Multiple Sites Vs. Single Site
-
We're a growing law firm looking into expanding into different practices of law. The question we're running into is should we create new sites for our different practice areas or add them to our current site?
If we create multiple sites we have to divide our linking building efforts, but if we maintain everything under a single domain will be harder to be considered an "expert" on each section of law and get ranked well in each category?
Any insight would be greatly appreciated.
-
Thank you for the fantastic advice gentlemen!
-
Lawrence, it won't be harder to show you're an expert with a single domain vs. two domains. Remember, it's not to Google that you have to show your expertise, it's to your audience. Google recognizes that your audience sees you as an expert when they share, comment and link to your content. Now, wrangle all them lawyers up and keep 'em all on one domain--and tell them to invest in good writers, it'll be worth it.
-
Let me start out by saying the answer below is PERSONAL PREFERENCE:
I would keep everything in one site and separate by menu items and sub menu items. I assume that the content won't change as much unless the law changes. This will make your seo pushes more efficient and make your domain more of an authority as well as the potential to have several niche categories connect to you (contextual).
However, this would be a long term strategy that would not yield immediate results, so you have to question whether or not you need immediate results/is your website currently bring business, or are you willing to wait for the website to start converting.
I hope that helps somewhat with the decision making process.
-
You are correct in saying that you would have to divide your link building efforts if you have multiple sites. If you use subdomains, you would get some of the value of linking across all of your sites; however, I don't think that would be good necessarily for your example.
I would suggest that you have landing pages specific to each category of law, then subpages under each landing page that are pertinent to that specific category.
For instance, you could have a Family Law page, which would then have subpages of Divorce, Child Custody, Child Support, Adoption, etc. You could still very well rank well for each of your categories and subcategories.
I would think that your clients would think you were experts in each of your category pages, but I am not too familiar with lawyering
Hope this helps.
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I increase DA of my site?
Hi, I'm new in SEO field and I started my new project, my website is a fresh domain just 4 months old, I have a different post on my website, my site's DA is just 1 and PA is 8 and all pages have different PA, I'm confused in DA and DA metrics, kindly guide. Thanks
Link Building | | GetYoWhatsApp1 -
Migrating blog posts to new site
I'm in the process of setting up a new site for a client, moving them over to WordPress from Joomla. They've got 50ish blog posts on their old site, but none of them have accumulated any external links. Is it worth it to copy them over to the new site for the sake of retaining all that content, or better just to start from scratch?
Link Building | | mtwelves0 -
Site wide back links
Hi, One of our sites has a site-wide link from another site. So, Google sees 6700 pages from that site link to one of our pages. Is that something to be concerned about? The other site is http://www.daum.net/ We also have 2000 pages that blogspot.com links to us from. Both these sites have high domain authority, so I would hope all those links score well. But I certainly don't want to be penalized for links that appear spammy. Thank you in advance.
Link Building | | seotis0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Multiple Listings in Larger City with Multiple Addresses?
My client's small biz is going after a highly competitive keyword phrase for a medium sized city. Question. Currently has 3 biz addresses. The oldest is farthest away from Geographic location we are now targeting. 1)Would I be best served to change all listings to newest address Or 2nd most common address and 2nd closest to geo-area Go with farthest but most established address which has been address listed on website for the past year. Domain name has been owned for a couple of years. When I look in getlisted.org oldest and farthest address most established has 55% completed, 2nd farthest is 23% and of course newest and latest but in-town is 0%. Thanks for ideas!
Link Building | | greenhornet770 -
Should I post an article to the same article site each month or should I vary the sites I post them to?
Hi Community,
Link Building | | acs111
Im planning on creating an article each month centred around 1 keyword.
Is it best to post this to the same site. eg http://ezinearticles.com/ every month or should I try to post it to a mixture of different sites? I'm trying to rank a site higher for their chosen keyword by gaining links from anchor text within each article I create.0 -
Simple Open Site Explorer Question
Does domain and page authority as listed in the Open Site Explorer mean that that site is relevant (content subject wise) or is domain/page authority separate from relevance? In other words, I'm less interested in getting an 81 domain authority link if it has nothing to do with my site's subject matter. Could someone please explain? I haven't yet found the answer. Thanks.
Link Building | | BobGW0 -
How do you find out what (and when) new websites are linking to your site?
I may be missing the obvious here, but is there any way (a programme or site) of seeing what new links come into your site? Obviously as anyone who works in SEO, I like to see which links we have got with the work we put in contacting webmasters, etc. But is there a better way than just manually looking through ALL the links? Any help will appreciated.
Link Building | | Weerdboil0