Knowledge Graph SEO Factors
-
I notice when I search for my clients brand name it pulls up the Google local info and Google+ stuff, knowledge graph etc, as well as a section at the bottom, 'People Also Search For' and lists a number of the clients competitors. However when I search one of the competitors no Google local or knowledge graph stuff comes up. Client obviously wants to limit promotion of the competitors. Does anyone have any experience with this? I know Google Author rank seems to play a factor in knowledge graph results? Are the competitors doing anything on their end SEO wise?
What can be done to limit this?
Thanks for any help!
-
First of all Author Rank is not existing as a ranking factor (yet), so it would be better talking about Authorship.
When it comes to Knowledge Graph, the specific case you are referring to is all about Google Plus Local, hence if you want to appear in box on the right you should have your Google Plus Local page well configured.
in the case of being in the knowledge graph for your own name, be aware that you should be a node in the knowledge graph for really appearing there in a not personalized search. If not, you will appear in the Knowledge box only in personalized searches and to those users who had circled you on Google+. Hence, if you want to appear there - in a personalized environment - the best is being very active on G+, becoming relevant there so that you have a lot of people circling you.
Related to the carousel "Users also searched....", that is build by Google using its own Knowledge Base. Somehow it is a sort of "related searches". For instance, if you search for Danny Sullivan, in that carousel you will find Matt Cutts, Vanessa Fox and others search marketers or people related to search marketing.
So, if you are not seeing yourself in the carrousel, that means that Google does not have such a significant search volume metric for you so to justify you appearing there. But if you are able to do branding so that users start using your name/brand name to search you/your brand, then there's a chance for you to appear also there.
-
So that's what influences the knowledge graph?Good to know. Is there official word from Google on that?
-
Hi there,
My best advise would be to obliterate the competition with positivity. Get a logo or photograph in that knowledge graph section, get as many reviews as you can and make your own website as good as possible.
Google will always recommend competitors (or other results you don't want to be associated with) in one way or another. I think the best course of action is to make your site as good and valuable as possible, if your site is optimised and has a high click-through rate you shouldn't need to worry about the competition.
Hope that helps!
- Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best seo benefit location ( main page text or h1 , h2)?
i have learned that h1 has more value than h2 and h2 has more than h3, but lets say if i want to place my keywords in there. should i include them in the main body or should take advantage of header tags?
White Hat / Black Hat SEO | | Sam09schulz0 -
Negative SEO Click Bot Lowering My CTR?
I am questioning whether one of our competitors is using a click bot to do negative SEO on our CTR for our industry's main term. Is there any way to detect this activity? Background: We've previously been hit by DoS attacks from this competitor, so I'm sure their ethics/morals wouldn't prevent them from doing negative SEO. We sell an insurance product that is only offered through broker networks (insurance agents) not directly by the insurance carriers themselves. However, our suspect competitor (another agency) and insurance carriers are the only ones who rank on the 1st page for our biggest term. I don't think the carrier sites would do very well since they don't even sell the product directly (they have pages w/ info only) Our site and one other agency site pops onto the bottom of page one periodically, only to be bumped back to page 2. I fear they are using a click bot that continuously bounces us out of page 1...then we do well relatively to the other pages on page 2 and naturally earn our way back to page 1, only to be pushed back to page 2 by the negative click seo...is my theory. Is there anything I can do to research whether my theory is right or if I'm just being paranoid?
White Hat / Black Hat SEO | | TheDude0 -
Do Ghost Traffic/Spam Referrals factor into rankings, or do they just affect the CTR and Bounce Rate in Analytics?
So, by now I'm sure everyone that pays attention to their Analytics/GWT's (or Search Console, now) has seen spam referral traffic and ghost traffic showing up (Ilovevitaly.com, simple-share-buttons.com, semalt.com, etc). Here is my question(s)... Does this factor into rankings in anyway? We all know that click through rate and bounce rate (might) send signals to the algorithm and signal a low quality site, which could affect rankings. I guess what I'm asking is are they getting any of that data from Analytics? Since ghost referral traffic never actually visits my site, how could it affect the CTR our Bounce Rate that the algorithm is seeing? I'm hoping that it only affects my Bounce/CTR in Analytics and I can just filter that stuff out with filters in Analytics and it won't ever affect my rankings. But.... since we don't know where exactly the algorithm is pulling data on CTR and bounce rate, I guess I'm just worried that having a large amount of this spam/ghost traffic that I see in analytics could be causing harm to my rankings.... Sorry, long winded way of saying... Should I pay attention to this traffic? Should I care about it? Will it harm my site or my rankings at all? And finally... when is google going to shut these open back doors in Analytics so that Vitaly and his ilk are shut down forever?
White Hat / Black Hat SEO | | seequs2 -
Negative SEO campaign just started against my site. What do I do?
As the question says, I have just got alerts of new links, being clearly a negative seo campaign against my site. We are talking, lots of spammy, rude anchor text type keywords being used. Whilst I only have alerts of a small number (around 30), it has just happened and I know from the type of spammy links they are that more will be coming. So, question is, should I disavow? Do I keep submitting new disavows every few days as more are discovered? Any advice will be greatly be appreciated.
White Hat / Black Hat SEO | | jonathan790 -
Is Yahoo! Directory still a beneficial SEO tactic
For obvious reasons, we have submitted our clients to high authority directories such as Yahoo! Directory and Business.com. However, with all of the algorithm updates lately, we've tried to cut back on the paid directories that we submit our clients to. Having said that, my question is, is Yahoo! Directory still a beneficial SEO tactic? Or are paid directories, with the exception of BBB.com, a bad SEO tactic?
White Hat / Black Hat SEO | | MountainMedia0 -
Are directory listings still appropriate in 2013? Aren't they old-style SEO and Penguin-worthy?
We have been reviewing our off-page SEO strategy for clients and as part of that process, we are looking at a number of superb info-graphics on the subject. I see that some of current ones still list "Directories" as being part of their off-page strategy. Aren't these directories mainly there for link-building purposes and provide Users no real benefit? I don't think I've ever seen a directory that I would use, apart for SEO research. Surely Google's Penguin algorithm would see directories in the same way and give them less value, or even penalise websites that use them to try to boost page rank? If I were to list my websites on directories it wouldn't be to share my lovely content with people that use directories to find great sites, it would be to sneakily build page rank. Am I missing the point? Thanks
White Hat / Black Hat SEO | | Crumpled_Dog
Scott0 -
Rollover design & SEO
After reading this article http://www.seomoz.org/blog/designing-for-seo some questions came up from my developers. In the article it says "One potential solution to this problem is a mouse-over. Initially when viewed, the panel will look as it does on the left hand side (exactly as the designer want it), yet when a user rolls over the image the panel changes into what you see on the right hand side (exactly what the SEO wants)." My developers say" Having text in the rollovers is almost like hiding text and everyone knows in SEO that you should never hide text. "In the article he explains that it is not hidden text since its visible & readable by the engines.What are everyone's thoughts on this? Completely acceptable or iffy?Thanks
White Hat / Black Hat SEO | | DCochrane0 -
Is this SEO correct?
Please view website http://www.staddonsbeds.co.uk. In the footer is the keywords the client is aiming for. These pages have been created separately to the sitemap. Is this tactic and pages white hat seo or is this considered black hat seo such as gateway pages? Could you please confirm Thanks Paul
White Hat / Black Hat SEO | | paulbaguley0