Why is this website outranking all the others?
-
searches "web design Mansfield" and you'll see
http://www.inuvate.co.uk/web-design-mansfield/
Why is it outranking the stronger, more powerful websites?
-
As of April 15th in Australia using UK search the top 3 contenders for this search phrase are:
www.inuvate.co.uk/web-design-mansfield/
dijitul.com/web-design-mansfield/
Here are some contributing factors that, when combined are likely to be causing this site to outrank all the others for the search phrase 'web design mansfield'.
1. TITLE
The title of the site has the exact phrase at the very beginning where as www.purposemedia.co.uk/ and quite a few of the others in the top 10 do not.
2. LINKS
-
External: VS other sites that have that exact phrase in their title, inuvate.co.uk has either a higher number of root domain links than others in the top 10 OR has a higher ratio of RD links vs total links. They have used their links wisely and have not spammed the interwebs.
-
Internal: Inuvate uses internal content linking where as other top contenders are not using the exact match phrase. It is also completely optimised for just this one phrase... Using the exact match phrase all the time is not always a good thing however it appears that the density isn't too high in this case.
3. SPEED
-
inuvate is not as optimised for speed as purposemedia.co.uk however has a shorter load time
-
inuvate has a lower ping time than the other top contenders
-
It's more than half the total page size in MB than dijitul
4. CONTENT
www.inuvate.co.uk/web-design-mansfield/ has a word count of 648 vs the other having <600
The content on the inuvate page flows nicely and unlke dijitul doesn't spam the exact match phrase at the very start of the first sentence in the first paragraph AND the H1 AND the H2. That is just pure SPAM. Purposemedia doesn't contain the exact phrase anywhere except the title... if they did, they may be able to own this search term.
inuvate also has much more meaningful content that you can actually read without feeling like you're reading something written by a school kid.
The above are just a few factors (i'm sure there are many more) but these combined along with others do make a BIG difference.
Big love from GEEKSEO!
-
-
He has the basics covered, is using the keyword 1st in Title,Desc. On page he leads the H1 with the keyword, uses it in the body and as a link. Position 2 & 3 do not have these all together. Plus Pos 2 & 3 using as external site wide anchors which is probably hurting them the most.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How To: Image Transition Effect on Website
What program would allow an image transition effect where product images when viewed on our website change to alternative angles/shots of the same product when the cursor is on the image? This is a common transition effect of websites such as http://studiominc.com.au/collections/pyramids. Please let us know if you have used programs like these and how to implement this into our website. Thank you!
Image & Video Optimization | | CostumeD0 -
Is it a legal requirement for a website to have alt tags for all images?
Someone told me it is a legal requirement for a website to have alt tags on all of their images. Is this right? Or is this bad for SEO?
Image & Video Optimization | | RachelBev0 -
NAP: Best practices on your website?
My store currently has 2 location and will soon have 3. I was wondering what the best practice for listing your address information on a website. I currently have all 3 listings on one page, but would like to have a separate page for each location (to include managers and specific location info). My question is what is the best practice for listing locations on a website (for SEO)? Should I have a landing page with all 3 and their NAP info then have a link to the specific page with the same NAP info. Would having that info twice be a negative?
Image & Video Optimization | | nat88han0 -
Google+ Local ranking for company with no website
Hi,
Image & Video Optimization | | Ant71
Im about to start helping a small business who has a facebook account but no website. Has anyone got any experience of getting a business ranking locally without a website? Just wandering if NAP details from a facebook / Google+ account helps with local citation building? Or whether a basic website is required? Antony0 -
What is the best way to optimise the website of a service area business websites for local search?
Service area businesses are a little caught in the middle when it comes to local optimisation and can really struggle to So what approaches would your recommend for optimising a service area business: Assuming the following, perhaps obvious, goals: Make sure your site visitors can clearly understand if their location is covered by your service areas Compete for search traffic for service + location searches (including those with an implided location). One common tactic that I see being used is to generate humongous lists of locations, maybe in a footer. Obviously the more areas you want to include the less relevant (and more spammy looking) your targetting looks. And of course, with loads of locations, you're not going to be able to get them all into your titles (even if you wanted to!) Maybe if you've got locations that are more inportant to you you might create specific landing pages for these location? If you've got the kind of business where the locations you target are determined by the locations you can reasonably get to during a working day it's really tough to find a realistic way to target specific location on your site. I'd be really interested to hear how you approach these kinds of sites.
Image & Video Optimization | | DougRoberts0 -
Why is this website outranking the others?
I'm a geek when it comes to any search results I'm looking for and one that I did brought up the following results: www.ukpaintball.co.uk/paintball_nottingham.asp www.skirmishpaintballnottingham.co.uk The UK paintball one ranking first, the skirmish one ranking second. Now, I will admit that I look after the Skirmish one (purely design tweaks and CRO, as opposed to ranking) but I can't work out why it's being outranked? Any insight would be mega cheers!
Image & Video Optimization | | jasonwdexter0 -
New website & the dreaded drop in rank & queries.
It's been 18 days since I launched my new website, how should I wait be fore I start to worry. Is it natural for this kind of drop, should I go back to my original splash page?
Image & Video Optimization | | KristopherWho0 -
Local SEO: How to optimize for multiple cities on website
Hi, I couldn't find any reference to this, so if the answer is already here, I would appreciate a link to the answer. That said, my question is this: When a local business services a large geographic area, I wanted to know how to optimize for the multiple towns? I already have the main city in my title tags, but there are at least 40 areas that surround this town. Should I have a "Services Area" page, and place all the towns there, or should they all be in the footer? I saw this one guy - in the same niche who put all the towns in his meta keyword section - but I think that's incorrect, especially since Google doesn't look at that particular meta tag. Any help would be appreciated.
Image & Video Optimization | | jayestovall1