Pontoon boats rankings...stumped
-
Recently fallen from 2nd to 5th with Manitou Boats website for the term pontoon boats - this is our money term. I can see eBay jumping us since they're a huge brand, but Avalon and Crest aren't even close by any metrics I can find. Really would like someone else's perspective on this...Anyone?
-
Ahhhh...yes, this is a big help. We've been working to get some of the site wide exacts down for a while (a few still showing in OSE have already been changed) - but perhaps we need to push this further. Sometimes you stand too close to a project and you need some other eyes. If we can swap out some of these sitewides with something a little more sensible hopefully that does the trick.
Sometimes you get into such a mode of link building you don't step back and take a look at the larger profile. Thank you, Mr. Mike Davis!
-
Look at your link profile as compared to Avalon. Avalon has a really clean Link Profile while a large portion of your links are suspect. You have links on link farms (boatlinks.com, http://zicosur.org/, and bcm.ru) and other domains that have nothing to do with your brand. Also, you have a ton of exact match anchor text links and I mean a TON. Also watch your keyword stuffing (you say Pontoon Boat 10 times on your landing page)
Overall, I wouldn't be overly concerned. Google does a lot of testing. Next week you might be back up to number 2. That being said, I would definitely work on your link profile.
I hope that helps!
-
I don't know why your rankings dropped but I think that you competitors have better title tags....
Avalon Pontoon Boats | Highest quality Luxury, High Performance
Pontoon Boat - Get great deals for Pontoon Boats on eBay!
Your title tag is sleepy.
You might get more clickthroughs if you change it.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank same page for multiple related keywords
We need some of our pages to rank for multiple related keywords. But we cannot optimise one page for multiple keywords which might end up ranking for none of them; at the same time we cannot optimise it for one keyword as we ignore other keywords. I think creating multiple landing pages for very related keywords will confuse users and search engines as well. How to handle this?
Intermediate & Advanced SEO | | vtmoz0 -
Why have my rankings dropped?
I have a client who has just seen his average page rank creep up from around 39 to 34 over about two months, then it appears to have dropped back to position 40+ in the space of a week. I believe he's made a lot of changes to targeted keywords, so I'd like to think it's simply because his old targeted keywords are dropping and new keywords still have to build their rankings. But I'm also worried in case he has over-optimised and might get getting penalised. Any advice on where to start digging?
Intermediate & Advanced SEO | | muzzmoz0 -
Completely inaccurate rank tracking data
So Moz, Rank Ranger and data from Search Console all show this domain to be position #1 on Google for a certain search term. However, we can't see the same in manual search (desktop, mobile, incognito, &pws=0, different IPs, phone a friend and so on) and Analytics is showing no organic traffic. We can't even find the website in the top 10 pages. ANY IDEAS? Thanks in advance.
Intermediate & Advanced SEO | | Harry_TheClickHub0 -
Unexplained Drop In Ranking and Traffic-HELP!
