Google Analytics: Multi channel funnel
-
Hi
I have a little problem. In Multi-channel Funnel Overview I see 50 conversions from Paid Search (screenshot 1).
But when I click on Assisted Conversion and then choose Paid Search, I see 31 Assisted Conversions and 32 Last Interaction Conversion. (screenshot 2)
So my question is - why the number of converstions in overview (50) is different than number in Assisted Conversions (assisted or last interaction conversion, or both together)?
Probably, the answer is so simply, but I can found out it!
thanks a lot.
-
So, anybody who knows the answer?
-
Hi.
Thanks for answer. I know but It shows different numbers for period 2 weeks ago, not in last 24-48 hours
-
Hi there
My apologies if this is not relevant, but can I ask what time frame you are using? Are you looking at data from within the last 24 hours?
My experience has taught me that the multi-channel funnel data does not update immediately and takes longer than 24 hours to update. If you're looking at data from yesterday or today, this may explain the discrepancy in data.
Once again, sorry if this does not apply.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why No Goal is recorded in Google Analytics
Hello, I am not sure if i made an error. Can someone please point out. On our sales form, when a user submits the form, the URL displayed is - https://x-y.com/thank-you-2/ I created a Goal like this - 1 ) Under Goal set up, i choose Template option 2 ) Under Goal description, i choose Type > Destination 3 ) and finally, in Goal details field, destination equals to /thank-you-2/ But, no Goal is being tracked. In the first step, should i have selected 'Custom' instead of 'Template' Thanks
Reporting & Analytics | | Johnroger0 -
Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR)
Hi Everyone, I'm sure many of you received the email from Google over the past few days with the subject line: [Action Required] Important updates on Google Analytics Data Retention and the General Data Protection Regulation (GDPR). I hope I'm not alone in not knowing what exactly this whole notification was in regards to. I realize it's for Data but are we no longer able to pull stats from the past? If anyone has a "dumbed down" explanation for what this update entails, I would be very interested - I don't want to miss out on any important updates and info, but I'm just not grasping this content. Below is the full email in its entirety for those who are interested as well: Dear Google Analytics Administrator,
Reporting & Analytics | | MainstreamMktg
Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. Today we are sharing more about important product changes that may impact your Google Analytics data, and other updates in preparation for the GDPR. This e-mail requires your attention and action even if your users are not based in the European Economic Area (EEA).
Product Updates
Today we introduced granular data retention controls that allow you to manage how long your user and event data is held on our servers. Starting May 25, 2018, user and event data will be retained according to these settings; Google Analytics will automatically delete user and event data that is older than the retention period you select. Note that these settings will not affect reports based on aggregated data.
Action: Please review these data retention settings and modify as needed.
Before May 25, we will also introduce a new user deletion tool that allows you to manage the deletion of all data associated with an individual user (e.g. site visitor) from your Google Analytics and/or Analytics 360 properties. This new automated tool will work based on any of the common identifiers sent to Analytics Client ID (i.e. standard Google Analytics first party cookie), User ID (if enabled), or App Instance ID (if using Google Analytics for Firebase). Details will be available on our Developers site shortly.
As always, we remain committed to providing ways to safeguard your data. Google Analytics and Analytics 360 will continue to offer a number of other features and policies around data collection, use, and retention to assist you in safeguarding your data. For example, features for customizable cookie settings, privacy controls, data sharing settings, data deletion on account termination, and IP anonymization may prove useful as you evaluate the impact of the GDPR for your company’s unique situation and Analytics implementation.
Contract And User Consent Related Updates
Contract changes
Google has been rolling out updates to our contractual terms for many products since last August, reflecting Google’s status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.
In both Google Analytics and Analytics 360, Google operates as a processor of personal data that is handled in the service.
• For Google Analytics clients based outside the EEA and all Analytics 360 customers, updated data processing terms are available for your review/acceptance in your accounts (Admin ➝ Account Settings).
• For Google Analytics clients based in the EEA, updated data processing terms have already been included in your terms.
