Online Marketing Strategy book wanted!
-
Hi mozzers,
I am trying to develop some real online marketing strategies for my clients. I am really looking to build some great content that will make my clients, users, and the search engines happy! But for that, I need some guidance and was wondering if you had any suggestions for a book(or any other useful resources) that focuses on how to develop a great online marketing strategies?
I saw this book but not sure who this guy is: http://www.amazon.com/Web-3-0-Startups-Strategies-ebook/dp/B00BYZB68U/ref=sr_1_3?ie=UTF8&qid=1365798109&sr=8-3&keywords=online+marketing+strategy
Thanks
-
Thank you Paul
Much Appreciated!
-
I can really strongly recommend "Optimize" by Lee Odden. It focuses on the integration of SEO, Social Media and content marketing when creating a web marketing strategy. Personally, I feel this integrated approach is the only way to go for modern web marketing.
You say you're "more of an SEO person", Taysir, but you do say you're interested in developing great online marketing strategies. If that's the case, you're going to need to get beyond just SEO pretty quickly, as it's just one tactic in a true online strategy.
There are a huge number of excellent books on each of the tactics that make up a good strategy, but I recommend this one as a strong introduction to the process of understanding the individual tactics and how they blend into a broader strategic approach to getting more business on the web.
Paul
-
Thank you Dana!!
The first one focuses mainly on social media, is that right?
I am asking because I am more an SEO person and even though social media is becoming more and more important in the SEO world, would you still recommend this reading?
-
I highly recommend Brian Solis' book "Engage" - http://www.amazon.com/gp/product/0470571098?ie=UTF8&tag=pr200f-20&link_code=as3&camp=211189&creative=373489&creativeASIN=0470571098
It's brilliant.
P.S. Also David Meerman Scott's "Real-Time Marketing" http://www.amazon.com/Real-Time-Marketing-PR-Instantly-Customers/dp/1118155998/ref=sr_1_3?s=books&ie=UTF8&qid=1365800642&sr=1-3&keywords=david+meerman+scott
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What platform is best for a searchable online library platform for articles, videos and audio?
I have a client who needs an online library for articles, PDFs, videos, and audio. Here are some of the criteria I need met: needs to be searchable needs to be able to accept guest blogging needs to be able to accept user feedback on each item all the items are free. needs to be able to filter results within search results. needs to be able to handle over 10,000 documents/articles that will be put on the site. content needs to be tagged with one or more tags for improved searching. I am familiar with WordPress but wasn't sure that was the best solution for a more advanced library. Any suggestions on other platforms that will work for this application?
SEO Learn Center | | Lael0 -
I need a new book
I need some sort of awesome marketing related book. It could be SEO/SEM related, it'd be nice if it focused on content creation, or it could just be broad and business-y. Wil Reynolds got me thinking I'm not reading enough, and I wasn't lucky enough to grab one of his books off him at MozCon. So now I need some suggestions. It's just too overwhelming searching through these broad keywords for the right book. So if anyone knows of any that might fit, let me know! Thanks Moz Community. You guys rock.
SEO Learn Center | | jesse-landry1 -
My Wordpress Organic Blog traffic disappeared and Google is indexing Viagra and Online Med titles for some articles. How to fix that?
Hello, I'm worried that all my organic traffic has disappeared according to Analytics from past friday and now Google is showing results from my title tags in the last days as you can see here: http://goo.gl/QFSgy Is there any additional resources I can read apart from Google Clean Your site Guidelines here https://support.google.com/webmasters/answer/163634 or the Wordpress FAQ for hacked sites here? http://codex.wordpress.org/FAQ_My_site_was_hacked Very much appreciated all of your help! Regards.
SEO Learn Center | | viventuraSEO0 -
First Time SEO Online Store
Hi All, I have recently launched a new online store selling mobile phones and accessories. I have always found SEO to be one of those foggy areas, after all I see things through curly braces. However, as the director of the new online store I do need to get myself involved in SEO and all its wonders that it has to offer. I was wondering if any of the Pro SEO guys at there have any tips for an almost newbie in the world of SEO... Can it be made fun?? I find it at times to be a right slog and I do question whether I'm actually getting anywhere etc. Any responses or advice would be greatly appreciated. Regards Rob
SEO Learn Center | | stu567blue
Newbie to SEO ;o)0 -
Email Marketing Resources?
Hi All, I'm fairly inexperienced when it comes to email marketing and know that it isn't as simple as firing off an email and hoping for the best. Realistically it involves tracking responses, clicks and overall the conversion of what you are trying to achieve. My job involves email marketing on a monthly basis and although I'm capable of sending emails I want to be maximize the results and perfect them. I'm sure that those reading this agree and have looked into perfecting their email marketing campaigns over the years. Can those with experience point me in the right direction with this?. I'm open to all resources both free and paid including videos, blogs and other various resources. If you can recommend a book of some sort that would also be appreciated. Personal experience and advice would also be fantastic. As mentioned, I'm capable of actually sending emails and we use 'dotmailer' as it features analytics. I need to know how I can better my skills and ultimately increase the success of email campaigns. Kind Regards, Luke Hutchinson.
SEO Learn Center | | LukeHutchinson0 -
I've a monthly budget of $500 for inbound marketing, please suggest me services/resources on which i can spend this money
We are a SME that is into Mobile apps development services. I would like to know how best i can use a monthly budget of $500 specifically in inbound marketing efforts. Please provide me a list of services/resources ( Free and Paid ) which can help me. Any other suggestion will be a great help Thanks in advance
SEO Learn Center | | Harshaseo0 -
After purchasing the 2011 MozCon Video Bundle how long will it be available online?
I bought the MozCon Video Bundle - how long will I be able to access it online? And how do I access it online - keep clicking the promo icon?
SEO Learn Center | | CeCeBar0 -
Location of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities"
Aug 26th Archive of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities" I don't see this in the archive, anyone know how to get it? Thanks
SEO Learn Center | | josey0