Setting up a Blog for more inbound links
-
Site A is my Main Site.
Site B is my Blog.Is using site B to link back to site A a good idea or should site A have it's own blog going after keywords?
-
My plan is to move the blogs and automated content to site A. I will be changing the design of site B. Hopefully google will reward me moving forward.
-
As for damage control I would just focus all efforts on Site A unless there is a clear differentiation in content. If you have useful content to publish do so on the blog of Site A and focus on social promotion and outreach. It's a much better use of time if you can get a few links from outreach than another one from a microsite.
-
You got solid advice from jamesscaggs.
Build the blog on the primary domain. Building a blog on another domain to "manufacture links" is something that has not worked with Google for several years - if it even worked well then.
-
James' advise was solid. Put the blog on your main site and focus your limited resources on producing quality content and on outreach to promote that content. You've got to get good links to at least one of the sites, and with that being as hard as it is, you might as get them to your main site--which means the content needs to be there. Once site A is overflowing with content people are clamoring to link to, then you can think about doing something with site B.
-
I have always done the site B method and it really has worked well till recently. Now I'm thinking of being more broad with site B keywords and go with the plan A route. The problem is getting good quality back links
So what should I do now for damage control? Leave site B up and go after more general terms and only link back once per article??
I really am looking for solid advice!
-
In most cases it's probably best for site A to have its' own blog on sitea.com/blog or something to that effect. This ensures any links coming to the blog get attributed to the root domains' domain authority.
If Site B, the blog, is sort of a standalone brand on it's own, then you could make an argument for making a separate site for the blog. Most of the time this isn't the case though b/c if you are simply writing articles on another site and linking back to site a repeatedly this isn't a good strategy.
In this case site B would represent a "micro-site" and I have been advising clients away from those since 2009.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are bloggs published on blog platforms and on our own site be considered duplicate content?
Hi, SEO wizards! My company has a company blog on Medium (https://blog.scratchmm.com/). Recently, we decided to move it to our own site to drive more traffic to our domain (https://scratchmm.com/blog/). We re-published all Medium blogs to our own website. If we keep the Medium blog posts, will this be considered duplicate content and will our website rankings we affected in any way? Thank you!
White Hat / Black Hat SEO | | Scratch_MM0 -
Is it OK to Leave Links in Comments ?
It may sound silly ... Just wondering to see your opinion about leaving link on blogs; keyword as name with site link or link in the comment text as long as its relevant.
White Hat / Black Hat SEO | | Mustansar0 -
Is there any reason to Nofollow Internal Links or XML Sitemap?
I am viewing a new client's site and they have the following nofollow(S) on their site homepage. Is there a reason for this? Also, they people who originally built their site have a footer link on every page to their company (I guess to promote their work). They didn't "nofollow" that link lol... What are the thoughts on footer links? About Us Privacy Policy Customer Service Shipping & Returns Blog Contact Us Site Map Thanks James Chronicle
White Hat / Black Hat SEO | | Atlanta-SMO0 -
Link profile heavy with press release syndication links caused drop at Penguin 2.0
I'm wrestling with something that I'm hoping members of the community can provide input on.... I've working with an enterprise level client that is in the business of data capture and distribution. I've diagnosed a clear drop of traffic on May 22nd, i.e a loss of search visibility post Penguin 2.0. Their link profile is big! Discussions with internal stakeholders who have been with the company 10's of years confirm that no "link building" service providers have ever been hired and no over-zealous employee is ever likely to have tried to "do" link building internally. They are just one of those lucky companies that by their nature publish information that people want to link to and share. As a first port of call I've grouped links by anchor text and can see groups of hundreds of matching anchors based on their brand URL and specific page titles. The matching anchors have resulted from big take up of interesting data that they have marketed via press releases. NOT for link purposes. My question is this.... Does the community think or have evidence (or can point me toward any case studies) that show that Press release syndication alone could result in: a) a penguin penalty or...
White Hat / Black Hat SEO | | QubaSEO
b) a devaluing of press release type links during Penguin 2.0 that could have resulted in a loss of search visibility and give the impression of a penalty Your thoughts are much appreciated!0 -
Partner Site In Bound Links
We have a staffing agency client that uses a 3rd party site (with different URL) to display open jobs for web viewers to see. However we are getting a bunch of backlinks from this site from the footer because it is set up as a White Label... Should I add a rel=nofollow to the links in the footer? Disavow the links from the site? Do nothing? I am not really sure. Thanks!
White Hat / Black Hat SEO | | Aqabatech0 -
Is it worth getting links from .blogspot.com and .wordpress.com?
Our niche ecommerce site has only one thing going for it: We have numerous opportunities on a weekly basis to get reviews from "mom bloggers". We need links - our domain authority is depressing. My concern is that these "mom bloggers" tend to have blogs that end with .blogspot.com or .wordpress.com. How do I screen for "reviewers" that are worth getting links from and how can I make the most of the community we have available to us?
White Hat / Black Hat SEO | | Wilkerson1 -
How can do I report a multiple set of duplicated websites design to manipulate SERPs?
Ok, so within one of my client's sectors it has become clear that someone is trying to manipulate the SERPs by registering tons of domains that are all keyword targeted. All of the websites are simply duplications of one another and are merely setup to dominate the SERP listings - which, at the moment, it is beginning to do. None of the sites have any real authority (in some cases 1 PA and DA) and yet they're ranking above much more established websites. The only back links they have are from dodgy-looking forum ones. It's all a bit crazy and it shouldn't be happening. Anyway, all of the domains have been registered by the same person and within a two-month time period of each other. What do you guys think is the best step to take to report these particular websites to Google?
White Hat / Black Hat SEO | | Webrevolve0 -
Reviewing a competitors links
Using Open Site Explorer I was reviewing a sites links. This site happens to appear at position 2 in Google for a key-term that I am targeting for one of my sites. Most, if not all of the links appear to be coming from some very questionable sources that have absolutely nothing to do with their sites content or business. Some of the page titles are : Free Music - Free Music Tampa Bay Florida Fishing Guide Free BDSM and Bondage Sex, BDSM XXX, Fetish Por... LAX Car Rental Reciprical Links Page - Add Your Link Casino More Links Is this practice going to end up hurting their site and catch up to them at some point? From what I have read, these are not the type of links that you want to be going after.
White Hat / Black Hat SEO | | BrandonC-2698870