If I point a domain name to a new faster server, will I lose some keyword ranking?
-
I'm redesigning a client's site, breaking up content into separate pages and moving the site to a managed server keeping the same domain name. Will I lose any link juice or keyword ranking for site even if I 301 redirect the old pages to the new titled pages?
-
As for a small loss of link juice, Joe's response is one I would agree with. But in terms of keyword ranking, EGOL is spot on. There are many right and wrong things that could affect ranking in either direction. The sort of breakdown you're talking about deserves an experienced hand to get it right.
-
Thanks Joe. The redesign is very well thought out and the long pages of content desperately needed to be broken up and siloed. What we lose in the short term will be made up in the long. I just wasn't sure how much link juice passes with 301 redirects. Thanks again
-
I'm redesigning a client's site, breaking up content into separate pages and moving the site to a managed server keeping the same domain name. Will I lose any link juice or keyword ranking for site even if I 301 redirect the old pages to the new titled pages?
It all depends how intelligently you break up those pages and SEO the pieces. I am not going to tell you "yes" or "no" as an answer to your question. How smart is your SEO?
Just sayin' here..... maybe you should ask an SEO with experience on this type of project if you are doing this on a client site. Would probably be a good insurance policy.
-
Yes, when you change URLs the word is that some but not all of the link juice passes. But it's not too bad assuming the redesign corrects mistakes, makes the site easier to navigate and crawl. You'll get the link power back soon enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does having a sub-domain on a different server affect SEO?
I'm working with a company that has a hard-coded website on the root domain, and then a WordPress blog on a subdomain on a separate server. We're planning on implementing a hub and spoke model for their content, hosting the main hubs on the root domain and the linked articles on the blog. Is having the blog on a different server going to hinder our SEO efforts?
Technical SEO | | KaraParlin0 -
Company name ranking
Hi all, I hope somebody can share their thoughts on the below. A web designer launched my client's new website and I have been tasked with the SEO. I was approached with an immediate problem, www.clientswebsite.co.uk was ranking 9th for their company name after being indexed by Google. The search results above www.clientswebsite.co.uk were related to my client but not all, for example a direct competitor was also ranking. I have been working on the SEO for 2-3 weeks and I just managed to get to 3rd position for the company name, and then www.clientswebsite.co.uk disappeared from page 1! And now instead, an irelevant sub page is now ranking for the company name on page 2 (a contact page). I have checked and the home page is still indexed (did a site: check). The only problem software picks up is a redirect chain (http://homepage -> http://www.homepage -> https://homepage) the web developers said it wouldn't impact rankings (when I asked them to edit the htaccess file to fix it) I've listed below the SEO tasks I completed whilst attempting to rank the company name: I set up analytics and webmaster tools, in which I set up preferred domain (www) Added a sitemap Edited meta data making sure company name was included I contacted the websites above www.clientswebsite.co.uk that were relevant and asked them to place a link linking to their new website, I was successful with a couple of these. I placed www.clientswebsite.co.uk on all of their social media profiles I reformatted headers on their home page, making sure the H1 included my client's company name I found 2 extra versions of my client's home page (not exact copies, but very similar content) that had been published, so I decided to 301 redirect these to the correct home page Activated SSL and forced to HTTPS I would really appreciate it if anyone could share their thoughts here, whether it be explanations or possible solutions Adam
Technical SEO | | SO_UK0 -
Domain not ranking in Google
https://www.buitenspeelgoed.nl/ is a domain acquired by our client. Previously this website was on http://www.buitenspeelgoed-keupink.nl. With the old domain they were ranking top 30 on 'buitenspeelgoed' in google.nl. Now with the new exact match domain they aren't ranking any more (for months). However, the website is indexed, as you can see on http://1l1.be/nz I don't know what to do anymore. Need some advise. What we allready have done the last months: made adjustments to the 301-redirects (this was originaly setup wrong by the webdesigner (de) optimized the homepage on 'buitenspeelgoed' (strange is the fact that the Moz robot can't access the site). Checked the robots.txt to see if the website was blocked for Google Checked the meta robots to see if the website was blocked for Google Disavowed some spammy (old) links which linked to the old domain Checked Search console > Fetch as Google if there isn't any Malware of some kind (and to see if Google can access the site) Checked Search consol to see if there manual spam actions (isn't the case) Checked for duplicate content by copy/paste some texts in Google and see if any other results are showing up (isn't the case for most of the texts) Please let me know what we can do.
Technical SEO | | InventusOnline0 -
Why would Google rank a highly irrelevant page in the top 15 especially for a seemingly important keyword?
While searching for "Blog writing service reviews", I found that a web page that's not even optimized for the query is ranking within top 15 search results. Upon checking the source code, I found that the webpage has been optimized for product reviews services. Plus, the website is only 11 months old, got 7 digit Alexa rank and has PR 1. Why would Google rank such a page in top 15?
Technical SEO | | suskanchan0 -
Pointing a sub-domain to a sub-folder in htaccess
I have a client who currently uses shopify for there blog. I want to set them up with a separate blog away from the shopify system and host it in Australia. I know the best option is using a subfolder but as the shopify system is an unmoveable CMS can I somehow point my subdomain to a subfolder and get the benefits of the domain name? I could do this by using the rewrite rule in the htaccess file. If I was to do this would it end up cloaking the URL's of the articles?
Technical SEO | | acs1110 -
New Website and Domain Question
Hi all, I am launching a new website around the end of October and I have purchased a great domain to use for it. My question is should I put some kind of holding page up to try and start building up some domain authority in preperation for launch? Or maybe a blog at www.domain.com/blog and then keep all the blog content at the same location when the full site goes up? Or is it best to wait and just launch the site when the first version is complete? Thanks, Ben
Technical SEO | | BenInder0 -
Iframe & pulling data from higher ranked domain
Hi, i have a question regarding iframes and SEO. I know iframes are bad practice but if you have a brand new domain and want to improve its ranking more quickly, you can host the website file in a higher authority domain, and load an iframe on the new domain. Is this true? For example, if I build and host the website files on www.masterdomain.com (domain authority 48), and then load the pages within an iframe on www.newdomain.com (domain authority 5), will that help increase the domain rank for www.newdomain.com? What are the advantages (if any) and disadvantages for each domain www.newdomain.com and www.masterdomain.com if we do this? Thanks
Technical SEO | | Essentia0 -
Best Way to change domain name
Hi, I have a driving instructor wordpress website called www.drivnglessonsbrightonandhove.co.uk, done a little link building. But before I start this properly, I want to change it to www.drivingbrighton.co.uk (as the first is too long to fit on the car etc!!!!) Whats the best way to do this? Is there a way to help keep its position in google as just got into top10 for different keywords?
Technical SEO | | Ant710