For years in top 3 organic for most popular keyword; now 17th :(
-
For years, my website was in top 3 organic positions for out most popular keyword; now after the latest google algorithm update we are 17th This is severely affecting our sales and I need ideas on how to improve our position.
What areas do I need to look at to help correct this drop in organic ranking?
My website is **r a d i a n t g u a r d . c o m **
Thanks, Rhonda
-
Something I forgot to mention --- I tried going to your site from your profile and the link was broken. Might wanna fix that. It goes to http//www.---- (colon is missing)
Good luck!
-
Seriously. It will honestly be incredibly beneficial and may in itself get your rankings improved.
When I joined my current company they were hesitant to change their website for the same reasons. I rebuilt the site and launched it a few months ago and we have seen drastic improvements in ranking and conversion ever since.
Go for it! My money says you'll see a marked improvement.
-
We've been hesitant to change much for fear of losing rankings.
Glad you are looking into a new design.
Instead of going into this with a feeling of fear, try to change your mentality to a "we are going to make major improvements in the design, major improvements in the SEO and major improvements in the conversion rate."
Start thinking Win, Win, Win as you do this and bring in expertise if you feel that you need help in one or more areas. Invest one time and reap the benefits for years.
(I strongly agree with Jesse about the design. It is really labor-intensive to look at your products. I can imagine visitors landing and leaving immediately. I would.
Keep in mind that you are selling a techie product and techie people are probably the buyers. You don't want to look like a noob.
-
Thanks guys! It's been a couple of years since we've updated our website. We've been hesitant to change much for fear of losing rankings. Guess that's not a problem now. I'll look into a face-lift.
-
Hi Rhonda,
Have to agree with Jesse, even if you complete the SEO, it's not too much point having a website at the top of Google with lots of traffic that can't convert based on the design.
Fix up internally, while you build and expand externally. It will require a sustained commitment to SEO and online marketing as your competition will continue working also.
-
Well it sounds like you have competition now. Time to start a link building campaign, grow some strong original content via blogs/youtube/social media and get people to organically link to your site. IE - SEO-it-up!
Slightly unrelated - When was the last time your site had a face lift? Not to be critical, but I'd suggest perhaps looking into modernizing the layout a bit better. It looks old and dated and a bit clunky. For a brief moment I thought you were using frames... it's like that. The big banner in the middle at the bottom is full of horribly pixelated images and the layout is worn.. Again, not trying to be mean I'm just saying UX is everything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage and keywords
hello, another problem i am facing is that if i see in my rankings over 90% of keywords are connected with my home page. When i go to moz pro in Page Optimization Score wanting to optimize the page to rank better there are some propositions the issue is that it is impossible to have over 100 keywords in home page title to optimize it better for each one of these. I have more specific build more specific sites for many of these keywords in the site but google continues to rank all those keywords for the home page and not for the more specific page that could also be optimized for every keyword it deals with. In adition the question i posted in moz with url: https://moz.com/community/q/greek-language-distinctiveness is also mainly connected with above issue. Please help thanks
On-Page Optimization | | anavasis0 -
Duplicate lower and uppercase keywords
I get significantly different report cards for the same keywords with and without uppercase letters on the same URL. The only difference between the two sets of keywords is the first letters of every keywords, e.g.: "Air freight" - results in an "F"
On-Page Optimization | | DigiTeamatDSV
"air freigth" - results in an "A" Should I stick to lowercase keywords only - and won't the search engines ignore the case anyway?0 -
Keywords & ranking
I am working for a social networking site called Yookos. Much our content is user-generated. How can i add keywords onto the site to make sure our site appears in the SERPS? Also what techniques can i use to make our social site rank highly? Do the other SEO techniques apply here?
On-Page Optimization | | seoworx1230 -
Can you expound why i have to avoid using meta keywords?
I'm using the on page report card and it tells me that i have to avoid using meta keywords.I'm a little bit confused. I thought that it's important to use it all the time so search engine can better index the site. if I use SEO Quake it will tell me in the diagnostic test that I need to input keywords.
On-Page Optimization | | jsevilla0 -
Is there a report in SEOMoz that will show me what keywords each page ranks for on my site?
I would like to find all of the keywords not just the keywords that I specified in the tracking section.
On-Page Optimization | | Court_H0 -
Keyword Cannibalization
How harmful can be a keyword cannibalization? And what is the solution to this problem?
On-Page Optimization | | Alexsmenaru0 -
Singular X Plural on keywords
Hi there... I´s always confused about which one should I focus, keywords in singular or plural. Some says: "look at Google Insight and look which one has more traffic", other says "go for the plural, because you´ll get both keywords at the same time (ex: dogs and _cat_s). Which one is the right way ?
On-Page Optimization | | e-Lustre1 -
Repeat Keyword Phrase or Use Variations
Is it better to repeat a keyword phrase on a page's text that you have already used once, or to use a different variation of the keyword phrase?
On-Page Optimization | | SparkplugDigital0