Does link juice pass along the URL or the folders? 10yr old PR 6 site
-
We have a website that is ~10yrs old and a PR 6. It has a bunch of legitimate links from .edu and .gov sites. Until now the owner has never blogged or added much content to the site. We have suggested that to grow his traffic organically he should add a worpress blog and get agressive with his content.
The IT guy is concerned about putting a wordpress blog on the same server as the main site because of security issues with WP. They have a bunch of credit card info on file.
So, would it be better to just put the blog on a subdomain like blog.mysite.com OR host the blog on another server but have the URL structure be mysite.com/blog?
I have tried to pass as much juice as possible.
Any ideas?
-
This is very helpful information! I believe this is what the admin had proposed. I just wanted to double check with you guys.
I will have to check into the cc info. I am not sure exactly what they have.
Thanks!
-
hmmmm..... yeah I am not sure. I will check into that.
-
The Reverse Proxy capabilities of both Apache and IIS are designed to do exactly what you're trying to do, Jason. A reverse proxy allows you to host the WordPress installation on any server, then proxy it so it shows to the users as served from yourdomain.com/blog.
You definitely want the new blog to sit at yoursite.com/blog if you want it to help the ranking value of the primary site.
Reverse proxies are not trivial to set up, but they're not that difficult for an experienced system administrator - especially in this case as you are building the WordPress blog from scratch (far fewer redirection hassles)
As EGOL notes though - if you have actual cc data stored, you better make sure it meets compliance whether you do the revers proxy or not. If you just mean you have PIO (Personally Identifiable Information) like name, address etc on that server, then a reverse proxy can help keep potential WordPress security issues from compromising that.
Here's a Moz blog post/infographic on reverse proxies as a primer.
Hope that helps?
Paul
-
Why do they have CC info on file? Are they PCI compliant?
I would get rid of the CC data or put it in the hands of a very secure service provider.
I would do that for security and so that I could place the blog in a folder on the primary domain.
-
If you can put the blog in a subdirectory such as www.mysite.com/blog, then that would be ideal because the link juice will be preserved on your site. If you put the blog in a subdomain like blog.mysite.com, then the search engines consider them to be two separate sites and thus the link juice is split between the two sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Question] 880 old back links suddenly disappeared from google console
Hi everyone Last month I bought a premium domain from an auction, right after I bought the domain, I added it into google webmaster tools. It showed me site traffic, and 893 backlinks. So until today, all those backlink count was there. And when I checked the console today, it shows only 13 new backlinks which I started building last week. what has happened to all those old 880 old backlinks?I checked from Moz, those backlinks are still there. Am i doing something wrong? Or is this another Google dance? URL https://goread.io
Intermediate & Advanced SEO | | gizmos120 -
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
In Google Search Results ....Is it a site link or what? How to get this?
Hello Experts, When I search in google any keyword like abcd in search results for one website after meta description there are showing few links of website ( image attached ) Can you please let me know what is this & how to achieve such type of links? Thanks! mdJBLYb
Intermediate & Advanced SEO | | wright3350 -
Why is this url redirecting to our site?
I was doing an audit on our site and searching for duplicate content using some different terms from each of our pages. I came across the following result: www.sswug.org/url/32639 redirects to our website. Is that normal? There are hundreds of these url's in google all with the exact same description. I thought it was odd. Any ideas and what is the consequence of this?
Intermediate & Advanced SEO | | Sika220 -
New site causes massive drop off in ranking, old site restored how long to recover?
Hello, We launched and updated version of our site, mainly design changes and some functionality. 3 days after the launch we vanished from the rankings, previous page one results were now out of the top 100. We have identified some of the issues with the new site and chose to restore the old well ranking site. My question is how long might it take for the ranking to come back, if at all? The drop happened on the third day and the site was restored on the third day. We are now on day 6. Using GWT with have used fetch as Google and resubmitted the site map. Any help would be gladly received. Thanks James
Intermediate & Advanced SEO | | JamesBryant0 -
Site wide links removal
A website of mine has about 4,000 backlinks of which 2,500 of them are coming from one website to the homepage and about 6 internal pages. These have been built up over about 5 years, mainly via article posts. The site was recently hit via penguin 2.0 but has only had natural links built so i'm wondering if the sitewide links are in fact the issue? The website linking to mine is an authority source within its niche but the concern is the amount of backlinks coming from this one site and if it may now be seen as having a negative impact. When ive reviewed the links from this one site via a backlink removal tool about 80% seem fine and suggestions are to remove about 20% of the backlinks. Would you keep all the sitewide backlinks or remove them?
Intermediate & Advanced SEO | | jazavide
Have you come across a similar situation and how did it affect ranking/traffic?0 -
How to make Link Building for the E-Commerce sites?
Hello everyone, I just ask one question: How to make Link Building for the E-Commerce sites?
Intermediate & Advanced SEO | | backlinkmag0 -
What is the Proper Inbound Linking methodology? Is PR Sculpting gone?
Hi, I know that once there were discussions about "navigating" all links top wise to the main pages - for example to category pages in e-commerce sites. What is the proper methodology today? One example: Should I link out from a category main page which shows my products (a serious landing page) to a page that explains about the product? It makes sense but I don't want my about page to become the more important page (even though it does link back to the products category page). Thanks
Intermediate & Advanced SEO | | BeytzNet0