Linking back to a high authority site
-
I have an odd situation. One of our most powerful links comes from a not-for-profit whom we have an advertisement with. That ad gets us half of our business. Recently, they slipped for the term that got them the traffic that flowed to our site. I was thinking of linking back to that page to boost them up a bit. Their page is a deep page on a high authority domain with only a few links. I am an authority site for my niche. I'd like to boost them up without diminishing my rank for other related terms. I'm willing to consider linking to them from my homepage, blog or link page. To play it safe I could just link build to them from outside my domain. Can I just link to them and its not a big deal?
-
I'd buy it.
-
If I compiled all of EGOL's answers and tips, I could have one of the most awesome resources ever!
-
That's some great advice. I can see that the quick win is something of a losers strategy. Content is king.
-
If you go for the short win the long win becomes more difficult because you fortified their position.
Right now you are getting sales traffic from that page. I'll bet some of the people who find that page are looking for information. So, make some great content that is informative about same subject and buy a second ad on that page.
Then on that informative page have house ads for your sales pages.
-
That's why you're an Oracle. Thanks for that. I was looking at a short win and that is the long game.
-
Why link to them? Just beat them.
If half of my biz was coming from an ad page on another domain that is slipping... and I was running an authority site in the niche..... I would be producing some fantastic content on that same topic for my own site. I'd be willing to put a lot of time and money into that content.
I would be trying to kick their butts.
-
Thanks for the responses,
I should add that it is a page of ads. They have 1200 or so links to their root and 9 to this page. I guess I know to play it safe i should work this one from outside but, it is a big deal to get that business back.
-
I think you have the right ideas in mind. I would start with the link building outside of your site. Then after awhile if that doesn't work I would do a blog post on them or something. I wouldn't link to them from the home page.
-
Hi there
It's a bit of an odd circumstance and I'm not sure whether you should do this. Reciprocal links can look suspicious to search engines, but putting aside that issue for the moment, let's look at the SEO impact.
If you link to the site from your own website, it shouldn't effect your rankings. If the site is high authority as you say it won't be a problem. Problems can occur when your website is linking out to spammy or penalised domains, but this shouldn't be the case here.
If you're planning on linking to the site, I'd advise you to do so in the most contextual way possible, to avoid it looking like a link designed to pass PageRank (which, really, it is - hence my hesitance to say "go for it"). If you can reference the non-profit organisation, highlight who they are, what they do and how you two have collaborated together on projects, then you're reciprocal link should look A-OK.
It's an odd one because I'd always advise not to create or earn links for the sole purpose of passing PageRank or SEO value. On the face of it, this is what it looks like. But if you consider that your link may help to boost the site in the rankings and in turn your referral traffic, which is a considerable amount of your business, I can certainly see the reasoning, put it that way.
What I'd say is that if you're going to do it, do it right and just as you would when creating any content. Give detail, user value and pull on the experience you've had together. It might end up being a piece of content that goes a long way towards building legitimacy and brand trust, which would be great. I'd also add that your link may not be enough to improve the ranking of the site, which means its all the more reason to make sure it looks like a real bit of content.
Hope this helps
-
As long as you are linking out to relevant content, it is perfectly fine to be cross linking between sites (as long as you are not doing like a site-wide footer link or something spammy).
Search engines do not find it odd when two sites that are relevant to each other link to each other, because that appears natural.
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Linking Domain vs Domain authority : Do they related!!!? (Case study)
Hi everyone
Link Building | | serikozay
I just came across a website which I'm working on. As we know DA & PA directly related to each other. I'm building organic links through last year and the result is so odd !
As you see in Pic 1, number of linking domains is naturally increasing. But in Pic 2 DA gets negative impact through this process and decreases!
How are they related anyway? Can anyone helps?
site : didar.me 111.JPG
222.JPG0 -
Redirecting dofollow, high-domain-authority links from one site to another: good idea?
I have two sites that offer help for freelance writers. The first gets almost no search traffic and is very low priority for me. The second is my main priority and gets substantial search traffic. The low-priority site has a significant number of dofollow backlinks from high-domain-authority sites. Is it a good idea to 301 redirect these links to similar/related posts on my high-priority site? Would this potentially boost the SEO of my high-priority site? Thanks for any help!
Link Building | | John88990 -
Other sites linking to our site through sitewide footers
Hello, We have other sites linking to our site through images in sitewide footers, resulting in a link from every page of each site. Those sites are not owned by us and they decided to link to us on their own. They usually link to us as their "sponsor" or "partner", sponsor as in sponsor of some event and partner as in we sometimes work together on joint initiatives. I've searched Moz forum and other articles, but haven't been able to find an answer to this question. We'd like to make sure Google doesn't consider it to be spammy and we don't get any sort of penalty. Should we ask them not to link to us through those images in a sitewide footer or ask them to simply add "nofollow"? We don't want to remove those links if they are not considered to be harmful and removing them will hurt our DA/PA.
Link Building | | marynau0 -
EDU Links to my Site Never Show in Webmaster Tools
I have legit links from about a dozen .EDU sites. We do training for Universities. The links never show up in webmaster tools "Links to Your Site' and considering how many we have its amazing our rankings aren't better. It's almost as if google is ignoring them. Any thoughts?
Link Building | | gundogs0 -
Google Disavow Tool: which kind of links do harm and which do not harm my site?
Recently a guy asked at GoogleWebmasterHelp: Should I be worried if a couple of sites that I don't want to be associated with are linking to me? In this case there have been 2 porn sites linking to his site... that clear.
Link Building | | inlinear
But my question is if for example sites like e.g. : http://www.linguee.de Linguee is one of the best dictionary sites where you can search for phrases and receive common translation examples which are very helpful. Liguee set some links to my site because they take texts usually from multilingual sites to gather examples.
A dictionary site does not have nothing to do with my business but also I don't consider that this might my harm my site? What do you think?0 -
How Are Competitor's With Zero Links (According to SEOmoz) Ranking Highly?
Hey everyone! This is my first post in the community after just signing up for SEOmoz. I've already got a ton of value from this community so I'm looking for to giving back as much as possible. The keyword gets 8000+ monthly searches on Google. Not so many, but the keyword indicates high buying intention. The funny thing is that the top ranking page has 0 backlinks (according to OSE). It seems as though there are some black hat tactics being used, as I doubt that they are ranking solely with on-page optimization. Any idea what's going on? Have you guys/gals seen this before?
Link Building | | EdLeo0 -
Do No follow links from social media platforms transfer authority or value when they link to third party websites?
With social media playing a bigger role in SEO (since the Panda, Penguin updates etc) and how search engines rank sites now, does anybody know why Twitter for instance has 'no follow' when I check my client's websites under 'inbound links' on Open Site Explorer?
Link Building | | caroline19770 -
I don't know if i should post my articles to other forums or sharing sites to create back links?
All the articles on my blog are written on my own. I write about 5 ones per month. I don't know if i should post my articles to other forums or sharing sites to create back links? I have heard that it may cause adverse effect because my blog will be crawled more slowly than those forums, so Google will consider the articles on my blog (as) copies. Is that right?
Link Building | | tranduchieu0