Is it panda, pengiun, ad penalty?
-
I'm trying to figure out why my google traffic is going down...
I see that back in Feb and then March 2011 it started to drop, which I assume was pengiun.
I saw a gradual comeback in traffic until March 2012, which I assume the second drop was another pengiun update.
The decline continued gradually until I saw a big drop in October 2012 which is completely dropping off in the past month today.
I recreated my website on wordpress, improving content and removing google ads. Relaunched a few weeks ago and still see a big drop.
Any idea what happened? I only got a message from google about a large traffic drop in march 2012 and a 404 error increase recently when I launched the new site which I fixed with 301 and removing media attachment pages that were indexed that gave a 404.
Once concern is I have no idea if I have a problem with pengiun. Could I have a problem with too many links coming from my blog or soicial network? What's acceptable number of back links to not be spam? If you add pages in the blogroll is this thought of as spam with pengiun?
website: http://www.dashinfashion.com
Thanks for your help!
-
Thanks for the quick response....I'm starting to feel like in on the way to the zoo
I also posted this on the google webmaster forum and two issues came up:
-
to non-follow outgoing links (affiliate or ones that look paid)
-
big increase in backlinks since early march using this tool:
mainly from my network and blog (not sure why this happened, I did update links to new urls on new site). Does SEOMOZ have a tool to see the history of backlinks in a graph?
- increase in backlink issue brought up the recommendation to non-follow links from blog and network
So my big question is the non-follow outgoing link issue. I run a kids fashion magazine and have pages on each designer - approx 450. Most of these links are not paid, as it is a resource for our readers. So....my question is should rel="nofollow" most of these links, all of these links, only those that are an affiliate link? (My affiliate links will be set as redirects from an internal link).
Also, from external blog and network, should all of the links back to the main site be rel="nofollow". If not, is this considered spam / penguin?
Thanks so much!
-
-
Dash,
I am thinking this is Aardvark at play and not the other animals. OK, just messin' wit ya.
First, I suggest using SEOmoz's Algorithm Change History to check your dates. Feb/March 2011 certainly appears to be Panda/Farmer and given such a large percentage of queries were hit, you were likely in the group. So, just check the change in traffic to the updates and you will have clues.
Now, with the new site, 404 issues, etc., you may be wanting to regain lost ground a bit too quickly for reality. Here is a good article by Jason DeMers around "fixing" the issues, etc.
Next, focus on the content you have on the site and continuing to put newer and better content on. Stay away from too many overly optimized links with anchor text issues, etc.
I would certainly counsel that you focus on content instead of penguins, etc.
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mystery Penalty
I have a client site that seems to have been penalized with a huge drop in rankings site wide for all keywords. I would like to hire an expert that could figure out what the issue may be.
Technical SEO | | execubob
HOWEVER, I've done all the standard audit items, including submitting a huge disavow file. Nothing is reported in GSC and the site is built out in pure HTML, so not a WordPress issue. I don't need a basic audit, I need someone with expertise in finding a possible penalty.0 -
Ranking penalty for "accordion" content -- hidden prior to user interaction
Will content inside an "accordion" module be ranked as non-hidden content? Is there an official guide by google and other search engines addressing this? Example of accordion element: https://v4-alpha.getbootstrap.com/components/collapse/#accordion-example Will all elements in the example above be seen + treated equally by search engines?
Technical SEO | | houlihanlokey1 -
Do people recover from an unnatural outbound links penalty?
Dear Friends I received an unnatural outbound links penalty on 4th of June 2016. I immediately acted on it, and analysed a lot of outbound links and removed most of them. I had to file reconsideration 2 times, but on 26th of June my penalty was revoked.However, traffic drop was even worse 27th June onwards and it is still dropping. Now, i dont know why the traffic is dropping. Any idea how much time it takes to come back from an unnatural outbound link penalty? PHd8BzX.png
Technical SEO | | marketing910 -
How different does content need to be to avoid a duplicate content penalty?
I'm implementing landing pages that are optimized for specific keywords. Some of them are substantially the same as another page (perhaps 10-15 words different). Are the landing pages likely to be identified by search engines as duplicate content? How different do two pages need to be to avoid the duplicate penalty?
Technical SEO | | WayneBlankenbeckler0 -
How are meta tags added once campaign has been set-up?
Once a campaign has been set-up in SEOmoz how can additional meta tags be added? I have not found a simple method to making this happen. Please advise.
Technical SEO | | ScottClark350 -
Best Practices for adding Dynamic URL's to XML Sitemap
Hi Guys, I'm working on an ecommerce website with all the product pages using dynamic URL's (we also have a few static pages but there is no issue with them). The products are updated on the site every couple of hours (because we sell out or the special offer expires) and as a result I keep seeing heaps of 404 errors in Google Webmaster tools and am trying to avoid this (if possible). I have already created an XML sitemap for the static pages and am now looking at incorporating the dynamic product pages but am not sure what is the best approach. The URL structure for the products are as follows: http://www.xyz.com/products/product1-is-really-cool
Technical SEO | | seekjobs
http://www.xyz.com/products/product2-is-even-cooler
http://www.xyz.com/products/product3-is-the-coolest Here are 2 approaches I was considering: 1. To just include the dynamic product URLS within the same sitemap as the static URLs using just the following http://www.xyz.com/products/ - This is so spiders have access to the folder the products are in and I don't have to create an automated sitemap for all product OR 2. Create a separate automated sitemap that updates when ever a product is updated and include the change frequency to be hourly - This is so spiders always have as close to be up to date sitemap when they crawl the sitemap I look forward to hearing your thoughts, opinions, suggestions and/or previous experiences with this. Thanks heaps, LW0 -
Are there any tools that will detect when new pages are added?
need help with keeping track of when new pages pop up that might compete internally with already optimized pages.
Technical SEO | | SEOmoxy0 -
Adding more content to an old site
We have a site which was de-moted from PR4 to PR3 with the latest Google update. We have not done any SEO for a long time for the site and the content is the same with over 100 page. My question is, in order to update the site, which is the best to do it, do we: 1. re-introduced new content to replace old once 2. re-write old content 3. Add new pages Many thanks in advance.
Technical SEO | | seomagnet0