want to block pdf files ? Will this line be recognized by googlebots ? Disallow: /fileadmin/xxxxxxx/xxx/xxxxxxx/*.pdf$ Then I realized that I would have to write as many lines as many directories there are in which I want to block pdf files. Let's say I want to block pdf files in all these 3 directories /fileadmin/directory1 /fileadmin/directory1/sub1 /fileadmin/directory1/sub1/pdf Is there a pattern-matching rule I could use to blocks access to pdf files in all subdirectories instead of writing 3x the above line for each subdirectory ? For exemple : Disallow: /fileadmin/directory1*/ Many thanks in advance for any insight you may have.
Technical SEO | | LabeliumUSA0 -
Does using a reverse proxy to make a subdomain appear as a subdirectory affect SEO?
Using a reverse proxy only makes it appear that a subdomain is really a subfolder. However, links in the end remain the same. Does this have any negative (or positive) impact on SEO? Does it make it difficult from the blog's (subdomain's) sitemap or robots.txt file to be properly read by search engines?
Technical SEO | | rodelmo41 -
Title Tag vs. H1 / H2
OK, Title tag, no problem, it's the SEO juice, appears on SERP, etc. Got it. But I'm reading up on H1 and getting conflicting bits of information ... Only use H1 once? H1 is crucial for SERP Use H1s for subheads Google almost never looks past H2 for relevance So say I've got a blog post with three sections ... do I use H1 three times (or does Google think you're playing them ...) Or do I create a "big" H1 subhead and then use H2s? Or just use all H2s because H1s are scary? 🙂 I frequently use subheads, it would seem weird to me to have one a font size bigger than another, but of course I can adjust that in settings ... Thoughts? Lisa
Technical SEO | | ChristianRubio0 -
Meta Description VS Rich Snippets
Hello everyone, I have one question: there is a way to tell Google to take the meta description for the search results instead of the rich snippets? I already read some posts here in moz, but no answer was found. In the post was said that if you have keywords in the meta google may take this information instead, but it's not like this as i have keywords in the meta tags. The fact is that, in this way, the descriptions are not compelling at all, as they were intended to be. If it's not worth for ranking, so why google does not allow at least to have it's own website descriptions in their search results? I undestand that spam issues may be an answer, but in this way it penalizes also not spammy websites that may convert more if with a much more compelling description than the snippets. What do you think? and there is any way to fix this problem? Thanks!
Technical SEO | | socialengaged
Eugenio0 -
Noindex vs. page removal - Panda recovery
I'm wondering whether there is a consensus within the SEO community as to whether noindexing pages vs. actually removing pages is different from Google Pandas perspective?Does noindexing pages have less value when removing poor quality content than physically removing ie. either 301ing or 404ing the page being removed and removing the links to it from the site? I presume that removing pages has a positive impact on the amount of link juice that gets to some of the remaining pages deeper into the site, but I also presume this doesn't have any direct impact on the Panda algorithm? Thanks very much in advance for your thoughts, and corrections on my assumptions 🙂
Technical SEO | | agencycentral0 -
Rel=Canonical, WWW vs non WWW and SEO
Okay so I'm a bit of a loss here. For what ever reason just about every single Wordpress site I has will turn www.mysite.com into mysite.com in the browser bar. I assume this is the rel=canonical tag at work, there are no 301s on my site. When I use the Open Site Explorer and type in www.mysite.com it shows a domain authority of around 40 and a few hundred backlinks... and then I get the message. Oh Hey! It looks like that URL redirects to XXXXXX. Would you like to see data for <a class="clickable redirects">that URL instead</a>? So if I click to see this data instead I have less than half of that domain authority and about 2 backlinks. *** Does this make a difference SEO wise? Should my non WWW be redirecting to my WWW instead because that's where the domain authority and backlinks are? Why am I getting two different domain authority and backlink counts if they are essentially the same? Or am I wrong and all that link juice and authority passes just the same?
Technical SEO | | twilightofidols0 -
Root vs. Index.html
Should I redirect index.html to "/" or vice versa? Which is better for duplicate content issues?
Technical SEO | | DavetheExterminator0 -
Syndication: Link back vs. Rel Canonical
For content syndication, let's say I have the choice of (1) a link back or (2) a cross domain rel canonical to the original page, which one would you choose and why? (I'm trying to pick the best option to save dev time!) I'm also curious to know what would be the difference in SERPs between the link back & the canonical solution for the original publisher and for sydication partners? (I would prefer not having the syndication partners disappeared entirely from SERPs, I just want to make sure I'm first!) A side question: What's the difference in real life between the Google source attribution tag & the cross domain rel canonical tag? Thanks! PS: Don't know if it helps but note that we can syndicate 1 article to multiple syndication partners (It would't be impossible to see 1 article syndicated to 50 partners)
Technical SEO | | raywatson0