301 many smaller domains to a new, large domain
-
Hi all,
I have a question regarding permanently redirecting many small websites into one, large new one.
During the past 9 years I have created many small websites, all focusing on hotel reservations in one specific city. This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website.
To not loose any benefit of my hard work the past 9 years, I want to permanently redirect the smaller websites to the correct section of my new website. I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites, I am not so sure and would like to have your input.
Here is what I would like to do: (the domain names are not mine, just an example)
Old website: londonhotels.com 301 to newdomain.com/london/
Old website: berlinhotels.com 301 to newdomain.com/berlin/
Old website: amsterdamhotels.com 301 to newdomain.com/amsterdam/
Etc., etc.
My plan is to do this for 50 to 100 websites and would like to have your thoughts on if this is an acceptable strategy or not.
Just to be clear, I am talking about redirecting only my websites that are in good standing, i.e. none of the websites I am thinking about 301'ing have been penalized.
Thanks for your thoughts on this.
-
Thank you, tfpa. I really appreciate that.
lol.... lots of people don't like my advice... and I have to say that it isn't good for everybody everytime.
Instead of advice, most of the time, these days, I try to say "what I do" and people can decide if they want to do the same.
-
Thanks EGOL, sound advice as always.
I don't think I have ever expressed my gratitude to you, but you are amongst a very small group of people who I think has never given bad or even wrong advice for as long as I can remember. I learned a whole lot from you the past 10 years and partly because of you I am were I am today and for that I am extremely thankful.
Sorry for going off topic, but now I finally had the opportunity to thank you, I just had to.
-
This has served me beautifully in the past, but I have come to the conclusion that it is no longer a sustainable model and therefore I am in the process of creating one large, worldwide hotel reservations website.
I really agree with this concept.
I know that if it is only a few websites, that this strategy is perfectly acceptable, but since I am talking about 50 to 100 websites,
Like you, I have never seen it done on such a massive scale.
I hope someone who has done this will share their experience.
If you don't get a good response here, I would post the same question on a few other busy SEO forums.
If still no response, I might redirect a couple... see how it goes, redirect a couple more... take it gently and continue as long as desired result is obtained.
-
To me, your approach seems like a sound strategy, assuming that none of your present sites are suffering any penalties which could be transmitted back to the new site.Sure, you'll lose a small amount of equity in the redirects, but compared to starting over from scratch, that's negligible.
The consideration, I think, would be in ensuring that the new folders for individual countries/cities are afforded the optimal opportunity to rank in their respective regions. Utilizing hreflang attributes is probably sufficient to accomplish that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moved brand's shop to a new domain. will our organic traffic recuperate?
Hello, We are a healthcare company with a strong domain authority and several thousand pages of service related content at brand.com. We've been operating an ancillary ecommerce store that sells related 3rd party products at brand.com/shop for a little over a year. We recently invested in a platform upgrade and moved our site to a new domain, brandshop.com. We implemented page-level 301 redirects including all category pages, product detail pages, canonical and non-canonical URLs, etc.. which the understanding that there would not be any loss in page rank. What we're seeing over the last 2 months is an initial dive in organic traffic, followed by a ramp-up period of if impressions (but not position) in the following weeks, another drop and we've steady at this low for the last 2 weeks. Another area that might have hurt us, the 301 redirects were implemented correctly immediately post launch (on a wednesday), but it was discovered on the following Monday that our .htaccess file had reverted to an old version without the redirect rules. For 3-4 days, all traffic was being redirected from brand.com/shop/url to brandshop.com/badurl. Can we expect to recover our organic traffic giving the launch screw up with the .htaccess file, or is it more of an issue with us separating from the brand.com domain? Thanks,
Intermediate & Advanced SEO | | eugene_p
Eugene0 -
Too many 301 Redirects caused lower rankings :(
1. Ok so I code my eCommerce site myself first 2. Then switched to Shopify and re-direct all my URLs (terrible mistake) 3. Then Shopify didn't do in terms of seo, so I switched to BigCommerce and re-direct all my URLs (Yes I know but at least this platform is much better) I started getting 404 errors as you can imagine in webmaster tools after switching from Shopify and there were 504 of them. Why its too many because I realized that Shopfiy just creates so many urls for the same pages. One by one I re-direct them to their new destinations. As you can imagine my rankings dropped. As my site speed is now 5.5s at gmetrix. mobile 47 - desktop 80 on Google Site speed tool. Looking at the links now, some of the 404's does not make sense to redirect. How should I approach this? Should I remove some of them if they were not used on web anywhere, no sites linking to that page and let them die in time? OR Should I keep them all? I am giving some examples below, there are so many for each. Thank you all! /account/login/ /blog/?page=7 blog/tagged/recipe /blogs/news /blogs/news?page=6 /collections/all/category-name /collections/frontpage/category-name /collections/frontpage/products/product-name /collections/shop/category-name /collections/shop/products/product-name /product-name/ /pages/terms-privacy /pages/frontpage /products/product-name /shop/products/product-name
Intermediate & Advanced SEO | | mounayoga0 -
404 ? 301 ? What is your opinion ?
Hi, I have a classifieds website and I am wondering about the life of a page with an ad. An announcement has therefore a limited life, so : Is a 404 pages? a 301 redirect to the section? let the content without redirection? What is your opinion? Sorry for my english, i'm french 😉 Thanks. A.
Intermediate & Advanced SEO | | android_lyon0 -
Do inbound links pass onto new domain if redirected?
If I set up a website on a new domain and have the old domain 301 redirected to the new domain, do the links pointing to the old site impact the new site?
Intermediate & Advanced SEO | | priceseo0 -
Stupid Question?? Is [painter new york] the same keyword as [painter in new york]?
Hi, This may be a stupid question but... Google ignores short/common words like 'in', so if I optimize a page for 'painter in new york' will it rank just as well for 'painter new york'? In Google's keyword tool, exact match gives [painter new york] 140 searches per month but [painter in new york] gets < 10. However, it is much more difficult to write 'painter new york' naturally into body copy than it is 'painter in new york'. So what do I do? Thanks 🙂
Intermediate & Advanced SEO | | StrayCat0 -
Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?
I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex
Intermediate & Advanced SEO | | SeoSheikh0 -
301 Redirect question
Which is the best way to set up the 301 redirect on my main home page? http://horsebuggy.com to http://www.horsebuggy.com Or does it make a difference? Boodreaux
Intermediate & Advanced SEO | | Boodreaux0 -
Which domain should I use?
I own a couple domains that are specific to a product and would like to know which one folks on here recommend. Primary Google Search Term Example: "Tax Bond" Example Domain 1: www.taxbonds.net Example Domain 2: www.tax-bond.net I've done research on here before and have come to the conclusion that hyphenated domains aren't bad (no more than 2 hyphens though). So, do I go for the EXACT search term with the hyphen or do I go for the pluralized search term without the hyphen, even though most people will not add the "s" in the Google search? Thanks, Alex
Intermediate & Advanced SEO | | dbuckles0