Webdesign development
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Hi
I would like to ask whats better to recommend customer, who wants to start bussiness in webdesign and seo, should we make for him three websites each categorie:
www.marketingexample.cpm
or he should make one website with more categories:
Thanks a lot sorry for my english Im not native speaker.
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Hi,
Unless he is intending selling of sections of the business in future, run everything on the one site.
Dan
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This might be a contentious point, but I would definitely go with a single site - especially if they are starting out.
On a practical level a single site will cost less to do well than doing three sites well. Looking forward it will also cost less to maintain and keep current.
Whilst cost shouldn't be the main driver, it is usually a concern. It does then mean that there has to be a compelling reason to take the more expensive route. The question is really "Is there enough SEO benefit is dong 3 sites over 1 to warrant the additional costs/effort?".
In today's climate I would say not. There certainly was a time when having the 3 sites (presumably with appropriate keyword in each domain) brought significant enough advantage to make this a good approach.
Today though it is much harder to build the authority of a website than it has been in recent years. Those are 3 hotly competed areas and to build authority separately in each could be significant amount of work. Certainly more work than is justified by having 3 keyword focused domains.
I'd do one site well. Build authority to that from across the 3 markets. That way each area is borrowing authority from the others as well. If you pitch it well then having expertise across the three areas will also lend credibility to your pitch and might help with conversions.
There are times when I would consider the multiple site approach. However these are really when each is targeting a different market, or requires a different pitch. In most cases though 1 site is likely to be the best approach.
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