Why Keyword Ranking Fluctuate?
-
Hi All,
I have a shoes website and I am working on it from last four months. I am targeting four main keywords but I have some issues with ranking.
First one is that keywords ranking fluctuate many time a day but they remain on the same page.
Second one is that these keywords remain on the same page for 2 to 3 week and than suddenly they drop down in the ranking.
Please help me regarding these issue.
Waiting for replies.
Thanks
-
Just following-up to make sure you have your personalization turned off if you are checking your rankings manually. See Takeshi's answer below.
-
Yes, and too much tweaking can cause problems. IMO
-
Sounds to me like you're seeing these rankings, then you're trying to 'tweak/optimize' these same pages to go higher in the ranking and so those 2-3 weeks are w/ index A and then your new 'tweaked' page Index A version 2.0 gets indexed and throws you into a new ranking/tailspin
-
Like I said, rankings are always changing. Always. Accept that no matter what you do, your rankings will fluctuate, whether your site is four months old or four years old.
As for the rankings drop, it's impossible to say without more specifics. The most common reason these days for rankings drops is over-optimized anchor text, but again it's impossible to say without more specifics.
Assuming it's not a penalty, just focus on creating better content or building more links. That's SEO in a nutshell. If you are able to attract lots of high quality links, Google will tend to rank your site higher and keep you there. Likewise, if your site provides a great user experience and great information, Google will want to show the site to more of its users. Great content also tends to attract great links.
Figuring out why one keyword went up or down a position is not possible given how many factors there are, and is typically not a good use of your time. Focus on the big picture: build a quality site and build links.
-
Takeshi Thanks for you response.
But why the same thing is happening from last four months and domain is also four years old.
Also answer the second question please.
-
Make sure you have personalization turned off. Switch to incognito/private browsing mode on your browser, and make sure you are not logged into your Google account, as these can change rankings. Even what computer you use and your physical location can impact rankings.
Also, keep in mind that rankings fluctuate all the time. This is especially true for new sites, as Google tries to figure out where you "belong" in the search results. Even established sites fluctuate, as Google introduces over 200 changes a year to its algorithm.
Your rankings are never guaranteed and can change at any time. The best you can do is make sure your website provides an amazing experience, and work on building links to build up your link authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My homepage ranks but not my target page.
Hello, I have an issue with one my pages. I have a page about "Bike tours in France+ exclusively that has been existing for almost 8 years. Since day 1 I changed the web address a few times but I have the necessary redirect (actually only 1). I can't find this page (pretty much since day 1) on the keyword "Bike tours France" and I am wondering why ? However, I can find my homepage rank on "Bike tours France" even though it doesn't only talk about "Bike tours in France" instead of my page which is only about "Bike tours in France". I am wondering why only my homepage shows and not the other one. For information, I have about 30 % of my external links that say Bike tours France and that go to my homepage because when I started my website I was only doing "Bike tours in France" Could google say we don't care about your page about "Bike tours in France" because you got so many links to your page with the keywords "Bike tours France" and could it be why I don't see it rank. However, it is index but doesn't show up in search results ? Or could it be the fact that made many content changes over the years on this page and that google is saying I will rank you but it will take years because of so many changes. What can I do to make my page about "Bike tours in France" appear in search results for the keyword "Bike tours in France". Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Reclaiming Ranking positions in Google
We have a website we are working on that was ranking well in Google but since having a hosting upgrade has completely dropped in rankings. When a hosting upgrade was made, the developer added an incorrect robots.txt file that restricted the site from being found, hence resulting in lost rankings. We have since sorted out that issue so the robots.txt is OK. However, ranking results have yet to be reclaimed. We are unsure why these rankings haven't rebounded back, as it has been a while now. The site is https://www.brightonpanelworks.com.au. We have since also attempted to add a sitemap however to help the site be better crawled and to regain rankings, however, it appears that sitemap generators are having problems creating a sitemap for this site and we are not sure why. And we are not sure whether this may relate to why Google has not picked up on pages and ranking results have not be restored. If you have any ideas as to how we can reclaim rankings to the strong positions they were in previously, that would be much appreciated. We believe we may be missing something here that is not allowing webpages to be picked up and ranked by Google.
Intermediate & Advanced SEO | | Gavo0 -
Site Not Ranking- No Reason Why
I have a client with a HUGE website who should be ranking for it's competitive keywords. No penalties, or bad links. Old domain. Not ranking for anything. Client has a huge AdWords spend and my theory is that it's not ranking organically because of the AdWords spend. I can't think of anything other reason. Anyone? Thanks. The keywords I'm trying to rank this client for aren't even competitive.
Intermediate & Advanced SEO | | 01023450 -
New website won't rank for branded keywords in Google, but does in Bing
We launched a website in October www.butterfly.com. The branded product name "Butterfly Body Liners" will not rank until page 2 of Google, but it ranks #1 in Bing. Organic traffic never really picked up so it's not easy to tell if it's been "hit" by any penalty. The strange thing is, this website: http://archive.is/PQZdO is ranking #1. This is an archived version of the site. Does anyone have any insight as to why this is happening?
Intermediate & Advanced SEO | | LaughlinConstable0 -
Why Keyword is not ranking
I have blog website - http://uncutweb.com/ My website ranked for keywords - What Color Shoes To Wear With Gold Dress, Keywords is having Moz Difficulty Score: 35% with A grade moz On page Score. But why my website is not ranked for What Color Shoes To Wear With Purple Bridesmaid Dress or **What Color Shoes To Wear With Coral Dress???**They have less difficulty score and having A grade.
Intermediate & Advanced SEO | | ross254sidney0 -
Ranking stuck
Hello, I have a client with whom we are doing all the "right" things. We have a blog we add relevant content to once a week, we post on facebook, google+, twitter. We have stumbleupon and tumblr links. We have nice high pr links from local non-profits whom we sponsor for charity events. We are in the local citation sites and have 5 real reviews (working on more) But we are stuck anywhere from page 4 to page 2 for most of our keywords, which are all insurance related in the Gainesville area. I would love to hear some fresh ideas! http://dukeinsuranceagency.com , thanks!!
Intermediate & Advanced SEO | | Webzenz0 -
How many links would you need to rank up in page rank?
White hat **** Can 20 website with page rank of 3 make your site rank higher?
Intermediate & Advanced SEO | | spidersite0 -
How do we get individual products to rank ?
Hi, We have a site that sells music and we have been researching SEO and things we can do to help SERPs. We have started on link building and have added links to the footer of our page We have friendly urls, meta tag description added to all products. My question is, Yes we can work on getting keywords to rank better in google, one of ours being buy cds. But when it comes to individual products these keywords and results are useless if people are searching for a CD by artist or title which most do as they know what they are looking for. How do i get better results for all these unique products ? One or more of our competitors constantly show up in first few results for nearly any CD search by artist or title, yet we cant seem to get anywhere near this type of result ? Thanks Chris
Intermediate & Advanced SEO | | PressPlayMusic0