Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Google Deals with States and State Abbreviations
-
I am in the process of doing research on building content for some state to state transactions. Through our PPC ad history I can see people have searched relatively evenly for full state names versus state abbreviations. Texas vs TX or California vs. CA. If I do a google search for one of our key terms with the state abbreviation, it seems that google returns results with the full state name and bolds the full state name in the meta description even though only the abbreviation, and not the full state name was part of the search. I guess I'm trying to figure out if its worth me building out and targeting two sets of content...one around the full state names and one around the state abbreviations.
Any advice?
-
Hi Chris
I generally agree with "xvp's" answer. Google for the most part can pick up the distinction between the state and abbreviation. What you can do is check search volume (if there is any) for each - optimize for the one most searched for in key places like the title tag, but just make sure to include variations within the content if possible. Like include the abbreviation in the meta description if you've written it out in the title tag. But you definitely don't need to create separate pieces of content or anything just to target one or the other.
-Dan
-
Hi Chris,
Google recognizes both, and will show results for both on a search for one (either abbreviation or full name), but they are still working out this kinks. Issues like Google not being able to distinguish between words with more than one meaning like "OH" as the state abbreviation and as the expression, "IN", "OR" etc. They also still treat key phrases as separate in some cases, so if the phrase is searched I would target both. If you must choose, go for the full name.
Hope this makes sense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google ignore duplicate meta descriptions?
Hi there SEO mozzers, I am dealing with a website that has duplicate meta descriptions (we know is bad).As a punishment, Google totally ignores the meta descriptions and picks content from the website and displays it in SERP. I already read the https://moz.com/blog/why-wont-google-use-my-meta-description but I was wondering if there is more information/knowledge out there. Any tips are appreciated!
Intermediate & Advanced SEO | | Europarl_SEO_Team0 -
Sitemaps during a migration - which is the best way of dealing with them?
Many SEOs I know simply upload the new sitemap once the new site is launched - some keep the old site's URLs on the new sitemap (for a while) to facilitate the migration - others upload both the old and the new website together, to support the migration. Which is the best way to proceed? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Pure spam Manual Action by Google
Hello Everyone, We have a website http://www.webstarttoday.com. Recently, we have received manual action from Google says "Pages on this site appear to use aggressive spam techniques such as automatically generated gibberish, cloaking, scraping content from other websites, and/or repeated or egregious violations of Google’s Webmaster Guidelines." . Google has given an example http://smoothblog.webstarttoday.com/. The nature of the business of http://www.webstarttoday.com is to creating sub-domains (website builder). Anyone can register and create sub-domains. My questions are: What are the best practices in case if someone is creating sub-domain for webstarttoday.com? How can I revoke my website from this penalty? What should i do with other hundreds of sub-domains those are already created by third party like http://smoothblog.webstarttoday.com? . Why these type of issues don't come with WordPress or weebly. ? Regards, Ruchi
Intermediate & Advanced SEO | | RuchiPardal0 -
Limit on Google Removal Tool?
I'm dealing with thousands of duplicate URL's caused by the CMS... So I am using some automation to get through them - What is the daily limit? weekly? monthly? Any ideas?? thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Google places keyword variations
Hi all, I have a site that is ranking #1 in Google Places for its main <city><keyword>search... but it does not rank for any of its basic keyword variations, which I find very confusing.</keyword></city> ie (just an example) Chicago Caterer (ranked #1 in google places)
Intermediate & Advanced SEO | | x2264983x
Chicago Caterers (not ranked in google places)
Chicago Catering (not ranked in google places)
Chicago Catering Company (not ranked in google places)
Chicago Catering Companies (etc..) How can I secure a google places ranking for these simple keyword variations? Do I build links to the google plus page using that anchor text? Do I get citations that contain that keyword somewhere on the page? Do I optimize for these keyword variations on the actual website itself? (not the places listing). Obviously I don't stuff these keywords into the google places listing. Any help would be much appreciated!0 -
Subdomain for every us state?
Hi, one of our clients has an idea of making subdomains from his main website to sell his online advertisements in all states in USA. f.e: texas.web.com atlanta.web.com He wants to have a subdomain for every state and there to be information related only or mainly to this state? I am not sure about is this a good idea? What is your opinion about it?
Intermediate & Advanced SEO | | vladokan0 -
Indexed Pages in Google, How do I find Out?
Is there a way to get a list of pages that google has indexed? Is there some software that can do this? I do not have access to webmaster tools, so hoping there is another way to do this. Would be great if I could also see if the indexed page is a 404 or other Thanks for your help, sorry if its basic question 😞
Intermediate & Advanced SEO | | JohnPeters0 -
Check Google ban on domainname
Hello all, If I wanted to know if a domainname has a google ban on it would the following be a good idea to test it. Place an article on the domain page with unique content and then link to the page so its gets indexed and then link to the article from a well indexed page. If it doesn't get indexed there might be a ban on the page, if it does get indexed there is no ban on the page... Or are there other points I should keep in mind while doing this. All help is very welcome. Cheers, Arnout
Intermediate & Advanced SEO | | hellemans0