Organic Rankings for the US & Australia
-
I have a site that is ranking well for competitive keywords in the US, but would like to have it rank in Australia as well. Although there's no direct correlation, I'm running large Adwords campaigns in both countries. I've read to write localized content for each region, but not sure if this is effective as it used to be. I've also read to use location markup and microformats. Any feedback would be greatly appreciated.
Thank you in advance
-
All feedback was very helpful. Thanks guys!
-
Hi Nicholas,
It also depends if you are trying to rank for localised terms or localised variations in the Australian market. If so this will require some on page content optimisation and tweaking. Also look at building your SEO back-linking program from domestic sources i.e. .com.au/Australian directories etc.
You really just need to put your head in the space of "What would I do if I were an Australian business"
.Hope this is of some assistance.
-
The thing with Google Australia is that it tends to favor the following things, I have worked in the Australian and US markets for a long time so I see this day in day out.
1. A website which is using a local domain .com.au or .net.au - Australian specific domain names (if you are running off a .com domain make a sub folder or sub domain for the region.
2. Website which is hosted locally in Australia (not as important as above)
3. Local pages and content based for each specific region example - Sydney, Melbourne and Brisbane based content driven pages. (From recent testing Google seems to be placing some focus on local based content for each specific region)
4. Local links and citations also help the overall process.
-
Hi Nicholas,
as an Australian, I know that it is very important for me to rank very well for search engine optimisation and search engine optimization for my international clients. Make sure you localise and not localize.
localisation is integral here both with the search engines and with the sales process.
As a matter if interest have you thought of split testing a new domain or sub domain with web master tools set up differently? Also are you displaying any business location?
Jerem
y
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fetch & Render
Hi I've done Google fetch & render of this page & I have images which Google/customers aren't seeing - how do I identify the problems with this page? http://www.key.co.uk/en/key/chairs
Intermediate & Advanced SEO | | BeckyKey1 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
Keyword Strategy for outside of the US
I posted a similar question a while go, so I will attempt to articulate my question a little better.... I am the owner of an E-Commerce site that operates in Canada. I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by corporate American E-commerce sites. I saw another Canadian e-commerce site try to combat this issue, and I wanted to get some advice on whether this strategy is sound. Here is an example. Well.ca is a large e-commerce site in Canada. They take a competitive product like a "Tide Lundry Detergent" and include local and intent terms in their page titles. For example "Buy TideLaundry Detergent from Canada at Well.ca - Free Shipping". If a Canadian shopper searches for "Tide Laundry Detergent", they are going to find results for amazon.com, ebay.com, Tide's website, etc.. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks and arguably serves the customer with those intentions much better. I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results? Thoughts?
Intermediate & Advanced SEO | | evan890 -
Cannot Increase Ranking For a Keyword Phrase
I've been working on the keyword phrase, "Niceville Assisted Living" for the website: http://nicevilleassistedliving.com and my increase in rankings has pretty much stalled. When I first started working on this website, a lot of the content was duplicated (which we took care of by plugging in unique content), there were locations listed on the homepage that were throwing my rankings off, I've created blog posts each week (we've even tried posting one post every day for a week), added the Facebook feed to the homepage, corrected errors in the theme, and I'm trying to get a resources page built. I know content is a very, very large part of SEO.. but it seems like the content I am plugging in isn't helping. There aren't any errors in Webmaster Tools and my keyword density is fairly close to the website ranking #1. I think my biggest problem is backlinks. Other websites have quite a few whereas the website I'm working on doesn't have any (I'm working on that, but the number I have doesn't compare to the websites ranking in the top three). I'm stumped as to what to do next. Does anyone have suggestions to improve the ranking for this keyword phrase?
Intermediate & Advanced SEO | | ReviveMedia0 -
Significant drop in web rankings
We have two websites and last week we had a significant drop in search engine rankings. Some of these search rankings we have been top 3 for the past 5 years and now we are not in the top 20. Last weekend we changed our hosting provider and IP addresses for the first time in over 7 years. Now is there a way we could work out if we have been hit by the latest Penguin update or if the change in hosting / IP has caused these drop in rankings? I would appreciate any thought or ideas at all.
Intermediate & Advanced SEO | | Jacksons_Fencing0 -
Ranking stuck
Hello, I have a client with whom we are doing all the "right" things. We have a blog we add relevant content to once a week, we post on facebook, google+, twitter. We have stumbleupon and tumblr links. We have nice high pr links from local non-profits whom we sponsor for charity events. We are in the local citation sites and have 5 real reviews (working on more) But we are stuck anywhere from page 4 to page 2 for most of our keywords, which are all insurance related in the Gainesville area. I would love to hear some fresh ideas! http://dukeinsuranceagency.com , thanks!!
Intermediate & Advanced SEO | | Webzenz0 -
Interesting PAGE RANK flow
I have a website with PR2 at the home page. In the top menu, i have a link to 4 different pages. All but one have PR1. The only difference is that the page that doesn't have the PR1, is a page where the content has been loaded using Ajax. This page says "Without qualify" Strange or logical?
Intermediate & Advanced SEO | | Barbio0 -
Massive drop in organic rankings - but strange issues
Hi guys, We experienced a massive drop in organic rankings on Saturday 29 October, a drop of around 80%.
Intermediate & Advanced SEO | | cashchampion
I have received no notifications in webmaster tools
The site still ranks for its name so we are not banned
The site has been around since 2007
My mozrank and trustrank are very high (higher than sites that now still rank while we don't)
The strange this is the homepage doesn't rank for the main keyword (which it always did), but now a deeper page ranks for the main keyword, albeit on page 4.
Quite a few of our sites were affected, even though they target different industries, different countries, with different hosts, different unique content, different links (for one we havent even started link building and it was getting 250 UV per day, and now 8). I am completely confused by this.
Any advice or direction would be extremely helpful. Thanks so much0