Getting squeezed out of SERP by local results
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Hi All,
I wanted to get some opinions on a phenomenon that I know others are dealing with...
We have a client who is an online-only business (though they do have an office/warehouse location). The on-page is great, and the site has good domain authority for its niche.
The issue is that Google is localizing most of their search terms - And our client is getting squeezed down and out in the SERPs by the local listings.
How is everyone dealing with this issue? It seems like we'll never get the site to out-rank the local listings in a given geo.
Thanks,
Lee
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You may have to look at alternatives where you can increase search visibility such as targeting keyword phrases that are not triggering local search results. Instead of focusing on popular keywords you may want to focus on longer tail keywords using Ubersuggest or Google's "Related Searches." You could answer a lot of frequently asked questions about the industry. In my experience most questions do not trigger the local search results unless they involve an element of location in the question.
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