Cleaning up anchor text profile
-
Hello,
I've got 2 questions:
I've narrowed down the most important anchor text to change in this spreadsheet (note the legend)
We're not ranking like we used to for a few keywords including the main keyword "NLP"
(1) Should we remove the links from the 3 directories and the one sitewide footer link or should we change to branded anchor text?
The names of our company are
NLP and Coaching Institute of California
NLP and Coaching Institute
(2) Thus, I think "NLP California" will not work as branded anchor text even though some people call us that. Correct?
-
First thing to do is truly determine if you really need to remove those links, and second is to determine what your brand is. Start by reading this post by Marie Haynes earlier this week: http://www.seomoz.org/blog/the-difference-between-penguin-and-an-unnatural-links-penalty-and-some-info-on-panda-too
If NLP California is your brand and what people call you, most likely there is no problem having links to your site with anchor text NLP California.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the feeliing of "Here's where our site can help" text links used for conversions?
If you have an ecommerce site that is using editorial content on topics related to the site's business model to build organic traffic and draw visitors who might be interested in using the site's services eventually, what is the SEO (page ranking) impact -- as well as the impact on the visitors' perceptions about the reliability of the information on the site -- of using phrases like "Here is where [our site] can help you." in nearly every article. Note: the "our site" text would be linked in each case as a conversion point to one of the site's services pages to get visitors to move from content pages on a site to the sales pages on the site. Will this have an impact on page rankings? Does it dilute the page's relevance to search engines? Will the content look less authoritative because of the prevalence of these types of links? What about the same conversion links without the "we can help" text - i.e., more natural-sounding links that stem from the flow of the article but can lead interested visitors deeper into the ecommerce section of the site?
Algorithm Updates | | Will-McDermott0 -
Can we add header tags followed by header tags without text in-between? Best practice?
Hi all, I need clarification on this. We are adding new pages where H2 is followed by few bold bullet point headings with plain text description under each bullet point. I am just wondering whether we can given these bold bullet points as H3 tags as just leave as text. In the below example, can "**Good for website" **and "**Good for visitors" **be H3 tags or not? Benefits of SEO (H2) Good for website: Followed for best practices to show in search results Good for visitors: Will give better user experience. Number of H3 tags followed by a H2 is fine? In fact header tags followed by any header tag if Okay without plain text in-between? Thanks
Algorithm Updates | | vtmoz0 -
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
301 redirect to URL plus anchor tag???
Hi - my company has just had a site redesign completed, and our "old" site we have landing pages for a full product line. The new design has taken the content from those landing pages and placed them into one long scrolling page. We currently rank well on the "old" landing pages but now all that content is contained in a single page with anchor tags throughout attached to the headings. Can you set up 301's to anchor tags? Example: old site www.mysite.com/products/automotive/auto-parts.html new site: www.mysite.com/products/automotive#auto-parts
Algorithm Updates | | Jenny10 -
Backlink profile maintenance?
hello all, I have a large website that generates a few thousand organic links a day per majestic, and has over 2k referring domains. a few months back I did a disavow, but I'm wondering your thoughts on how often I should be looking to get bad links removed and add new links to my disavow list. Also, what is really considered a bad organic link? Are there any companies out there that offer monthly backlink maintenance or something?
Algorithm Updates | | juicyresults0 -
Direct Domain Name Anchor Text Spammy Links
Hello! I have a website that has been hit with around 120-150 spammy bookmarking sites which I believe are just scraping content from one another or were added by someone that was hired earlier or maybe some other action, but that really doesn't matter. My question is whether I should be worried about that many domains linking to the site in question with anchor text that is "www.domainname.com" and linking to the domain itself? I have done quite a few researches on this issue and the general conclusion is these don't help, but they don't hurt your rankings either. I wanted to hear from the SEOMoz community about it though. My opinion is Google doesn't take them seriously and we shouldn't worry about them, try to take them off and we should simply work on our content, guest posts, produce our generally great deals on our services and move on. Thanks!
Algorithm Updates | | Njave_MCP0 -
Will too many [img no alt-text] links harm a link profile?
Hi everyone. I have a client who has a lot of sponsorships etc and therefore a lot of inbound image links (many of them sitewide). Unfortunately most of these don't have alt text, and [img no alt-text] links now make up over 50% of their link profile. Should I be trying to correct this and requesting updates from the people who are linking? Obviously I wouldn't want loads of keyword stuffed alt texts, but maybe I should request alt texts on the brand name or URL instead. Do you think this would make a significant difference and be worth the time it will take to contact all these webmasters? Thanks in advance.
Algorithm Updates | | QubaSEO0 -
Did The Last Google Algorithm Update, Hit sites with poor anchor text?
My content is quite strong within my niche, so I ranked well, but last month my rankings plummeted. On closer examination and scrutiny I discovered my anchor text needed updating. Has anyone else seen this happening in the last four weeks?
Algorithm Updates | | simonberenyi0