I operate a real estate web site in New York City (www.nyc-officespace-leader.com). It was hit by Penguin in April 2012, with search volume falling from 6,800 per month in March 2012 to 3,300 by June 2012. After refreshing content and changing the theme, volume recovered to 4,300 per month in October 2013. There was a big improvement in early October 2013, perhaps tied to a Panda update. In November 2013 I hired an SEO company. They are reputable; on MOZ's recommended list. After following all their suggestions (searching and removing duplicate content, disavowing toxic links, improving the site structure to make it easier for Google to index listings, re-writing ten key landing pages, improving the design of the user interface) ranking and traffic started to decline in April of 2014 and crashed in June 2014 after an upgraded design with improved user interface was launched. Search volume is went from 4700 in March to around 3800 in June. However ranking on the keywords that generate conversions has really declined, and clicks from those terms are down at least 65%. My online business is severely compromised after I have spent almost double the anticipated budget to improve ranking and conversion. A few questions: 1. Could a drop in the number of domains lining to our site have led to this decline? About 30 domains that had toxic links to us agreed to remove them. We had another 70 domains disavowed in late April. We only have 78 domains pointing to our domain now, far less than before (see attached AHREFs image). It seems there is a correlation in the timeline between the number of domains pointing to us and ranking performance. The number of domains pointing to us has never been this low. Could this be causing the drop? My SEO firm believes that the quality of these links are very low and the fact that many are gone is in fact a plus. 2. The number of indexed pages has jumped to 851 from 675 in early June (see attached image from Google Webmaster tools), right after a site upgrade. The number of pages in the site map is around 650. Could the indexation of the extra 175 page somehow have diluted the quality of the site in Google's eyes? We have filed removal request for these pages in Mid June and again last week with Google but they still appear. In 2013 we also launched an upgrade and Google indexed an extra 500 pages (canonical tags were not set up correctly) and search volume and ranking collapsed. Oddly enough when the number of pages indexed by Google fell, ranking improved. I wonder if something similar has occurred. 3. May 2014 Panda update. Many of our URLs are product URLs of listings. They have less than 100 words. Could Google suddenly be penalizing us for that? It is very difficult to write descriptions of hundreds of words for products that change quickly. I would think the Google takes this into account. If someone could present some insight into this issue I would be very, very grateful. I have spent over $25,000 on SEO reports, wireframe design and coding and now find myself in a worse position than when I started. My SEO provider is now requesting that I purchase even more reports for several thousand dollars and I can't afford it, nor can I justify it after such poor results. I wish they would take it upon themselves to identify what went wrong. In any case, if anyone has any suggestions I would really appreciate it. I am very suspicious that this drop started in earnest at the time of link removal and the disavow and accelerated at the time of the launch of the upgrade. Thanks, Alan XjSCiIdAwWgU2ps e5DerSo tYqemUO
Intermediate & Advanced SEO | | Kingalan10 -
Subpage ranking for homepage keyword
Hi all, May seem like a simple scenario and I might be missing something, but my subpage seems to be ranking for my main homepage keyword. The subpage PR is 28 and my domain authority is 17, how can I get my main home page to rank instead of the sub page (product page)? I want to stay away from exact match anchor text links, any suggestions?
Intermediate & Advanced SEO | | SO_UK0 -
Does having shorter URLs help with rankings?
Hello here.I own an e-commerce website (virtualsheetmusic.com), and some of our most important category pages have pretty long URLs. Here is an example: http://www.virtualsheetmusic.com/downloads/Indici/Violin.html I am evaluating the possibility to shorten URLs like the above to something like: http://www.virtualsheetmusic.com/violin/ But since it is going to pretty hard and time consuming (considering the custom system we have in place on that site), I am trying to find out if it really matters and worth doing it from a SEO stand point. I am aware that from a user prospective shorter URLs are preferable, and we plan to pursue a better URL architecture on our website in the near future just for that, but this question, at the moment, should be strictly related to SEO. Any thoughts on this topic are very welcome!
Intermediate & Advanced SEO | | fablau0 -
Rank on specific Google
Hi folks, a website is hosted with a TLD like .com in the USA. The content etc. is obviously all english but now we want to focus on a specific Google like .co.uk What must be necessarily be done to rank better? Is it enough just to buy a .co.uk domain and set the nameserver up or do we need to get a british hosting? Thanks in advance. Mike
Intermediate & Advanced SEO | | KillAccountPlease0 -
Home Page Rankings Drop
Hi all we have being working with a small local client in the last few weeks getting good rankings using onsite op, and business listings we have been getting good ranking ie top 15 then today we drop right out the top 50, after completing manual checks i see the keywords as all related | glasgow catering | Not in Top 50 | down > 42 | |
Intermediate & Advanced SEO | | Will_Craig
| catering glasgow | Not in Top 50 | down > 41 | |
| glasgow caterers | Not in Top 50 | down > 39 | |
| caterers in glasgow | Not in Top 50 | down > 37 | |
| caterers glasgow | Not in Top 50 | down > 32 | Also when completing manual checks on the above keywords, the home page is not ranking what so ever, infact its missing i went 300 results deep and cant find it, other inner pages rank but not the home. The only other recent change is that we now have a listing under the Google maps section of the homepage on page 1 any advice www.georgieporgies.co.uk0