Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Canonical Tag and Affiliate Links

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Canonical Tag and Affiliate Links

    Intermediate & Advanced SEO
    4
    6
    3073
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • jorgediaz
      jorgediaz last edited by

      Hi!

      I am not very familiar with the canonical tag. The thing is that we are getting traffic and links from affiliates. The affiliates links add something like this to the code of our URL:

      www.mydomain.com/category/product-page?afl=XXXXXX

      At this moment we have almost 2,000 pages indexed with that code at the end of the URL. So they are all duplicated.

      My other concern is that I don't know if those affilate links are giving us some link juice or not. I mean, if an original product page has 30 links and the affiliates copies have 15 more... are all those links being counted together by Google? Or are we losing all the juice from the affiliates?

      Can I fix all this with the canonical tag?

      Thanks!

      1 Reply Last reply Reply Quote 0
      • KT684
        KT684 last edited by

        Hey Jorgediaz, first off I think it would be wise to add the canonical tags specifying the primary URL for all of your pages, additionally it wouldn't hurt to add the parameter in question to your Google webmasters tool letting Google know to ignore your affiliate parameters.  You can find that in the Site Configuration settings under the 'parameter handling' tab.

        I personally woudln't worry too much about the 'loss of link juice' since I think what Matt Cutts is talking about is more duplicate content that results from shopping carts that might serve up a very similar page based on a filter (such as re-ordering products by price).  In my experience affiliate links aren't the greatest in the first place, many are probably even using your publisher ID sending the link to an intermediary source for tracking purposes, so to recap, if it were me I'd add the canonical, add the parameter in your webmaster tools and leave it at that.

        Hope this helps.

        1 Reply Last reply Reply Quote 0
        • GeorgeDavis
          GeorgeDavis @jorgediaz last edited by

          How we help users and webmasters with duplicate content
          We've designed algorithms to help prevent duplicate content from negatively affecting webmasters and the user experience.

          1. When we detect duplicate content, such as through variations caused by URL parameters, we group the duplicate URLs into one cluster.

          2. We select what we think is the "best" URL to represent the cluster in search results.

          _3. We then consolidate properties of the URLs in the cluster, such as link popularity, to the representative URL._Consolidating properties from duplicates into one representative URL often provides users with more accurate search results.

          If you find you have duplicate content as mentioned above, can you help search engines understand your site?
          First, no worries, there are many sites on the web that utilize URL parameters and for valid reasons. But yes, you can help reduce potential problems for search engines by:

          1. Removing unnecessary URL parameters -- keep the URL as clean as possible.

          2. Submitting a Sitemap with the canonical (i.e. representative) version of each URL. While we can't guarantee that our algorithms will display the Sitemap's URL in search results, it's helpful to indicate the canonical preference.

          Source

          1 Reply Last reply Reply Quote 0
          • jorgediaz
            jorgediaz @adrianvender1 last edited by

            But are we losing link juice without using the canonical tags right now?

            GeorgeDavis 1 Reply Last reply Reply Quote 0
            • GeorgeDavis
              GeorgeDavis last edited by

              Hi Jorge,

              If I am not mistaken the /product-page would receive link juice for the links with ?afl=XXXXXX at the end.  No need to worry.

              1 Reply Last reply Reply Quote 0
              • adrianvender1
                adrianvender1 last edited by

                You can use the canonical URL tag (i.e. rel="canonical") to instruct the search engines what the primary URL should be and avoid any duplicate content issues. You can also setup query parameter exclusions with the different search engine webmaster tools to instruct them to ignore these affiliate query parameters.

                Regarding link juice, there is a video from Matt Cutts that suggests that there may a fractional loss of link juice with Canonical URL references, but nothing to be worried about.  So to answer your question, you will still have link juice passed when using the canonical URL tag.

                watch?v=zW5UL3lzBOA

                jorgediaz 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • Kingalan1

                  How Many Links to Disavow at Once When Link Profile is Very Spammy?

                  We are using link detox (Link Research Tools) to evaluate our domain for bad links. We ran a Domain-wide Link Detox Risk report. The reports showed a "High Domain DETOX RISK" with the following results: -42% (292) of backlinks with a high or above average detox risk
                  -8% (52) of backlinks with an average of below above average detox risk
                  -12% (81) of backlinks with a low or very low detox risk
                  -38% (264) of backlinks were reported as disavowed. This look like a pretty bad link profile. Additionally, more than 500 of the 689 backlinks are "404 Not Found", "403 Forbidden", "410 Gone", "503 Service Unavailable". Is it safe to disavow these? Could Google be penalizing us for them> I would like to disavow the bad links, however my concern is that there are so few good links that removing bad links will kill link juice and really damage our ranking and traffic. The site still  ranks for terms that are not very competitive. We receive about 230 organic visits a week. Assuming we need to disavow about 292 links, would it be safer to disavow 25 per month while we are building new links so we do not radically shift the link profile all at once? Also, many of the bad links are 404 errors or page not found errors. Would it be OK to run a disavow of these all at once? Any risk to that? Would we be better just to build links and leave the bad links ups? Alternatively, would disavowing the bad links potentially help our traffic? It just seems risky because the overwhelming majority of links are bad.

