Do organic penaltys affect paid prominence?
-
This is a hypothetical question, we're pitching to a potential client tomorrow and I noticed they currently rely almost entirely on AdWords but engage in some pretty sketchy link building schemes.
And so that got me thinking, is there any evidence to show that when a site is penalised for their organic results it has an affect of any kind of paid searches?
-
Ppc and organic are completely seperate. I have a client that got hit really bad from panda, so they started ppc while they cleaned up their website content...their Ppc ads were in position 1, while their organic listings were below page 5. I didn't notice low quality scores, or high cpc, from their Adwords campaigns, so I don't think ppc and organic results are related at all
-
And even Google has said that buying AdWords does nothing to boost your organic results.
-
Organic penalties do not affect paid placements. They are completely different products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid vs. Organic for Brand
HI We've seen a huge drop paid campaigns for impressions on brand terms YOY - 37,140 vs. 792. Our impression share is still high. Organic is higher this year for impressions also. An agency manage created the campaigns for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic - could it be organic showing instead of paid ads for brand terms? Paid is fairly new to me, so just doing some fact finding Thanks!
Paid Search Marketing | | BeckyKey0 -
Search Volume, Organic Rankings and Adwords
Hi, I hope you can help. And if this has been answered before, I apologise. Just spent two hours searching but couldnt find much at all. So I have this website, and it ranks in the top 10 for around 150 keywords. Its fairly niche market for targeting the UK market, but subject is for a local area, its got a good optimised site, no link issues, works well, good UI etc. Problem I have is this. It used to get a fair amount of organic traffic a few years ago to generate around 30 leads a day, and back then that was from just one keyword. Today, we may get one a lead a day from organic even though we rank for a lot more keywords and our exposure all round is good. However, we also pay for adwords to make up for the lost leads, the same keywords we are ranking for organically! So we bid on adwords and get our 30 leads with the same keywords and monthly search volume as we have organically, yet we dont get any leads for those keywords organically. So Adwords produces leads, organic doesn't, but they are the same keywords and rank next to each other. How does that work? So my question is, why do our organic keywords that rank just under the adwords that we bid for, with the same monthly searches, only give us 1 lead a day (when they used to give us 30) and adwords now give us 30 leads a day? Thanks James
Paid Search Marketing | | jaimo6930 -
Campaign Tagging (Medium) for Paid Social
If we tag our paid social links with medium=cpc, will that traffic and conversions rollup under social or paid search in the channel reports? The other option we're considering is tagging with medium=social. Thanks,
Paid Search Marketing | | SDLOnlineChannel
Greg0 -
PPC sessions being counted as organic in GA
I am coming across a very frustrating phenomenon in one of my PPC campaign reporting. In short: I believe that GA is counting some of my PPC sessions as organic (not provided). Has anybody come across this before? I believe they are being counted as organic because of the following: the website is brand new and does not rank for anything but their branded terms the few keywords showing up in GA are the terms we target our PPC towards the amount of sessions of Paid Search (in channels) and AdWords sessions don't match up (The number of actual PPC clicks is substantially higher than the Paid Search sessions) PPC clicks and sessions don't even match up in the AdWords part of GA GWT shows 0% CTR for any non branded terms Tell me I am crazy, but I really don't think I am. I just don't have the hard evidence to back it up. Any help is greatly appreciated.
Paid Search Marketing | | Rebecca.Holloway0 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
PPC landing page cannibalizing the Organic page's juice?
I have a PPC campaign pointing to a custom landing page.
Paid Search Marketing | | Rich_Coffman
I also have a different webpage for the same product that is optimized to rank organically (on the same site). Should I noindex the PPC landing page so it doesn't steal the thunder from my organic webpage? If so, does noindex damage the adwords quality score? Should I just give the PPC landing page a different Title tag that doesn't cannibalize my organic page and call it a day? Does a PPC landing page need a title tag for a better adwords quality score? Thanks!0 -
No paid results for specific search term?
Just doing some research for a potential PPC campaign. For the search terms I'm looking to target, no paid results appear wither above or to the right of the organic SERPs. Does anyone know the reason for this? Search term "Cigar Merchants" Is this because the search term is smoking related? Thanks!
Paid Search Marketing | | underscorelive0 -
Yahoo Showing Adwords URLS in Organic Results
a client is getting adwords campaign url's showing up high in the SERPs, like 2 spots under the original page. The actual unique page is number one, and number three is the same page except the url is pulled from and adwords click My guess is that yahoo is crawling adsense and mistakenly following it as a link. It's crazy that it ranks on the 3rd page though... At the same time I have recently seen 25 pages deindexed in Google! How could this happen - could these two be related. I read this forum post about similar things happening in yahoo to their site Could this be a duplicate content issue (copyscape is showing no duplicate content) or are my pages getting indexed for some other reason?
Paid Search Marketing | | imageworks-2612900