Moz metrics / PageRank Incoherence
-
I'm checking some domains/pages where I could acquire some links, but I'm seeing huge differences between Moz metrics and PageRank and I'm hesitant about the meaning of it..
Given that PR was updated recently, is it safe to assume tons of crappy inbound links or a penalization by Google?
Here is an example:
Page Authority: 60
Page MozRank: 6.0
Page MozTrust: 6.0
Domain Authority: 50
Domain MozRank: 4.0
Domain MozTrust: 4.0Google PageRank: 1
Any clues?
Cheers! -
Hi Cyrus, just saw this!
I was actually referring to homepages (should have clarified that), and I'm seeing it a lot lately.
This pages share two common factors, they usually have spammy looking link profiles, and they don't rank well for their main keywords.
I've been also seeing this on expired domains that have a huge amount of backlinks, one of my guesses is that they are being left to expire because of a penalization.
For the information I could find (not much really), it seems SEOmoz metrics are cumulative in nature, so you could have high metrics with tons of lousy links, right?
If that's the case, it's a great way to find out if a domain has been penalized or somehow demoted by Google, just by comparing the metrics, what do you reckon?
What else could be causing this kind of incoherence?
Thanks!
-
Hi Branagan,
Great question! A big discrepancy between PageRank and page specific Moz metrics can indicate a penalty or algorithmic suppression of PageRank. That said, this is only one reason the difference can exist and it's best not to jump to conclusions without a deeper investigation.
The best thing to do is to examine the inbound links to the domain (using OSE or another tool of your choice) and try to find a reason why the site might be penalized.
I'd also check several pages across the site. Does the homepage also have a depressed PR? This might be a better indicator of a penalty than an interior page, where the flow of PageRank is less predictable.
So it's best, when you find this differences, to use them as a starting off point for further investigation, but don't rely on them exclusively.
Hope this helps! Best of luck with your SEO.
-
I've been seeing similar metrics for a few months now, there haven't been any significant changes on the site.
-
When was the last moz report pulled? Was there any changes made to the website ? I am assuming that you pulled a crawl on the website, right? Seems a little confusing
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Rank /Moz Trust Tips and Tricks
I've been working on the following website (www.pleasantparkkennels.com) for about 2 years now for SEO and been able to place the site for many keywords. At times some competitors seem to come into the mix and 'just get lucky' in their rankings regardless of all the work I've done ... it seems they've implemented no SEO strategies whatsoever and yet them sometimes rank better. Upon comparing link metrics with these competitors, I seem to be doing well in most criteria but Moz Rank and Moz Trust always seems to be a category I fall short in.
Competitive Research | | MainstreamMktg
Does anyone have any resources / tips and tricks / checklists that I might be able review to assess my website for to see how I make it better. I'm running out of ideas 🙂 Thank you!0 -
MOZ vs Ahrefs vs SEMRush vs Spyfu and so on
Hello, fellas. I've been trying to find some type of comparison analysis for online SEO related tools and I couldn't find any, which are fresh and overview more than three. I'm interested to see if anybody saw good comparison reviews of such tools, as well as your own thoughts (back your thoughts up with more than just "I like it", please 🙂 The tools I'm interested in comparing are: MOZ Ahrefs Majestic Spyfu SEMRush Raven Wordstream whatever else you use or have in mind
Competitive Research | | DmitriiK2 -
What To Focus On SEO / Link Building for this campaign to rank again..
