How long before I give up on a keyword
-
Making the assumption that all "controllable" factors are done correctly, and your DA and PA are competitive, is there a good rule of thumb on how long I should give a keyword before I try for a different keyword if I'm unable to break the first page on the Google's SERP?
-
Target a variation of the keyword by adding on a additional modifier. You should first target this longer tailed keyword before targeting the more competitive one.
For example, I created a site targeting "law firm seo"… since this was very competitive, I started targeting "law firm seo services" first and reached #1. And, now the site also ranks #1 for "law firm seo" as a result of the quality content, marketing and social engagement.
-
I don't know what keyword you are targeting but I will say that there are many that I would not attempt because I don't have the resources to compete.
However, I very often have attacked a difficult term, never achieved it, but dominated nearly all of the longtail - enough that it was very worthwhile.
I like media/s suggestion to attack multiple keywords.
-
Actually why don't you give a try for another keyword while still working on the old one? Never concentrate on just one keyword, there are a lot of fish in the sea
-
No, there is no rule of thumb. It's all about your goals, budget, patience, requirements, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question about creating content pages for keywords
Good morning, We are trying to rank our India based company which provides the following services
On-Page Optimization | | harshal.khatavkar
Engineering Design Services
Architectural Design Services
MEP Design Services Our target audiences are in the US and UK. Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created in past just to increase the content of the website. I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc... My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages? We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages. Can you guys please help with some directions on this as I really don't want to take the wrong route. Look forward! Regards0 -
URL Keywords
I am doing SEO on our eCommerce website and read that I should include keywords in the URL The original URL is: http://thegiftlinks.com/personalized-wedding-glass.html
On-Page Optimization | | abdulw
Title page: Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
Meta Data:
Wedding gift Dubai - Anniversary gift Dubai - Personalized Wedding Glass
It is great for a wedding gift and anniversary gift for friends and family members. If I will include the keyword to the url it will be like this
http://thegiftlinks.com/personalized-wedding-glass.html/Wedding-gift-Dubai is this the correct way to include keywords in the URL? Thanks0 -
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
Important keywords in product names
Hi! among other we sell motorcycle clothing, which you can buy as a set (both jacket and pants) or single piece. Currently we name the products with the labeling in the beginning, e.g: Motorcycle pants R2000, Motorcycle jacket R2000, Motorcycle kit R2000 Motorcycle pants R4000, Motorcycle jacket R4000, Motorcycle kit R4000 This is causing keyword stuffing and cannibalization in the category pages as all the product names include important keywords. On the other hand it would be beneficial to keep the labeling in the name for search queries for the exact product. What be your recommendations? I tend to take the labeling away.
On-Page Optimization | | RomiSverige0 -
Making best use of keyword phrase domain url
Hi everyone Our industry has a particular keyword phrase that is very popular. We currently own this as a domain name. How can we make use of this to our main websites advantage?
On-Page Optimization | | LadyApollo0 -
To enter keyword meta tags or to not enter keyword meta tags?
I've been doing SEO for awhile, but new to SEOMoz. I'm surprised that SEOMoz does not recommend keyword meta tags. I didn't enter them for the longest time because I know Google doesn't care about them. However, I did read that other search engines DO use them. And therefore that is why you should have them. I teach my customers about SEO, and I know it would be much easier for them not to enter or worry about the keyword meta tags. However, I would love to hear opinions here. And to Bing/Yahoo put any weight into them or is it only really small search engines? Thanks! Hilary
On-Page Optimization | | endlessrange0 -
Keyword Stuffing in Alt Tags!
Hello, I have on a main page over 50 images. The first page i want to optimize it for MAINKW (let's say). Now, if i use in the alt tags "MAINKW KW1", "MAINKW KW2", "MAINKW KW3" ... "MAINKW KW50" then Google may say that i stuff the MAINKW in that page? Those images are reprezentative for main Categories and i have direct links to them from the main page with the anchors KW1, KW2...KW50.
On-Page Optimization | | VertiStudio0 -
How long is too long for domain URL length?
I noticed one of the negatively correlated ranking factors was length of URL. I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'. Is www.minnnepolismassageandfitness.com just ridiculously long? Or does the exact match outweigh the penalty for URL length?
On-Page Optimization | | JesseCWalker2