Does duplicate content penalize the whole site or just the pages affected?
-
I am trying to assess the impact of duplicate content on our e-commerce site and I need to know if the duplicate content is affecting only the pages that contain the dupe content or does it affect the whole site?
In Google that is. But of course. Lol
-
Thanks Tom.... Very valuable info.
A bit of background: we are running an e-commerce site - so I'm dealing with various forms of dupe content:
- Descriptions that are copy pasted from manufacturers - e.g, replicas elsewhere - we are addressing this by writing our own content.
- Dupe content between pages due to the products only change in colour or size - I am going to make these configurable products, so group them into one page.
- URL params - this is a nightmare! Basically faceted navigation that is causing the same page to show very near similar content under different URL's.
Anyway, slowly fixing these - just seems like Google is painfully slow to respond to our work on improving things. Hence the question...
-
Hi there
In theory, the penalty can be either site-wide or page specific. The majority of the time I've site-wide penalties.
A good way to check is to run your analytics data using the Panguin Tool - which will tell you if traffic drops have coincided with major algorithmic updates.
Similarly, the Chartelligence Chrome Extension allows you to measure traffic for your landing pages in Analytics. Log into analytics, look at the landing page you wish to test and then activate the extension. It will show you algorithm updates on your timeline, so any drop that coincides with an update may suggest that the particular page in question has been penalised.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Big retailers and duplicate content
Hello there! I was wondering if you guys have experience with big retailers sites fetching data via API (PDP content etc.) from another domain which is also sharing the same data with other multiple sites. If each retailer has thousands on products, optimizing PDP content (even in batches) is quite of a cumbersome task and rel="canonical" pointing to original domain will dilute the value. How would you approach this type of scenario? Looking forward to read your suggestions/experiences Thanks a lot! Best Sara
Intermediate & Advanced SEO | | SaraCoppola1 -
Web accessibility - High Contrast web pages, duplicate content and SEO
Hi all, I'm working with a client who has various URL variations to display their content in High Contrast and Low Contrast. It feels like quite an old way of doing things. The URLs look like this: domain.com/bespoke-curtain-making/ - Default URL
Intermediate & Advanced SEO | | Bee159
domain.com/bespoke-curtain-making/?style=hc - High Contrast page
domain.com/bespoke-curtain-making/?style=lc - Low Contrast page My questions are: Surely this content is duplicate content according to a search engine Should the different versions have a meta noindex directive in the header? Is there a better way of serving these pages? Thanks.0 -
Canonical Tag for Pages with Less Content
I am considering using a cross-domain canonical tag for pages that are very similar but one has less content than the other. The domains are geo specific, so for example. www.page.com - with content xxx, yyy, zzz, and www.page.fr with content xxx is this a problem because while there is clearly duplicate content here the pages are not actually significantly similar since there is so much less content on one page than the other?
Intermediate & Advanced SEO | | theLotter0 -
E-commerce Site - Filter Pages
Hi, We have a client who has a fairly large e-commerce site that went live quite recently. The site is near enough fully indexed by Google, but one thing I've noticed is that filtered search results pages are being indexed, all with duplicate page titles. Obviously this is an issue that needs to be looked at ASAP. My questions is this - would we be better tweaking site settings so that page titles are constructed from the filters (brand/price/size) and therefore unique (and useful for searchers who are after a specific brand or size of a given item). Or should we rel=canonical the filtered pages so that they are eventually dropped from the index (the safer of the two options)? Thanks in advance for your help!
Intermediate & Advanced SEO | | jasarrow0 -
Is my site being penalized?
I launched http://rumma.ge in February of this year. Because I'm using a domain hack (the Georgian domain), I'd really like to rank for just the word "rummage". After launching, I was steady at around page 4/5 on searches for "rummage". However since then I've tumbled out of the first 100. In fact I can't even find the site in the first 20 pages on Google for that search. Even a search for my exact homepage title text doesn't bring up the site, despite the fact that the site is still in the index. I'm wondering if one of the following could be the root cause: We have a ccTLD (.ge)--not sure about the impacts of this, but seems like it might not be the root cause because we were ranking for "rummage" when we first launched. Tried running an Adwords campaign but the site was flagged as a "bridge page" (working on getting this addressed). I'm wondering if this could have carryover impacts into natural search rankings? We've tried doing some press and built up a decent number of backlinks over the past couple of months, many of which had "rummage" in the anchor text. This was all organic, but happened over the span of a month which may be too fast? Am I being penalized? Beyond checking indexing of the site, is there a way to tell if I've been flagged for some bad behavior? Any help or thoughts would be greatly appreciated. I'm really confused by this since I feel like I've been doing things right and my rankings have been travelling downward. Thanks!! Matt
Intermediate & Advanced SEO | | minouye0 -
Wordpress Duplicate Content
We have recently moved our company's blog to Wordpress on a subdomain (we utilize the Yoast SEO plugin). We are now experiencing an ever-growing volume of crawl errors (nearly 300 4xx now) for pages that do not exist to begin with. I believe it may have something to do with having the blog on a subdomain and/or our yoast seo plugin's indexation archives (author, category, etc) --- we currently have Subpages of archives and taxonomies, and category archives in use. I'm not as familiar with Wordpress and the Yoast SEO plugin as I am with other CMS' so any help in this matter would be greatly appreciated. I can PM further info if necessary. Thank you for the help in advance.
Intermediate & Advanced SEO | | BethA0 -
Can I reduce number of on page links by just adding "no follow" tags to duplicate links
Our site works on templates and we essentially have a link pointing to the same place 3 times on most pages. The links are images not text. We are over 100 links on our on page attributes, and ranking fairly well for key SERPS our core pages are optimized for. I am thinking I should engage in some on-page link juice sculpting and add some "no follow" tags to 2 of the 3 repeated links. Although that being said the Moz's on page optimizer is not saying I have link cannibalization. Any thoughts guys? Hope this scenario makes sense.
Intermediate & Advanced SEO | | robertrRSwalters0 -
Does a mobile site count as duplicate content?
Are there any specific guidelines that should be followed for setting up a mobile site to ensure it isn't counted as duplicate content?
Intermediate & Advanced SEO | | nicole.healthline0