Does it make sense to combine multiple news sites under one domain?
-
My company operates multiple news site brands across several markets and typically operates one website per market/brand.
We've been advised that in the case of one of the newer markets, where each brand might only be publishing 3 articles a week, that combining all that market's brands under one domain will drive higher traffic from search because Google values higher article flow.
Getting this done will be a lot of work. Is the juice worth the squeeze?
And assuming we get the UX right and execute 301 redirects correctly, are there major risks to search traffic?
-
I wouldn't say "equal". But I do believe each site would provide additional opportunity.
3 articles per week per site isn't a bad frequency to be posting.
Also, as it is now you have the chance to interlink one site to another if there is a related topic.
Handling all those 301's if you were to combine all the sites into one would be quite the ordeal.
-
Scott, thanks for your quick response.
Do you really think number of sites equates with visibility?
As for the source, the recommendation came from an SEO consultant.
-
In my opinion, with only one site, you'd have only one chance to rank in the search engines. With 3 sites, you could potentially have more opportunity to rank.
Who is making that recommendation? Is it a company that has something to gain by advising you to redo your site(s)?
Scott
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 from old site to new one , Should I point to home page or sub category page ?
Hey Seo Experts, I have a small website ranking for few terms like cabinets sale, buy etc . However what i have now decided is to launch a New website with more different products like living room furniture, wardrobes etc . Out of all these categories on new website Cabinets is one of the SubCategory . Now I do not want to have 2 websites . So wanted to 301 from small cabinets website to newly created website. Some of the doubts I have at the moment is ? 1 Should I REDIRECT 301 to sub category (i,e cabinets) which is purely related to Cabinets or Do a Redirect to HOME PAGE . As I also need more Authority to home page as well , as this is relatively new website ? 2 Second question related to this. If you have multiple sub domains does it divide the total authority & TF.Or it is just Ok to have multiple Sub domains if needed ? Any advice appreciated !! Thanks .
Intermediate & Advanced SEO | | aus00070 -
Combining two existing sites into a single magento install
Hi, We run an online beauty ecommerce store and recently acquired one of our competitors. Their site runs on magento also, and they sell 70% the same product as us. We plan to merge the new site into our existing magento install but keep both sites looking exactly as they do now with different themes, different product names, product descriptions, product prices, category structures etc. In theory the customer would have no idea both sites from the same magento, they will look just as they do now. My question is, will google possibly slap the SERP's of either sites because we have combined them onto the same server and same magento install, even though nothing on either site actually changed on the front end. Both sites already have the same ownership information on the domain WHOIS, and a quick company search would reveal that we legally own both businesses under the same company. So it's not something we are trying to hide, we are open about it, and plan to continue running both sites long term, with each site being targeted to a slightly difference audience, with 30% different products at different price points. Has anyone done this before? Was there any SEO risks or SERP drops? Would love some advice on this matter before we make the move, the possible blow back is way too massive to do it without firm advice saying the risk is very low. Brad.
Intermediate & Advanced SEO | | rec1230 -
Google news and Yoast News
Hi, I have a blog, I want to send my blog to Google news with the plugin "Yoast news".
Intermediate & Advanced SEO | | JohnPalmer
If I'll change the meta-title and ill keep the title of the post as is, for example:
Meta-title (yoast) - TEXT for Search engines | My Brand name
Post tilte - for users - TExT For Users and BlaBla there is a problem? the title of the page and the title of the meta should be same for Google NEWS?0 -
Consolidating two separate domains and redirecting towards a new replatformed domain
A client has two different sites selling the same products with the same content, they would like to replatform onto Magento while redirecting those 2 sites to the new URL. The question is, besides monitoring the 301 redirects is there anything else to take into consideration when consolidating two sites into one new site?
Intermediate & Advanced SEO | | RocketWeb0 -
Why is my m-dot site outranking my main site in SERPs?
My client has a WP site and a Duda mobile site that we inherited. For some reason their m-dot site is ranking on P1 of Google for their top KWs instead of the main site which is much more robust. The main site might rank beyond page 5 when the generic home page for their m-dot site appears on P1. Does anyone have any idea why this might be happening?
Intermediate & Advanced SEO | | Etna0 -
How To Handle Duplicate Content Regarding A Corp With Multiple Sites and Locations?
I have a client that has 800 locations. 50 of them are mine. The corporation has a standard website for their locations. The only thing different is their location info on each page. The majority of the content is the same for each website for each location. What can be done to minimize the impact/penalty of having "duplicate or near duplicate" content on their sites? Assuming corporate won't allow the pages to be altered.
Intermediate & Advanced SEO | | JChronicle0 -
Website domain hosting and set-up for foreign domains?
Hi, I am just wondering what the best practice is for marketing a business in two separate countries? I have a new client that wants me to create their website targeted at the UK market which for me is normal but they also want to target Australia (Probably couldn't get any further away) My initial thoughts are that the business would need two separate websites. The first one in the uk and the second website hosted on servers in Australia with different content. Is this correct? or does anyone have any advice which may simplify getting this thing off the ground. Thanks in advance.
Intermediate & Advanced SEO | | AdeLewis
Ade.0 -
Domain w/ Identical Content to Site we are Optimizing
Hi Guys, We've been optimizing a client's site for about a year or so now and on a call the other day the client brought up that he owns and operates another site that's marketing the same product, but to a difference audience (we work on the direct to consumer side, this is a distributior focused site),with the same exact content as the site we are optimizing. Obviously this is a major duplcant content issue and we need to get it resolved very quickjly. We have already reccomendt to the client that we re-write content, but this is where my questions comes in - Which site should we rewrite the content on? The site we are optimizing is the more impoorant of the two, while we still want the other site to hold rankings we dont want to end up accidently optimizing the other site wherein the site we are working on full time suffers a lost when a "compeiting" site creates compeltely new content and may, accidentally, end up ranking higher than the site we are focusing on full time. As links also play a role, would that be a KPI to look at here in determining which site gets new content and which does not? In this scenairo, would would you guys recommend? Just want to make sure I'm dotting all my I's, and crossing T's here. Many thanks to all in advance, Mike
Intermediate & Advanced SEO | | Havas_Disco0