Links are Everything, right?
-
So I have removed all errors to the site, have the keywords where they go in the title, and yet I dropped a spot. For those experts out there, are linking domains just everything these days?
-
Hi Jonathan.
Internal linking is linking to another page within the same domain. On your homepage you may not go into giant detail on something specific but you do cover it in a blog post. You would link to that post from that section of text on the homepage copy. It's all about continuing the user experience and passing on the authority of your homepage. Check out this post from SEOmoz for a more in depth explanation.
Also, I'm finding that our biggest ranking increases are coming from great content on the homepage and also throughout the site. I've seen link building also give increases but usually slower over time. Great content can bring the rise and link building should hold you there and move you up the final few places. A search engine's aim is to rank sites that it thinks a user will want to see and will find interesting and useful. I think great content and info is the key to this.
Hope this helps bro!
-
I work almost exclusively with Wordpress, is this even possible with "All in One SEO" plugin? Also internal linking meaning linking on a page I own to another page I own? I'm coming to SEOmoz from MajesticSEO and the vocabulary is fairly different so I'm finding myself lost on a few term.
-
thanks! will do!
regards!
-
Get your link text correct for a start and a read of this page will give you some background that will help.
http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank
-
great advice!
what is the "best practice" for internal linking? what do you recommend?
regards!
-
Here is what works for me, with very few links.
Make sure your site score a perfect crawling score, I use the Bing api (you can get most of this using Bing WMT or IIS SEO Toolkit) for this. You will never get a perfect score using a CMS.
Use html5 tags and schema.org to clearly mark out your content, leave the search engine in no doubt what the page is about, and what is what in the page, once again you will never achieve perfection here with a CMS.
Use internal linking to it full potential.
Have original content, make sure it is clear and do not over optimize it, fine line here.
In short have good content clearly marked up as to what each peace is(html5 schema.org), clean code so that the search engine can easily work out what the page is about, what is content and what is layout.
-
Hey Jonathan, i am no expert, but we all struggle trying to rank in good spots. Link Building or Earning in fact is a very important part of the SEO Process. If you already covered the SEO Basic such as the site architecture, on page factors (title, content, text) you should engage on a link worthy content and link marketing campaign complemented by a social media campaign.
Anyways, it all depends on what your ultimate goals are. If rankings are your goal, you should `pursue a link earning campaign, along with a content strategy. We all struggle with rankings, so it should be an ongoing effort in order to master rankings.
If you havent seen this video, i recommended it a lot. It focuses on the types of links out there and which we should pursue. Future Proof Link Building
Hope it helps in some way.
-
thanks for the responses, i just started this campaign last week and was already seeing progress as of this week and then the report came back without the results I wanted. I know it will take time and Google will better reward natural progression. I guess I just wanted to vent! I'm went through a page report and fixed some critical keyword placement and will continue what I'm doing because I know based on research here that what I'm doing is right It will just take some time for everything to be recognized.
-
Words only provide relevance to the search term, they don't provide authority or trust. Generally, removing errors ensures that relevance is recognized by Google and that the authority and trust from external sources can be spread correctly to pages on the domain.
It may be time to regroup and develop a greater understanding of authority and trust, as applied to links and as applied to social networking and engagement.
-
Links are aren't that important, quality links are important ... but they are not everything (but they are important to getting the results you want, but don't ignore other aspects also).
But there are other major factors which are as important as well, just adding keywords to titles is not really optimising your website ..
Other factors which are as important is content, content and well content, insure your page contains quality relevant content for the phrase you are trying to rank for.
Insure you pages are structured well and easily acccesabile
Build a social profile around your website, this plays a huge part these days
There is no 100% proof way Jonathon ,but just adding a few backlinks and adding a keyword to a title is not a sure proof way to get results, you got to work at it.
Oh ,and just to add, your placement is the SERP is not something that will usually stay static, there will always be movement, and lots of factors that will cause this, like your competitor out ranking you and naturally pushing you down .... but dont expect your website to always stay att a spot for a certain key-phrase ... there will be movement
Hope that helps a little
Regards
J
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy links
Hi I was reviewing a clients link profile and found a lot of the links they have pointed at their domain have the anchor text "Buy Viagra" or "buy viagra online" and similar. Now the website has absolutely nothing to do with this kind of business so no doubt these links are spammy. To my knowledge the website has not been penalised by Google so far. Is it best to disavow or just leave alone? Kind Regards
Link Building | | TheZenAgency0 -
Link removal
We were hit by penguin and have been going through the process of removing bad links. Things were looking up but then wasa 20% jump in our bad links. They all seem to be related. There are over 100 different domains that all seem to go back to mbiz. examples include http://www.5stone.com.cn/Literature-holders-.html http://www.building-stone.com/Display-furniture.html http://www.china-tombstone.com/Display-exhibition-products-.html It looks like they have automatically gathered data from google to create these pages. I would hope that the guys at Google are clever enough to be aware of these sorts of links. But if not I need to get them removed. I have tried whois but I cant find out how to contact these guys. Has anyone got any bright ideas? Thanks
Link Building | | Discountdisplays0 -
Outbound links
We are working with a large, global customer that has asked us to link to their website from about 5,000 pages of our website. The links would either point to one page on their website, or they would point to specific pages throughout their website. Is this a bad thing from an SEO perspective, as in - would either of us be penalized from search engines for doing this?
Link Building | | Prospector-Plastics0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
Link from or 301 Domains?
I have 3 domains that are in the same niche as my main site and not connected in any way. Now my question is should I just link to my main site from each of them on a page that is relevant to my main Keywords or should I 301 them to the site? I am thinking that building a link to my main site would have more effect than 301's. Thanks in advance!
Link Building | | JerrodDavid0 -
Page links vs. domain links
Hello all, I am trying to find out how Google weighs page inbound links vs. domain inbound links. I have a domain with about 100,000 inbound links and am adding a new page to my domain which at this time has 0 links. I will be trying to outrank a competitors page that has 6,000 inbound links to the competitors page, but only has 26,000 inbound links to my competitors domain . Is there a formula or a way to know how Google values a page link vs. a domain link?
Link Building | | digitalops0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0 -
Link Ratio
Does Google (or other search engines) penalize websites if they have a too many inbound links from a single domain? (Say for instance, I have 500 inbound links, and 400 of them are from one root domain.)
Link Building | | EricVallee340