Jobs listing page optimization
-
I've a client with a jobs page. I've found that a high traffic, low competition keyword phrase 'OH jobs' and wish to optimize appropriately. The trouble is that there is hardly any body text and any number of job entry listing. As the listing which all go to individual job description pages, naturally fit the description (part description) OH Job - would it be good to use this description within the anchor text of the links? If so is there a maximum? I've been trawling around SEOmoz and Google Search and have got more and more bogged down!
ta
-
If your client shops local universities for interns and/or employees, those universities will link to your client's jobs page from their careers page(s) as a resource for their students. It is quite a relevant link and there are quite a few universities or colleges in OH... I'd hit them up as well as taking the on page advice that has been listed by Kade and Jesse (and anyone else that chimes in)
-
don't forget image alt and title tags, that might boost your keyword optimization.
-
Ask yourself, "If I was on this page wanting to use it, what would make the most sense to me as a user?" If the answer to that question is, "Yes, it would make sense to put OH Job in the link," then put it in there. If the answer is no, do not put it in there. You want your website to service the needs of your users, not the search engines.
Basically it goes like this, if the keywords you are wanting to rank a certain page for, don't naturally fit within that page, you shouldn't be trying to rank for those keywords. Otherwise you are "spamming" the web. Your users will land on the page, find that it doesn't fulfill their needs, and leave if the keywords don't fit there.
If the keywords do fit on the page, you shouldn't have much trouble ranking for a low comp phrase.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SeoMoz On-Page Rating
Hello everyone! I am just checking the on-page optimization for the website I look after and I am getting some ratings related to the keywords I target for those pages. How should I consider the numeric score I get? (10 on average) Also what is a good score for those pages? Cheers Oscar
On-Page Optimization | | PremioOscar1 -
Duplicate Home Page
Hi, I have a question around best practise on duplicate home pages. The /index.aspx page is showing up as a top referrer in my analytics. I have the rel=canonical tag implemented for the www.mysite.com on both pages. Do I need to 301 the /index.aspx to the mysite.com? I have a lot of links pointing to the /index.aspx (half of those are coming from the mysite.com). www.mysite.com/index.aspx www.mysite.com Many thanks Jon
On-Page Optimization | | JonRaubenheimer0 -
Does the title tag on the home page affect sub-pages?
Hello. I am thinking of changing our home page title tag to include our two most valuable keywords from two of our sub-pages. Would this help the rankings of those two sub-pages? Thank you!
On-Page Optimization | | nyc-seo0 -
"Canonical URL Tag Usage" recommendation in SEOmoz "On-Page Optimization" Tool
Here comes another one related to SEOmoz "On-Page Optimization" Tool. The tool says the following about one of our pages: Canonical URL Tag Usage Explanation: Although the canonical URL tag is generally thought of as a way to solve duplicate content problems, it can be extremely wise to
On-Page Optimization | | gerardoH
use it on every (unique) page of a site to help prevent any query strings, session IDs, scraped versions, licensing deals or future
developments to potentially create a secondary version and pull link juice or other metrics away from the original. We believe
the canonical URL tag is a best practice to help prevent future problems, even if nothing is specifically duplicate/problematic
today. Recommendation: Add a canonical URL tag referencing this URL to the header of the page. Let's say our page is http://www.example.com/brands/abc-brand and on its header we'll place the following tag: Is this correct? I thought the canonical tag was meant for duplicates of the original page, for example: http://www.example.com/brands/print/abc-brand href="http://www.example.com/brands/abc-brand**?SESSID=123** Thanks in advance.0 -
Duplicate Page Content and Duplicate Page Title
Hi All, I'm new in SEOMoz and have some questions after I have already spend 2-3 days trying to resolve the problems identified from Crawling one of my clients websites. I get quite a lot of Duplicate Page Conntent and Page Titles warnings and trying to find a workaround through the forums and posts. I continuously get this error on most of my pages: URL: http://domain.com/benefits with the same Page but with a WWW in front URL: http://www.domain.com/benefits Any advice will be highly appreciated. Thanks, Athos
On-Page Optimization | | athosk0 -
Old pages
I have a site where I have 5,000 new products each year, I never waned to deleted the old pages due to links pointing to them and keywords. But I now have 20,000 plus pages, does having that many pages spread out my link juice or does it effect me in any other ways over having a site with 5,000 pages or should I keep not deleting old pages so I dont loose any links? Along with that I currently do not link to my old pages from my site so Im guessing google does not get to them very often if at all, if you agree to still keep them should I link to them somewhere? Because the products are not that simiiar and they do bring added value I dont think canonical would work here
On-Page Optimization | | Dirty0 -
Page without content
Hey Everyone, I've started an SEO On Page analysis for a web site and I've found a lot of duplicate content and useless pages. What do I have to do? Delete this useless page, redirect or do canonical tag? If I have to delete what is the best way to do? Should I use GWT to delete? or just delete from the server? This URL for example: http://www.sexshopone.com.br/?1.2.44.0,0,1,13,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} There is no content and it is duplicate in reference of this: http://www.sexshopone.com.br/?1.2.44.0,0,1,12,0,0,aneis-evolved-boss-cock's.html [admin note: NSFW page} and the correct page of the product is: http://www.sexshopone.com.br/?1.2.44.0,423,anel-peniano-evolved-boss-cock's-pleasure-rings-collar-white-reutilizavel-e-a-prova-d'agua-colecao-evolved.html [admin note: NSFW page} What is happening is that we have 8.000 pages like this. Useless and without any content. How do I proceed? Thanks!
On-Page Optimization | | luf07090 -
Why has only one page been crawled?
I went over the list of possible reasons, but I don't think any of them apply to the site in question: sarahhueniken.com. Any other reasons only one page would be crawled?
On-Page Optimization | | scottsemple0