Social Media Presence For Medical Equipment Providers
-
Selling medical equipment to everyone from hospitals, nursing homes, & dealers to selling medical equipment to every individual that doesn't have insurance (at great prices) is what we do.
I've had success with some social media but I want to know where you think the biggest social media value is at specifically for a company & website like ours. (www.Ocelco.com).
Thanks!
-
Hmm, well Slideshare, Scribd and Pinterest are the best for direct / leads and sales. LinkedIn can be a lead generator if you join some groups and watch the discussions. Facebook is a brand awareness tool and hardly anything else.
-
Facebook does great with brand awareness and Twitter has been doing good directing leads & sales with coupon codes I've been putting out on it.
It seems like Facebook doesn't generate any sales and very few visitors at that, but a lot more people see our name on it compared to Twitter. And the views from Facebook should still be target market views.
-
That's not a good way to define a goal. Your goal needs to specific, time-bound, achievable and measurable. You need to define your goal before picking a channel or else it's easy to get lost.
-
All of the above.
-
Just thinking out loud here but linkedin would be an obvious choice for the more b2b market contacts. Twitter to connect with journalists and industry news type contacts. Perhaps youtube or similar if you are thinking about how to or demonstration videos and such which might be a way to target individual consumers.
-
If it's B2C Facebook would probably be a good bet. Though, something tells me people will want to keep their medical lives private. Are you sure you want to be on social media at all. What's your goal? Direct leads / sales? Brand awareness?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a Social Analytics Reporting Platform
Hey Mozz'ers- Wondering if yourself or team members us any good social reporting platforms - we are pushing our social media department to become more data driven and want to get some analytics on it. Beyond what we can get out a GA and/or Facebook or each respective platforms tool set - is there a tool you use to bring it all into one place? Thanks!
Social Media | | paul-bold0 -
Social Media Analytics Software?
Hi All, Do any of you have recommendations on basic social analytics software? We are looking for something that's not to expensive, that's easy to use, and measures the basic stuff, hashtag mentions, tweets, likes, etc. Any recommendations would be greatly appreciated. Regards, Margarita
Social Media | | MargaritaS0 -
What is the top 3 things I can do with Social to help SEO, starting today!
Need some help focusing social hours to impcat brand, but also make a SEO impact.
Social Media | | jdcline0 -
How can small businesses use Social Media?
This is a question that has been nagging at me for more than a year now. I've played around on Twitter and LinkedIn, and am a frequent user of Facebook. I really struggle to see how a small business can utilize Twitter, LinkedIn and Facebook. Let's get the obvious, "Tell your friends about your business" post out of the way. I have a friend that posts about his business everyday, the same thing, over and over. I have since blocked his feeds because they are annoying. I always pay attention to when someone makes a post about a new business they are starting because I want to watch and see how they use social media to grow, but it never seems to develop into anything more than a simple "I have a new business." I don't want to be the guy at the neighborhood Christmas party that everyone ignores because they think the only thing I will talk about is my business. I've also tried doing the "Build real relationships on Twitter" approach. It seems like everyone I chose to follow and try to become friends with was a bot. They didn't post anything, but "Inspiring Quotes" and "Random Facts". I think my real question is "How do small business use social media, WITHOUT being annoying?"
Social Media | | kadesmith0 -
Social Media Plugins advice - Google+ Pages - what is best for SEO?
I'm seeking some social media plugin advice, in relation to SEO. This may not be possible to answer yet, or ever? But it could be worth a discussion. As far as i can see, there are two main forms of plugins (taking facebook as an example): 1 that directly connects a user to your brand page on said platform (eg like us on facebook) 1 that allows a user to 'like', 'share', 'recommend' the page that you are on as a sign of respect and/or sharing content For a home page, I am confused as to which one to use, without filling out the whole page with plugins. One objective is to increase fan numbers, the other is to increase content sharing, and possibly SEO? I've noticed that Google has been returning some personalised results based on mine, or my google+ connections +1's. So to the question... Do you think having more fans on the new Google Pages for business accounts will improve SEO to the same, if not higher weighting than a +1 does? and therefore is it more important to get more brand page followers, or +1's of the homepage?
Social Media | | ARMofficial0 -
Is it possible to customize the size and shape of social sharing buttons?
Hello SEO people... I have an important and urgent question. Is it possible to customize social sharing buttons with counter? We are developing a new website and I want to place the social sharing (not the social follow buttons) at a specific location on the website. The space available is not a lot and my developer says that it is not possible to change the size of the button+counter.... please tell me what you guys know about this. And if the answer is 'YEs they can be customized' then please give me a link that I can forward to the boy so that he can work on it. Your answers will be highly appreciated. Regards, MTI
Social Media | | TopGearMedia0 -
If I move my blog from subdomain to root, will my blog lose all of its authority? Social signals?
Moving my blog from blog.site.co.uk to site.co.uk/blog and just wondered if all the social data for each post will be lost including the blog authority which has been built up over time? Is 301 redirects enough to keep any of it?
Social Media | | SDOwner0 -
Social Media and Reporting
Hello All, I am looking for some opinions regarding social media plans. We are looking to provide plans as follows: plan a Facebook/Twitter setup 1 hour training Google Local set up Slideshare 4 facebook posts/mo 4 tweets/mo (original, not syndicated) content brief 2 downloadable objects (slideshows, pdfs, brochures ect) and submitted to slideshare 2 press releases and submitted to pr outlets Plan b Acct set up 1 groupon or living social deal squidoo scribd. flickr setup 2 hour training on tools 8 facebook posts/mo 8 tweets/mo google local 3 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan C Acct set up 1 groupon or living social deal squidoo hubpages scribd. flickr setup 2 hour training on tools 12 facebook posts/mo 12 tweets/mo google local yahoo local 4 press releases 2 downloadable pieces submission to slideshare (with lead generation) content brief Plan D Choose your own adventure this will be where a client can choose up to 4 of the aforementioned services with a 2 hour training session and the price will be custom. I really appreciate your assistance and look forward to your wise responses!!
Social Media | | imageworks-2612900