• If you don’t contract with Google for your use of our measurement products, you should seek advice from the parties with whom you contract.
Updated EU User Consent Policy
Per our advertising features policy, both Google Analytics and Analytics 360 customers using advertising features must comply with Google’s EU User Consent Policy. Google's EU User Consent Policy is being updated to reflect new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consent from, end users of your sites and apps in the EEA.
Action: Even if you are not based in the EEA, please consider together with your legal department or advisors, whether your business will be in scope of the GDPR when using Google Analytics and Analytics 360 and review/accept the updated data processing terms as well as define your path for compliance with the EU User Consent Policy.
Find Out More
You can refer to privacy.google.com/businesses to learn more about Google’s data privacy policies and approach, as well as view our data processing terms.
We will continue to share further information on our plans in the coming weeks and will update relevant developer and help center documentation where necessary.
Thanks,
The Google Analytics Team6 -
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
Google Analytics: How to Track Blog Traffic that Enter the Purchase Funnel?
I've been trying to figure this out for awhile, but I have had no luck. The current ecommerce store that I work for is trying to find out how to track how many people coming in via the blog are converting/buying. The site lives on Magento and the blog is on wordpress and they both use the same Google Analytics code. Site URL: http://website.com/ Blog URL: http://website.com/blog Is there anyway to do this so you can see which landing pages are driving conversions? If not, Is it possible to set up Google Analytics to show conversions and revenue coming from people who enter through blog directory?
Reporting & Analytics | | Erik-M0 -
Newsletter Campaign Need HELP to Create a Custom Report in Google Analytics
I have this newsletter send using Mailchimp. This campaign is link to G.A. How can I create custom report for me online store about this campaign? For example: I have 2 Goals Completion Location setup in G.A. they are: /checkout.php and /finishorder.php Is there a way to find out how many visitors from my campaign reach the /finishorder.php vs. /checkout.php Reason, about 50% are reaching /finishorder.php Maybe I need to creat a "How to redeem you coupon code" video to included in the newsletter to HELP customers complet there order process. Thank you, BigBlaze
Reporting & Analytics | | BigBlaze2050 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0 -
Google Analytic Tracking Issue (&utm_nooverride=1)
Hello, We have a problem that means we are unable to track our AdWords and organic work at all. Looking at "/All Traffic Sources" and clicking on "Ecommerce Tab" in Analytics we can see that (made up ratio :)):
Reporting & Analytics | | jannkuzel
£2 is attributed to Google/ CPC
£1 is attributed to Google / Organic
But £100 to Payment Provider/ referral and also various referrals from banking transaction pages. All of the revenue/conversions are being credited to the payment provider or the bank security checks the payment goes through. After having done some research we have found that the problem may be that Google Analytics attributes the purchase to the most recent click (on the payment provider button) rather than the initial click on the cpc campaign/organic or direct etc. Some people have suggested using the "&utm_nooverride=1"
tag which we wanted to run past you guys and confirm whether adding
this tag to the payment provider 'buy now' button on our website will
presumably fix this referral problem? Alternatively does the tag need
to be entered into our CPC campaigns as well? Or can you please guide
us in another way? We have also heard that "cross-domain" tracking could be the solution. So we are really confused what to do and where hoping someone had maybe been through something similar and could advice before we fully launch into a solution. In addition, it should be noted that our 'Goals Funnel Visualisation'
of 'checkout' breaks up at the penultimate stage of the checkout. All
customers exit through the /checkout_process (penultimate) but are recognised returning to the successful checkout page but there is a missing link in between these
two stages as 0% pass through is shown even though they do return? Thank you so much in advance for all your help.0 -
Google Analytics - Intelligence Custom Alerts
When you add an intelligence custom alert does it look at the history and backdate issues? I've added a few custom alerts, even basic ones like my homepage gets 5 views, create an alert. I either need to wait a day or something is going wrong. Cheers.
Reporting & Analytics | | Seaward-Group0