Automatic subdomain redirection programmed over a given period?
-
Hi all,
I have a technical problem that is quite beyond my "expertise", and I'm wondering if someone can help me to find a way to handle this.
My website automatically changes appearance and some content as well twice a year (summer and winter), and we also change the sub domain, like this:
- September to may > www.nameofmysite.com
- and june to august > summer.nameofmysite.com
I know it's a bit tricky, and we're doing this with a 303 redirection and will also provide a possibility (via a button) to switch beetwen "seasons".
To sum up, during the "summer" I've got:
http://summer.nameofmysite.com/webzine/news/name-of-my-page.html
and during the "winter":
http://www.nameofmysite.com/webzine/news/name-of-my-page.html
As you can see, it's the same content, with a temporary redirection 303.
Thanks you very much in advance!
Simon
-
Hi Simon,
I agree with Chris comments. The way you're implementing the "seasonality" update is certainly not the most SEO friendly nor the easiest to implement (by replicating your entire structure in your main and a sub-domain, which is not the best from a user experience, architecture and crawling perspective, even if you manage to not fall into content duplication issues by using canonicals or noindex, follow meta robots).
There are many websites that update their content based on the season, for example, take a look at how Zappos does it, by enabling many offers in the available spots of their home page, giving them enough visibility, that take the user towards a internal landing pages gathering the offers targeting that season (which are the ones that will rank for those season keywords and you can re-use each year) or directly to the categories of the type of products in offers. If you need to update your look and feel you can do it without touching the Website structure, by updating your menu, text, background colors through CSS and even enabling some additional design elements, that won't affect the site architecture.
I hope this helps!
-
Would having two home pages, each with primary navigation to the current season's site and the footer having navigation for the other season site work and then switching those home pages out as seasons change be a solution?
But, if the content is the same between the two domains, why have two domains in the first place?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects delay in picking up
Hi I have been involved in the redesign/development of a website which has up until now had a lot of international traffic. On day of migration I uploaded all the 301 redirects to the website (wordpress) using Simple 301 redirect plugin. I tested a number of them and they appeared to be working. I also submitted the new sitemaps to Search Console. Since migration international traffic - particularly from countries such as india, Phillipines, Sri Lanka etc have significantly dropped off whereas the local traffic and some of the international traffic such as USA has remained fairly consistent. Looking at Analytics and entrances recently it appears as though search results are/were showing a number of pages with 404's (one in particular which received significant traffic and for which I had created a 301 redirection) - I have checked this page using the old url and it re-directs correctly for me and today asked a colleague in India to also check - he is getting the redirection fine. Does Google.in take a significantly longer time to pick these up in search results? Or am I missing something?
Technical SEO | | musthavemarketing0 -
301 Redirect Timing Questions
Hey all, Quick question on 301 redirects and the timing of creating them when transitioning from an old site to a new site. Does the timing matter? Can redirects interfere with DNS propigation (which seemed to happen to us when we did redirects minutes after redirecting someone's DNS A record to now point to the new site) And lastly, how long AFTER a new site launch can one still submit redirects and not lose the google juice? All the best,
Technical SEO | | WorldWideWebLabs0 -
Redirect them to some other related pages in your website
dear sir, i found 404 errors in my google adsense account as well google webmaster tool. how can i escape from these errors. and also tell me why can i increase google click rate. my google rate is so low.
Technical SEO | | learningall0 -
Safe way to auto geo redirect
Hi, looking for a second opinion on this please.... I own a couple of web stores, one targets UK and the other USA (they are both the same store more or less just different products targeted at different location). The uk runs on a .co.uk domain and the US on a .us domain. Is there a safe way that I could auto redirect search engine traffic to the right location? Let's say the toys page of the .co.uk is ranking well in google uk and appears high in google us too, obviously I would want the USA users to visit the toys page for the US store rather than the UK one. Ideally I would employ a geo redirect script so if a USA user clicks on the UK domain they are redirected to the USA site but would Google frown on that? Hope that makes sense? Thanks
Technical SEO | | GrumpyCarl0 -
Domain redirect
Recently we launched a site under a new domain, the site is doing well under the URL. Client calls me today and would like to have another domain he owns point to the new site. The domain he has has no history and no content. He is under the impression that people are looking for him by typing in www.domainxyz.com. I attempted to explain otherwise to him, but I lost. Question, what are the drawbacks of taking this domin and doing a perm redirect via . Httpaccess file?
Technical SEO | | VanadiumInteractive0 -
Redirect or not to redirect
We are rebuilding a website and try to get rid of errors. The content remains exactly the same but we correct the code and make it load faster. The site has quite many backlinks and I can't decide whether to remove .html endings from the urls and 301 redirect to the new ones or leave them with the older ending. If I remove the endings how much of the link juice will be passed? Anyone any idea?
Technical SEO | | sesertin0 -
Redirecting a domain
I was setting up a new campaign and received the following error from Roger Robot. "We have detected that the domain www.sitename.com and the domain sitename.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here." I know about redirecting a PAGE using 301 Redirects and how to specify the www. canonical in Google webmaster tools, but is there a "DOMAIN" redirect that I'm missing. What would you suggest doing given the error message above. Thanks, Bill Sqnch.jpg
Technical SEO | | Marvo0 -
301 Redirects
Last year we merged 3 websites into 1 website and launched the new site in February. When developing the new site I created 301 redirects for all the pages from the old sites to the new site. Unfortunately when the new website was created the URLs were not optimised for search engines. I now need to optimised the page URLs. In theory I need to create new 301 redirects from this existing pages to the new optimised URLS. I am concerned that in a few years I might end up with a string of 301 redirects and if I break some links I might loose some ranking. How many redirects will link juice work for? I hope I'm clear here, if not I've attached a image showing what I'm doing. Thank you. unledfh.jpg
Technical SEO | | Seaward-Group0