Automatic subdomain redirection programmed over a given period?
-
Hi all,
I have a technical problem that is quite beyond my "expertise", and I'm wondering if someone can help me to find a way to handle this.
My website automatically changes appearance and some content as well twice a year (summer and winter), and we also change the sub domain, like this:
- September to may > www.nameofmysite.com
- and june to august > summer.nameofmysite.com
I know it's a bit tricky, and we're doing this with a 303 redirection and will also provide a possibility (via a button) to switch beetwen "seasons".
To sum up, during the "summer" I've got:
http://summer.nameofmysite.com/webzine/news/name-of-my-page.html
and during the "winter":
http://www.nameofmysite.com/webzine/news/name-of-my-page.html
As you can see, it's the same content, with a temporary redirection 303.
Thanks you very much in advance!
Simon
-
Hi Simon,
I agree with Chris comments. The way you're implementing the "seasonality" update is certainly not the most SEO friendly nor the easiest to implement (by replicating your entire structure in your main and a sub-domain, which is not the best from a user experience, architecture and crawling perspective, even if you manage to not fall into content duplication issues by using canonicals or noindex, follow meta robots).
There are many websites that update their content based on the season, for example, take a look at how Zappos does it, by enabling many offers in the available spots of their home page, giving them enough visibility, that take the user towards a internal landing pages gathering the offers targeting that season (which are the ones that will rank for those season keywords and you can re-use each year) or directly to the categories of the type of products in offers. If you need to update your look and feel you can do it without touching the Website structure, by updating your menu, text, background colors through CSS and even enabling some additional design elements, that won't affect the site architecture.
I hope this helps!
-
Would having two home pages, each with primary navigation to the current season's site and the footer having navigation for the other season site work and then switching those home pages out as seasons change be a solution?
But, if the content is the same between the two domains, why have two domains in the first place?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Redirect multiple domains to 1 domain or not?
Hi there, I have client who has multiple domains that already have some PA and DA. Problem is that most websites have the same content and rank better on different keywords.
Technical SEO | | Leaf-a-mark
I want to redirect all the websites to 1 domain because it’s easier to manage and it removes any duplicate content. Question is if I redirect domain x to domain y do the rankings of domain x increase on domain y? Or is it better to keep domain x separately to generate more referral traffic to domain y? Thanks in advance! Cheers0 -
Backlinks that go to a redirected URL
Hey guys, just wondering, my client has 3 websites, 2 of 3 will be closed down and the domains will be permanently redirected to the 1 primary domain - however they have some high quality backlinks pointing the domains that will be redirected. How does this effective SEO? Domain One (primary - getting redesign and rebuilt) - not many backlinks
Technical SEO | | thinkLukeSEO
Domain Two (will redirect to Domain One) - has quality backlinks
Domain Three (will redirect to Domain One) - has quality backlinks When the new website is launched on Domain One I will contact the backlink providers and request they update their URL - i assume that would be the best.0 -
Redirects
Hello, i would like to ask which is the best redirect to use in a website now i have all my links to go to https://www.anavasis.gr Which is the best between: https://www.anavasis.gr https://anavasis.gr https://www.anavasis.gr/index.php https://anavasis.gr/index.php thanks in advance
Technical SEO | | anavasis0 -
Is this a correct use of 302 redirects?
Hi all, here is the situation. A website I'm working on has a small percentage of almost empty pages. Those pages are filled "dynamically" and could have new content in the future, so, instead of 404ing them, we automatically noindex them when they're empty and remove the noindex once they have content again. The problem is that, due to technical issues we can't solve at the moment, some internal links (and URLs listed in sitemaps) to almost empty pages remain live also when pages are noindexed. In order not to waste Google crawler's time, sending it to noindexed pages through those links, someone suggested us to redirect those pages to our homepage with a 302 (not a 301 since they could become indexable again, so it can't be a permanent redirect). We did that, but after some weeks Search Console reported an increase in soft 404s: we checked it and it is 100% related to the 302 implementation. The questions are: is this a correct use of 302 redirects? Is there a better solution we haven't thought about? Maybe is it better to remove 302s and go back to the past situation, since linking to noindexed pages isn't such a big problem? Thank you so much!
Technical SEO | | GabrieleToninelli0 -
Redirect for Soft 404 or 404?
I have a client site that displays properties from the MLS. Once these properties sell they're removed from the MLS and they stop showing up on her site. This would result in a 404 error, but right now any property that's not being found is being 301 redirected back to the property page. I see how this makes sense for a user, but Google is saying there's an increase in Soft 404 errors and I've read that this could negatively affect organic traffic. Should I keep the redirect for removed properties or should I have it serve a 404 with a message that the house you're looking for may have sold and link to the property page? Is it better to have Soft 404 errors or 404 errors?
Technical SEO | | JaredDetroit0 -
Removing Redirected URLs from XML Sitemap
If I'm updating a URL and 301 redirecting the old URL to the new URL, Google recommends I remove the old URL from our XML sitemap and add the new URL. That makes sense. However, can anyone speak to how Google transfers the ranking value (link value) from the old URL to the new URL? My suspicion is this happens outside the sitemap. If Google already has the old URL indexed, the next time it crawls that URL, Googlebot discovers the 301 redirect and that starts the process of URL value transfer. I guess my question revolves around whether removing the old URL (or the timing of the removal) from the sitemap can impact Googlebot's transfer of the old URL value to the new URL.
Technical SEO | | RyanOD0 -
302 Redirect from HTTP to HTTPS
Hi Guys One of our client's website is having 586 linking unique domains to http://www.XYZ.com.au (to home page only). They have migrated their site to https://www.XYZ.com.au so all of their site pages are on HTTPS now instead of HTTP. The HTTP version of the home page is 302 redirected to HTTPS therefore we think they are not getting all the link juice of 586 linking domains and would like to recommend to change their 302 to 301. However we have not seen any ranking drop due to this migration and redirect in place. The new HTTPS site/redirect is live from last 2 months now. So not sure its worth recommending 301 or not? Does this mean Google is picking up this 302 redirect as normal and attributing all link value to HTTPS version? Please can anyone share their thoughts on recent Google interpretation of 302 from HTTP to HTTPS? Thanks
Technical SEO | | JamesDixon700 -
Redirect or not to redirect
We are rebuilding a website and try to get rid of errors. The content remains exactly the same but we correct the code and make it load faster. The site has quite many backlinks and I can't decide whether to remove .html endings from the urls and 301 redirect to the new ones or leave them with the older ending. If I remove the endings how much of the link juice will be passed? Anyone any idea?
Technical SEO | | sesertin0