Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. Double byte characters in the URL - best avoided?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Double byte characters in the URL - best avoided?

    Technical SEO
    2
    3
    3288
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Red_Mud_Rookie
      Red_Mud_Rookie last edited by

      We are doing some optimisation on sites in the APAC region, namely China, Hong Kong, Taiwan and Japan.

      We have set the url generator to automatically use the heading of the page in the URL which works fine for countries using Latin characters, but is causing problems, particularly in IE, when it comes to the double byte countries.

      For some reason, IE struggles with double byte and displays URLs in their rather ugly, coded form.

      Anybody got any suggestions on whether we should persist with the keyword URLs or revert to the non-descriptive URLs for the double byte countries?

      The reason I ask is it's a balance of SEO benefit vs not scaring IE users off with ugly URLs that look dreadful and spammy.

      1 Reply Last reply Reply Quote 0
      • Red_Mud_Rookie
        Red_Mud_Rookie @ninjamarketer last edited by

        As far as the search engines are concerned, the URLs are nice and clean with relevant keywords, but if a user browses the site in IE then the URLs do not maintain their double byte structure and instead convert to ugly URLs like this: mydomain.com/hk/hotels/asia-pacific/-中國-重慶-579-重慶-Sofitel-2-1-晚優惠-連早餐-1025557/

        1 Reply Last reply Reply Quote 0
        • ninjamarketer
          ninjamarketer last edited by

          Search engines are placing more importance to usability than ever before and longer URLs are usually not considered user friendly. The popularity of URL shortening service is another proof that having shorter url is better.

          The idea is to maintain the right balance between keyword usage in the URL and the length of URL.

          Red_Mud_Rookie 1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • GoMentor

            Best way to change URL for already ranking pages

            Hello. I have a lot of pages that I'm optimising. The ones I'm focusing on right now is already ranking, but the URLs could be better (they don't include the keywords right now). However I'm worried that if I change the URLs they will drop in rankings or have to start over. I would of course set up 301 redirect, but is there more I need to do? What is the best way to change URL for already ranking pages?

            Technical SEO | | GoMentor
            0
          • Kilgray

            Best practice for URL - Language/country

            Hi, We are planning on having our website localized into more languages. We already have an English and German version. The German version is currently a sub-domain: www.example.com --> English version de.example.com --> German version Is this recommended? Or is it always better to have URLs with language prefixes such a: www.example.com/de www.example.com/es Which is a better practice in terms of SEO?

            Technical SEO | | Kilgray
            1
          • well-its-1-louder

            URL - Well Formed or Malformed

            Hi Mozzers, I've been mulling over whether my URLs could benefit a little SEO tweaking. I'd be grateful for your opinion. For instance, we've a product, a vintage (second hand), red Chanel bag. At the moment the URL is: www.vintageheirloom.com/vintage-chanel-bags/2.55-bags/red-2.55-classic-double-flap-bag-1362483150 Broken down... vintage-chanel-bags = this is the main product category, i.e. vintage chanel bags 2.55-bags = is a sub category of the main category above. They are vintage Chanel 2.55 bags, but I've not included 'vintage' again. 2.55 bags are a type of Chanel bag. red-2.55-classic-double-flap-bag = this is the product, the bag **1362483150 **= this is a unique id, to prevent the possibility of duplicate URLs As you no doubt can see we target, in particular, the phrase **vintage. **The actual bag / product title is: Vintage Chanel Red 2.55 classic double flap bag 10” / 25cm With this in mind, would I be better off trying to match the product name with the end of the URL as closely as possible? So a close match below would involve not repeating 'chanel' again: www.vintageheirloom.com/chanel-bags/2.55-bags/vintage-red-2.55-classic-double-flap-bag or an exact match below would involve repeating 'chanel': www.vintageheirloom.com/chanel-bags/2.55-bags/vintage-chanel-red-2.55-classic-double-flap-bag This may open up more flexibility to experiment with product terms like second hand, preowned etc. Maybe this is a bad idea as I'm removing the phrase 'vintage' from the main category. But this logical extension of this looks like keyword stuffing !! www.vintageheirloom.com/vintage-chanel-bags/vintage-2.55-bags/vintage-chanel-red-2.55-classic-double-flap-bag Maybe this is over analyzing, but I doubt it? Thanks for looking. Kevin

            Technical SEO | | well-its-1-louder
            0
          • briankb

            Landing Page URL Structure

            We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure. Originally we were planning on URL's like: domain.com /california /florida /ny I would prefer to have the URL's for each state inside a "state" folder like: domain.com /state /california /florida /ny I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy. Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues. Next year when our coding to MVC is complete we will use URL rewriting. So the question for now: Is there any advantage or disadvantage to one URL structure over the other?

            Technical SEO | | briankb
            0
          • gallreddy

            What is the best URL designed for a product page?

            Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google?   And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!

            Technical SEO | | gallreddy
            0
          • Kennethskonto

            Cyrillic letter in URL - Encoding

            Hi all We are launching our site in Russia. As far as I can see by searching Google all sites have URLs in latin letters. Is there a special reason for this? - It seems that cyrillic letters also work. My technical staff says that it might give some encoding problems. Can anyone give me some insight into this? Thanks in advance.. / Kenneth

            Technical SEO | | Kennethskonto
            0
          • CodyWheeler

            Ok to Put a Decimal in a URL?

            I'm in the process of creating new product specific URLs for my company. Some of our products have decimals in them for their names as a unit of measurement. For example - .The URL for a 050" widget would be something like: http://www.example.com/product/category/.050-inch-widget My question is - Can I use a decimal in the URL without ticking off the search engines, and/or causing any other unexpected effects?

            Technical SEO | | CodyWheeler
            0
          • Donaab

            How best to redirect URL from expired classified ads?

            We have problem because our content are classifieds. Every ad expired after one or two mounts and then ad becomes inactive and we keep his page for one mount latter like a same page but we ad a notice that ad is inactive. After that we delete the ad and his page but need to redirect that URL to search results page which contains similar ads because we don't want to lose the traffic form that pages. How is the best way to redirect ad URL? Our thinking was to redirect internal without 301 redirection because the httacces file will be very big after a while  and we are thinking to try a canonicalization because we don't want engine to think that we have to much duplicate content.

            Technical SEO | | Donaab
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.