                  Intermediate & Advanced SEO | | Kingalan1
                  0
                • vtmoz

                  How to remove skip links, main navigation, sidebars as h2 tags in wordpress genesis

                  Our website CMS is wordpress. Due to the Genesis Framework; below 4 phrases tuned into h2 tags: Skip links, Header Right, Main navigation and Footer. How to remove these?

                  Intermediate & Advanced SEO | | vtmoz
                  0
                • vtmoz

                  Top hierarchy pages vs footer links vs header links

                  Hi All, We want to change some of the linking structure on our website. I think we are repeating some non-important pages at footer menu. So I want to move them as second hierarchy level pages and bring some important pages at footer menu. But I have confusion which pages will get more influence: Top menu or bottom menu or normal pages? What is the best place to link non-important pages; so the link juice will not get diluted by passing through these. And what is the right place for "keyword-pages" which must influence our rankings for such keywords? Again one thing to notice here is we cannot highlight pages which are created in keyword perspective in top menu. Thanks

                  Intermediate & Advanced SEO | | vtmoz
                  0
                • MiguelSalcido

                  Linking to URLs With Hash (#) in Them

                  How does link juice flow when linking to URLs with the hash tag in them? If I link to this page, which generates a pop-over on my homepage that gives info about my special offer, where will the link juice go to? homepage.com/#specialoffer Will the link juice go to the homepage? Will it go nowhere? Will it go to the hash URL above? I'd like to publish an annual/evergreen sort of offer that will generate lots of links. And instead of driving those links to homepage.com/offer, I was hoping to get that link juice to flow to the homepage, or maybe even a product page, instead. And just updating the pop over information each year as the offer changes. I've seen competitors do it this way but wanted to see what the community here things in terms of linking to URLs with the hash tag in them. Can also be a use case for using hash tags in URLs for tracking purposes maybe?

                  Intermediate & Advanced SEO | | MiguelSalcido
                  0
                • allianzireland

                  Case Sensitive URLs, Duplicate Content & Link Rel Canonical

                  I have a site where URLs are case sensitive. In some cases the lowercase URL is being indexed and in others the mixed case URL is being indexed. This is leading to duplicate content issues on the site. The site is using link rel canonical to specify a preferred URL in some cases however there is no consistency whether the URLs are lowercase or mixed case. On some pages the link rel canonical tag points to the lowercase URL, on others it points to the mixed case URL. Ideally I'd like to update all link rel canonical tags and internal links throughout the site to use the lowercase URL however I'm apprehensive! My question is as follows: If I where to specify the lowercase URL across the site in addition to updating internal links to use lowercase URLs, could this have a negative impact where the mixed case URL is the one currently indexed? Hope this makes sense! Dave

                  Intermediate & Advanced SEO | | allianzireland
                  0
                • rpaiva

                  Adding a Canonical Tag to each page referencing itself?

                  Hey Mozers! I've noticed that on www.Zappos.com they have a Canonical tag on each page referencing it self.  I have heard that this is a popular method but I dont see the point in canon tagging a page to its self. Any thoughts?

                  Intermediate & Advanced SEO | | rpaiva
                  0
                • NaescentAdam

                  Link Research Tools - Detox Links

                  Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam

                  Intermediate & Advanced SEO | | NaescentAdam
                  0
                • NakulGoyal

                  Wildcard Redirects & Canonical Tags

                  I have an interesting situation. Current URLs Example1: www.domain.com/red-widgets-cid-1234.html
                  www.domain.com/red-widgets-cid-1234-1.html
                  www.domain.com/red-widgets-cid-1234-1-1.html Canonical on All Above URLs:
                  www.domain.com/red-widgets-cid-1234.html New URL:
                  www.domain.com/red-widgets-cid-4567.html Current URLs Example2: www.domain.com/red-widgets-cid-1234+10.html
                  www.domain.com/red-widgets-cid-1234+10-1.html
                  www.domain.com/red-widgets-cid-1234+10-1-1.html Canonical on All Above URLs:
                  www.domain.com/red-widgets-cid-1234+10.html New URL:
                  www.domain.com/red-widgets-cid-6789.html Current URLs Example3: www.domain.com/red-widgets-cid-1234+10+5.html
                  www.domain.com/red-widgets-cid-1234+10+5-1.html
                  www.domain.com/red-widgets-cid-1234+10+5-1-1.html Canonical on All Above URLs:
                  www.domain.com/red-widgets-cid-1234+10+5.html New URL:
                  www.domain.com/american-red-widgets-cid-6789+5.html I want to make sure all variations of the above URL redirect to the new URLs.  However, as you see in Example 3, we are dealing with variables that are passed on. (+5 in this case). Question 1: What wildcard 301 redirect / regular expression can I use to tackle these ? Question 2: If we redirect www.domain.com/red-widgets-cid-1234+10+5.html to www.domain.com/red-widgets-cid-6789+5.html and www.domain.com/red-widgets-cid-6789+5.html contains the canonical tag www.domain.com/american-red-widgets-cid-6789+5.html, any concerns or red flags here ?

                  Intermediate & Advanced SEO | | NakulGoyal
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.