Local Listings
-
I use getlisted.org as my local listing guideline. For some of the local listings you can "upgrade" the listing for a price instead of doing just the basic free listing. I was wondering do people pay for the listing and is it worth it? Are some of them better than others to get an upgraded listing?
Thanks for the help!
-
In the US, Localeze, Infogroup, and Acxiom are the "big three" data providers.
-
You mentioned Localeze as one that might be worth it. What others would you say that send info to other places that would be worth it. One's that may not be on getlisted.org.
-
I tend to agree with BeardoCo, in general it's not worth paying for an upgrade. There are two notable exceptions:
#1 if the site in question is very heavily trafficked in your industry and provides real eyeballs as part of their premium listing package. An example might be a TripAdvisor ad for a hotel or B&B -- especially one that's brand-new and hasn't had time to accumulate enough reviews to reach critical mass in TA's internal algorithm.
#2 Sometimes it may be worth paying for an enhanced listing on one of the major data aggregators like Localeze -- in order to include your URL and social information in the results that they syndicate to secondary and tertiary sites. Additionally, paying for an Enhanced listing on the "back end" like this means that if there aren't any advertisers in your category on the sites that Localeze is syndicating to, your listing is likely to rank pretty well in the "organic" listings of that site.
-
I don't upgrade any of my client's listings. As long as your citations are consistent across the board that will benefit them enough. The only reason to upgrade is if your business benefits specifically from one site like Kudzu or YP. You are just paying for more exposure on that specific site you upgrade on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Seo for Two Offices?
What is the best way to go about doing local seo for two offices? Everything I can research on local seo provides awesome information...if you have one office, but we have two: one is in downtown Tampa and the other in a northern suburb. Anyone have experience with this that they'd like to share? I'd appreciate it. Happy Friday! Ruben
Image & Video Optimization | | KempRugeLawGroup1 -
Google+ Local City Centroid Bias
It's well-known that Google has a bias towards businesses located closest to the center of the city being searched in. How can you tell where exactly Google considers to be the center of the city? I think that the way is to just search the city name on Google Maps and the marker will appear at where they consider the center of the city to be but just wanted to double check on that first.
Image & Video Optimization | | ChaseCameron0 -
Multiple Store locations Google Local
Hey there, Is it best to create an individual page for each store location? Or is it best to create one page and plot different locations? Thanks, Dan
Image & Video Optimization | | Sparkstone0 -
Has Anyone Used CBS Local Pages?
CBS has a service that they offer to their advertisers called CBS Local Pages. Has anyone used this? It's about $1500 a month and basically they send "business data" to local listing platforms, this is similar to UBL and LocalEZE it seems. One of my associates subscribed to this and they're unsure of the value, they are paying $1500/mo for something that can be achieved with $125/year with localeze. Has anyone used this?
Image & Video Optimization | | qlkasdjfw0 -
Local listing | Virtual office
Hi Miriam (and all Local SEO mozers), I read a couple of your answers where you advice people in different situations not to consider a virtual office when creating their Google Places listing and I would like to know if you would apply the same advice in my case. This is the scenario: I have a client who's in the limousine service in Orlando, he just bought the URL and registered the business with the City using a "virtual office" in Orlando. This virtual office provides him a physical address, local area phone number, 411 listing, a listing for the businesses in that building and an office to have his meetings. This is the part where it gets confusing when I read your answers and I will give you an example. You said here:
Image & Video Optimization | | echo1
_The requirements in order to qualify for a Google Place Page are that you have: __1. A legal business name__2. A local area code phone number__3. A physical street address (not a P.O. box or virtual office) to which customers either come to do business with you or from which your employees depart in order to serve customers at their locations (think chimney sweep, landscaper, etc.)_Number 3 says "A physical street address (not a P.O. box or virtual office) to which customers either come to do business with you".
My client is going to rent one of those virtual offices, which does have a physical address, on as-needed basis. This office actually does exist. Why would Google have anything against it?
One of the reasons why he chose that location is because he is running the business from home and he does not want the clients to see it.
Another reason is the image he wants to create for his company by having a different address where he can hold meetings and such. The phone number will be either a local land-line or a local cell phone number, in any case, it will be a _local area code phone number. _
So this is where we stand: he dispatches the cars from home (he does not have a garage, the cars stay with the drivers 24 hours) but he meets his clients and business partners at the other address. There is nothing fake about it, he does have a legal business name, a local area code number and a real place where customers come to do business with. Which address should I use for his Google Places listing?0 -
Google Places Local Submission
Hello We're going to upload a bulklisting to Google Places for multiple locations. However, there are existing Google places listings for these locations. The bulklisting is being used to undertake a refresh of all the existing data. How do we go about updating the existing data i.e. do we have to delete the existing information prior to submitting the bulkload, or does a new submission over write the existing data. In addition, how does Google Places verify a bulkload submission i.e. do they make contact with the designated business owner. How long does such a process actually take (roughly!). I know some of this is touched on in the Goolge Places help section, but it is not clear and I don't want to get this wrong for obvious reasons. Thanks in advance for your assistance. Rgds Neil
Image & Video Optimization | | mccormackmorrison0 -
Google Places Name Change - Duplicate Listings.
Need input on a Google Places change to avoid duplicate listing/phone number issue for a name change. Here is a summary: Company A has a Places listing and ranks week for key local terms. Company A has become a franchise and has a completely new name but same address. A New Franchise listing was created. It has same location but a different telephone (tracking) number. Both listings generally appear in Google Places but Company A (older listing) come up first. For branding purposes I would ideally like to eliminate (or edit) Company A listing and optimize new Franchise listing. We will need to eliminate the tracking phone number and add the old “Company A” phone number to the new Franchise listing. What is the best procedure to delete the Company A listing? I have access to both listings. Do I: -Strip Company A listing of most info…wait and then delete? Do I delete from my account or delete in total? -Just change the name of the “old” Company name to the new franchise name and delete the new franchise listing? An if so, in what order? -or do I just delete the old listing right away and edit the new franchise listing right away? -When do I add the old (and real phone number) to the new franchise listing? This same scenario has played out in other locations with disastrous results. Appears that Google looks at them as duplicate listings if the old Company name is still active and demotes both listings. Trying to avoid that problem that has been created by other companies. -Would adding Google Boost to the surviving listing help? Any input appreciated.
Image & Video Optimization | | AgileInt0 -
How can I segment traffic in GA referred by my google places listing?
Apart from using a parameter in my url, how can i segment the traffic that comes from my google places listing from the google serp (not google maps). It'd be nice if you can specify a display url and destination url in places profiles like you can with adwords. cheers! marc
Image & Video Optimization | | lexnex0