Do organic penaltys affect paid prominence?
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This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes.
And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?
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Ppc and organic are completely seperate. I have a client that got hit really bad from panda, so they started ppc while they cleaned up their website content...their Ppc ads were in position 1, while their organic listings were below page 5. I didn't notice low quality scores, or high cpc, from their Adwords campaigns, so I don't think ppc and organic results are related at all
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And even Google has said that buying AdWords does nothing to boost your organic results.
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Organic penalties do not affect paid placements. They are completely different products.
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