Hi All; I recently joined Moz and I am really starting to learn a lot here. I am still finding it difficult to figure out what to focus on the most to improve my rankings (although I do have some page 1 ranks) I have one strong competitor who has a SOLID spot in the top 5 of google for the past few years for the keyword I would like to be ranked for again. (as they have always been a competitor of mine either 1 spot above or 1 spot below). then i fell off google in January and finally made it back to page 1. But their links are thousands higher than mine. What parts of my SEO Link Building should I focus on the MOST to improve my ranking to move up a few spots? Followed links vs No Followed Links Followed Linking Root Domains vs NoFollowed Linking Root Domain Any help would so greatly be appreciated; also please explain why you would focus on that part of my campaign so I can better understand as well. Thanks again
Competitive Research | | Circa
(there are 3 images total) t4klvWZ,I9R9BsC,fbDoF3L#20 -
Ranking and Domain/Page Authority
I'm not seeing a very good correlation between ranking and domain/page authority. Am I missing something here? ie., 2nd raning at 1/0. Also seeing competitor as "12" domain authority in "competitive domain analysis", but shows much higher here for same competitor? <colgroup><col width="94"> <col width="171"> <col width="108"></colgroup>
Competitive Research | | delphia
| Page Authority | Page Linking Root Domains | Domain Authority |
| 70 | 40 | 83 |
| 1 | 0 | 41 |
| 51 | 3 | 97 |
| 34 | 5 | 36 |
| 41 | 3 | 52 |
| 23 | 1 | 59 |
| 59 | 49 | 100 |
| 48 | 2 | 100 |
| 52 | 6 | 77 |
| 27 | 2 | 14 |
| 1 | 0 | 57 |
| 15 | 1 | 36 |
| 28 | 2 | 36 |
| 28 | 2 | 36 |
| 24 | 1 | 57 |
| 28 | 2 | 36 |
| 21 | 1 | 36 |1 -
Subdomain vs Root Domain Metrics
My site has everything in the root - test.com. www.test.com is redirected to test.com and all content is in the root; there are no subdomains. So I'm completely confused as to how the mozrank and moztrust are different. They have the same number of links yet: Subdomain: MozRank - 3.72
Competitive Research | | Optimise
MozTrust - 3.23 Root Domain: MozRank - 3.05
MozTrust - 2.79 This seems consistent with all my competitors too so just wondered if someone could explain why the root domain is usually/often lower? Surely the root domain numbers should always be equal to or higher than the subdomain?0 -
Keyword difficulty/research question
Wondering if I could get some opinions from the fellow moz users' I have a website which I which to rank for the term 'evening dress'.As you can imagine it is a pretty difficult term with a score of 62% (the term gets 301,000 broad matches and 27,000 exact matches a month). As much as I would like to target this term I feel that my domain is not strong enough (DA 39) to match the competition. Therefore, would a better strategy be to target long tail keywords which also contain the primary keyword, ie black evening dress evening dress hire cheap evening dress buy evening dress online please note that these were just examples, I haven't researched a comprehensive long tail list. Would targeting these long tail keywords mean that a) I should be able to rank for them faster and thus receive more traffic, sooner, and b) build up links to the page which I ultimately want to rank for evening dresses with numerous backlinks containing the keyword evening dress. The trade off with doing this is that I would need to seo one page for all the long tail keywords to gain the maximum benefit for the 'money' keyword. Does this sound like a sensible approach to both ranking for big money term and also getting traffic sooner rather than later? Thanks Carl
Competitive Research | | Grumpy_Carl0 -
Subdomain Metrics
Hi All, I have been looking in the forums but could not quite find an appropriate answer to my question. I have a site that has no subdomains, in my htaccess non www redirects to www. So I would think that the subdomain metrics in seomoz would be the exact same for root and subdomain. However, it appears that I get almost all the Ticks for my site over my competition on the root domain, but do poorly in the sub domain area compared to competition. Also, it shows that I only have 2 links for everything in the sub domain section. Any I reading something wrong, or is this correct? Thanks in advance
Competitive Research | | cchhita1 -
Certainty or Uncertainty of SEO / Link Building
Hey there I'm new to both SEO and Seomoz. I have this personal site I've been working on SEO wise (slowly since I started learning from 0) and I have reached a point where the only missing thing for me to do is build links. However, the competitors for my site have thousands of links. From all I've read on the web regarding SEO&LinkBuilding, including articles in this site...the old method of spamming links wherever/whenever possible is now being penalized while the practice of manual/hand-built links of higher quality and lesser quantity is rewarded. So I went ahead and approached several linkbuilding companies and one thing that struck me was the level of uncertainty regarding the chances of getting a site to get to the first page. I understand there's factors you cannot predict or control, such as what your competitors are doing on the SEO front...but ultimately, I'm curious as to how do you effectively gauge the possibility of getting to the top page of any keyword combination? Especially when dealing with clients... since apparently whoever 'guarantees' you anything is a fraud or uses blackhat techniques...how do you pitch the 'uncertainty' to the client? Likewise...how do you know if you can make it to the top page or viceversa? Cheers
Competitive Research | | Sotkra0