Wordpress Blog Providing SEO to Main Site
-
Hi,
I recently started a very much "learn on the job" SEO position, transitioning from a copywriting background.
We currently have a wordpress blog up and running (and producing some decent quality content too I hope!) at example.com/blog/ and a sign up page located at example.com (sorry, can't put the address right now) for a site that is being custom built as it's got some nifty software linking to back end systems.
My question is whether the content on the blog will bring SEO benefits to the main domain or whether it'll just be for the blog itself? If the latter, should we navigate the blog onto the a separate page of the main site?
Thanks so much! I'm learning as much as I can as quickly as I can, but somethings still get me in a little bit of a tizzy.
-
Thank you so much, you're an absolute star!
I know this probably seemed a very obvious question, I just wanted to make sure I had it straight in my head before going down a path.
-
Hi Phillip,
Well the short answer is sure the blog can bring benefits to the main site. It opens a number of avenues that your main site might not be able to easily address in terms of content, so more in depth discussions about XXX and posts about related topics that might not fit easily into the content of your main site.
It also can open up networking/community type opportunities with other related blogs (for example) which can result in positive social mentions and/or links, and those links into the blog will help with boosting the overall domain rank of the whole site.
And of course you can use it to target various key phrases etc that might be difficult to get into the main site and then link back to relevant pages in the main site which complement what you are discussing in the blog.
So, yes definitely can benefit the whole domain in a number of ways and having it at /blog/ is a very common practice that should work just fine!
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing website to Mobile site
Hi All, We are building a new website and would take it live in next few weeks. I want help to understand what all should we consider.. The site structure would be same with additional features but the URL path and site name is same...Should i take any precausions before shutting down the old site and getting the new one live? Thanks
Web Design | | jomin740 -
How much does on-site duplicated content affect SERPs?
Hi, We've recently gotten into Moz, with our E-commerce websites, and discovered that it's crawler takes note of about 2500 pages which it thinks are the same (duplicated). We've now begun to completely rewrite every description of every product (including Meta Title/Description) so that this number may be reduced. Since this is the biggest issue Moz spots I'm wondering what the effect of fixing it will be on our position in the SERP (mainly Google). Does anybody have some stories or experience about this topic? Thanks in Advance! 🙂 Alexander
Web Design | | WebmasterAlex0 -
So apparently SEO moz will get us de-indexed according to a SEO company!
Each and every day i get called up from an SEO company who promises to get me top spots in Google rankings if i quickly get on their special offer they have today normally i would say "no thanks and put the phone down" but i had a bit of spare time so i indulged the guy and we got talking. After the introductions and speal about his company he was showing me what his company does and how they go about it to get me top ranks (they don't get me ranks but create a website they own which then passes leads to me- kinda clever since they could then start charging me per lead or my competitors) We continued to talk and i mentioned i used SEOmoz to check my rankings and back links etc and he told me that Google are cracking down and anyone using these types of software/websites will get their websites de indexed. This struck me as BS but i wanted to get your thoughts on the matter, i personally don't believe Google would ever do such a thing as this since it would be so easy to get your competitors websites taken down (i.e. negative seo) but its certainly a talking point.
Web Design | | GarethEJones0 -
Time On Site and SEO?
Does time on site impact rankings? If a person visits your site from the serps or directly visits it by typing in your name in the search field and then leaves within a minute, will that impact your serps? What is the best way to increase time on site?
Web Design | | bronxpad0 -
Seo for design webinar ?
I've got no problem using google webfonts on their own, but what about using them over an image; specifically a clickable image? Its easiest to place text over an image if the image is a background image, but then the image isn't easy to make clickable. Am I missing something - this shouldn't be hard, right. Thanks!
Web Design | | saultie0 -
Thoughts on my site structure? (And a quick thank you!)
I've learned a lot through this site (and the community built around it) about everything SEO related. It's been extremely helpful in helping us help others to learn that all people (even those with a "disability") deserve respect and integrity. (Wow, that's a lot of helps!) So I wanted to give a quick thanks to everyone on this site who has helped, supported, and encouraged us. We really appreciate it. One thing I've been trying to do on my site is look at my categories and over all site structure. I've pruned a lot of things from the menu bar; pruned away and tightened up the categories, and even rearranged the navigation of the site. As you can see, I have several drop down categories up top. I wanted to see if I could get some feedback on how what I'm doing looks thus far, specifically as it relates to my categories / menus / navigation. Although any feedback you'd like to provide would be more than appreciated. One thing I'm curious about (and not sure how to tackle it) is regarding the top most item in the main menus. For instance you'll see I have a top level category called "Down Syndrome Resources" which takes them to all of the posts in that category. Under that, there is a drop down menus that gives them other categories, and even some pages that fall under the topic of Down syndrome resources. I'm not sure if people would know the top most item is a link, or just look at the ones below it. (If that makes sense.) (On a side note I have therapy as a category as well as parenting, the truth is those could all be sub-categories I guess since everything on my site pretty much could fall under "down syndrome resources." Maybe this is a huge FAIL I made when setting up my categories.) I'm also not sure if I should use some sub-categories as well. For instance I have a main category for Therapy. Under that I have posts about speech therapy, physical therapy, and occupational therapy. Right now they are all grouped into therapy. Do you think I should use sub-categories on those 3 terms, leave as is, or perhaps another option? Another question I have is regarding landing pages. It seems like I need to have a landing page for my top "key words." For example therapy. Now if you visit my /therapy you get the category index page, not a "landing page." Same would go for the sub-categories if I were to create them. So I'm not sure if I should make a new post or page naming it something else (maybe "Down syndrome therapy" another named "Down-syndrome-physical-therapy" etc) or something else. (Although therapy isn't really the keyword I want to rank for, I'm thinking more along the lines of children therapy, pediatric therapy, therapy for children with Down syndrome, etc. So maybe I need to rename my categories? I was going for shorter names, so I very well may have done this incorrectly.) All of these questions are things I'm not to sure about, so I'd appreciate any feedback or advice you can give me. And since I'm learning, I could be doing things wrong that I don't even know to ask. So feel free to tell me what you see that's wrong, you won't hurt my feelings. I promise. 🙂 Thanks in advance.
Web Design | | NoahsDad0 -
E-commerce Site Layout
I have got an e-commerce site already and i am thinking of staring a new e-commerce site with new domain, but i will keep the layout and design same. Products would be similar to what i sell on my other ecommerce site Will Google Penalise me of having same layout and same design or is it ok to open multiple ecommerce sites with same layouts
Web Design | | usef4u0 -
Technical SEO Question about TLD combined with SubDomain
I am making a new website but need to figure out the best way to do this in terms of SEO. I would like the website to have functionality of brochure website combined with an online store. My issue is that I will be using software called prestashop for my online store and CMS called MODx to develop my brochure site. (These can not be combined into one CMS). I can create brochure site with MOdx = www.example.com & then from that a subdomain using prestashop for my online store = store.example.com Can I get Google to index these as one site or would I be better off trying to get everything under the TLD. Ideally I would like just one site without subdomain Bacially what I am asking is... What are the effects of having subdomains in terms of SEO? Am I better of having everyhitng under TLD? Can I get Google to view TLD and Sub as one site? Hope this makes sense, thank you.
Web Design | | Socialdude0