If I point a domain name to a new faster server, will I lose some keyword ranking?
-
I'm redesigning a client's site, breaking up content into separate pages and moving the site to a managed server keeping the same domain name. Will I lose any link juice or keyword ranking for site even if I 301 redirect the old pages to the new titled pages?
-
As for a small loss of link juice, Joe's response is one I would agree with. But in terms of keyword ranking, EGOL is spot on. There are many right and wrong things that could affect ranking in either direction. The sort of breakdown you're talking about deserves an experienced hand to get it right.
-
Thanks Joe. The redesign is very well thought out and the long pages of content desperately needed to be broken up and siloed. What we lose in the short term will be made up in the long. I just wasn't sure how much link juice passes with 301 redirects. Thanks again
-
I'm redesigning a client's site, breaking up content into separate pages and moving the site to a managed server keeping the same domain name. Will I lose any link juice or keyword ranking for site even if I 301 redirect the old pages to the new titled pages?
It all depends how intelligently you break up those pages and SEO the pieces. I am not going to tell you "yes" or "no" as an answer to your question. How smart is your SEO?
Just sayin' here..... maybe you should ask an SEO with experience on this type of project if you are doing this on a client site. Would probably be a good insurance policy.
-
Yes, when you change URLs the word is that some but not all of the link juice passes. But it's not too bad assuming the redesign corrects mistakes, makes the site easier to navigate and crawl. You'll get the link power back soon enough.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to redirect old domain to new domain.
We just recently signed up to Moz with hopes of fixing our Moz Ranking. We have an old domain - http://at-net.net and a new domain - https://www.expertip.net We have set up 301 (Permanent) redirects from all pages on the old site to the new, but aren't getting the ranking or aren't getting recognized from external links to the old sites. I've read the moz article on 'Link Juice' and followed those practices, but it doesn't seem to help. Does anyone have advice on doing this? Thanks in advance,
Technical SEO | | greg.lanier
Greg0 -
301 domain name to another site
I had 2 websites. I decided not to maintain one of them and set it to 301 to my main website. However, i see people getting 404 errors when they land on my main website but with a page name from the old site. How can I set things so that anyone who tries to go to the old site goes to my homepage of my main site? http://siteA.com http://oldsiteB.com/oldpagename sends them to http://siteA.com//oldpagename = 404 - I want them to go directly to homepage on siteA.
Technical SEO | | bhsiao0 -
Redirect old shop to new domain
I have an old Magento shop placed on a subdomain: http://webshop.teamout.dk/ Now I have created a new shop in another store system called ShopOrama on a new rootdomain: What is the best way to get all my already indexed sites from google to redirect to my new site with the new META title + description? I have tried the Magento > Catalog > URL Rewrite, but it contains over 500 redirects already and making custom redirects for all my sites will take a lot of time. Because of the old site being a subdomain I can't change address in GWT. I'm looking forward to your solutions
Technical SEO | | NicolaiTeglskov.dk0 -
How to rank for several keywords
Hi there Mozers, So far I have been building my webshop ouibonjour.com over the course of several weeks while studying the awesome educational content here on Moz and other SEO-related sites. I think I have done an OK job so far, and I have managed to rank #1 on several long tail keywords after a couple of weeks. Problem is - there are more long tail keywords I want to rank #1 for as well! **What I have done so far: ** I have taken the strongest keywords that can generate conversion and added them in page titles, title heads, main anvigation titles, in my alt text in images and so forth. The page is not screaming "SEO!" and I am happy with that. Nevertheless, I think the SEO measures here are done in an effective way. If you bothered to click on my page, you can see that the home page has only 5 posts (posts, not pages). They redirect visitors to other important parts of my site, and I change the image and/or the title once every 3 weeks to not keep the page too static. In a /magazine subfolder, I have a blog that ranks pretty good for several keywords, but the content here is not directly related to my products, but rather articles that fits the interests of my potential buyers (lifestyle, culture, etc). **What I need - but not sure how - to do: ** I basically want to rank for way more long tail keywords that relate to my products, but I don't want to continue setting up posts that have these keywords, because the content on the main page will be too heavy on the SEO, and therefore lose value for my visitors. How can I rank for more keywords without having to pepper my site with posts full of these keywords? I do not want to write articles on my blog that focuses on different combinations of long tail keywords neither, because it will get too spammy and make my visitors not return. I need help! I hope I have managed to explain my problem clearly. If there are any Whiteboard Fridays or posts on this subject that I have missed, please link me directly. If not, I would be tremendously happy and appreciative for any tips and tricks 🙂
Technical SEO | | Fernando_0 -
Should this site start again on a new domain
Hi We have not done SEO on this site they have used another company who looks like they outsourced and the links have been built by a third party all blog networks and this company have said they cannot get the links removed. Google flagged artificial links on this web site in February and in April it lost over 10000 visitors in a month and its just free falled ever since. The categories have been recreated and no redirects created due to the amount of backlinks from the blog sites to the original category pages but the site is not recovering its down to 1500 visitors a month and used to get 14000 a month. So should my customer ditch the domain and move this site to fresh domain? http://www.kids-beds-online.com Any answers would really be appreciated. thanks Tracy
Technical SEO | | dashesndots0 -
Domain authority not showing on root domain?
I was going through our site earlier w/ the mozBar (still learning the tools, new here) and saw the attached image. There were far more links to the subdomain (#s on the left) than the root domain (#s on right). This is strange to me, because we are not using any subdomains. All links point to either our root domain or subfolders off our root domain. Is this hurting our ranking for the root domain? Not sure what's up with this. Zz9j0.jpg
Technical SEO | | askotzko0 -
Will a drop in indexed pages significantly affect Google rankings?
I am doing some research into why we were bumped from Google's first page into the 3rd, fourth and fifth pages in June of 2010. I always suspected Caffeine, but I just came across some data that indicates a drop in indexed pages from 510 in January of that year to 133 by June. I'm not sure what happened but I believe our blog pages were de-indexed somehow. What I want to know is could that significant drop in indexed pages have had an effect on our rankings at that time? We are back up to over 500 indexed pages, but have not fully recovered our first page positions.
Technical SEO | | rdreich490 -
Domain Masking with New Keyword-Rich Domains
Hello, friends. We have an ecommerce site and we also own several keyword-rich domains but haven't done anything with them yet. Is there any value in using domain masking to point them to either product pages or special landing pages on our primary ecommerce site? Here's an example: Primary site is widgetzone.com Keyword rich URL is acmewidget.com (which is totally blank and isn't indexed) It could point to our category page for Acme Widgets: widgetzone.com/category/acme-widgets or it could point to a new landing page: widgetzone.com/acme-widgets My concern is that because the keyword-rich URL hasn't been utilized at all there's really no point in redirecting it. I'm of the mind that it's either going to be ineffective at best or a duplicate content issue at worst. What do you guys think? As a follow-up, if we don't redirect these domains, what should we do with them? Just try to sell them off rather than create totally new sites?
Technical SEO | | jbreeden0